My Thoughts on Ultra Premium Direct: Finally, Quality Food for Your Pets!

Do you have a cat or a dog and want to provide the best for them? That's completely understandable, as they are, after all, a valued member of your family. Unfortunately, the food available in supermarkets is often of mediocre quality and can, in the long run, negatively affect your pet's health.

As a proud owner of both a cat and a dog, I recently had the opportunity to try out some kibble made not far from my home: it’s from the brand Ultra Premium Direct, and in the following lines, I’ll share my thoughts on it.

Ultra Premium Direct in 1 Minute!

Source: ultrapremiumdirect.com

👍 I absolutely loved it

• High-quality and tasty kibble,
• Easy and quick ordering,
• Very honest value for money,
• Customer service that listens,
• Quality packaging and prompt delivery.

❌ What I Liked Less

• Inability to choose the delivery time during the day (morning or afternoon),
• The benefits provided by the subscription could have been slightly better, or there could be no commitment required.

Source: ultrapremiumdirect.com

What is Ultra Premium Direct?

This is a French brand that sells and delivers quality kibble, wet food, and treats for dogs and cats directly to your home. This company, which manufactures its products in France, focuses on quality and affordability.

What does Ultra Premium Direct offer?

Ultra Premium Direct is both a physical shop in Agen and an e-commerce site that delivers across France. The brand sells pet food that it designs and manufactures itself.

Ultra Premium Direct for Dogs 🐕

You can choose between food for puppies or adult dogs. There are three types of packaging available:

• Crunchy bites,
• Pâté,
• Treats.

👉 Treats should not be the sole source of nutrition for your pet: they are a special reward to be given occasionally to bring them joy or to encourage good behaviour.

Source: ultrapremiumdirect.com

Ultra Premium Direct also considers the specific needs of your pet to provide them with a balanced diet tailored to their lifestyle. You'll find a range of kibble available:

• For a puppy or a dog of large, medium, and small size,
• For a puppy or a sensitive dog (digestively),
• For an adult neutered dog,
• For an adult lightweight dog,
• For an active adult dog,
• For an adult hypoallergenic dog,
• For a senior adult dog,
• With specific flavours to choose from:
• Salmon and rice,
• Chicken,
• Lamb and trout,
• Lamb and rice.

Source: ultrapremiumdirect.com

Ultra Premium Direct for Cats 🐈

For cats, Ultra Premium Direct offers not only dry food, wet food, and treats but also litter and quality products to take care of your companion.

When it comes to nutrition, you can find foods specifically tailored to their lifestyle and characteristics, just like for dogs:

• Kittens,
• Adult sterilised cat,
• Cat with normal activity,
• Active cat,
• Anti-hairball,
• Light - Chicken and rice,
• Delicate.

Source: ultrapremiumdirect.com

You are also offered meal sets that mix dry food and wet food, for those who prefer to alternate.

Regarding cat litter and care items, you can also purchase them on the Ultra Premium Direct website:

• Some dietary supplements: Salmon oil, organic spirulina, digestive supplements, joint supplements...
• Healthy plant-based litter,
• Toys,
• A balm for their nose and paw pads,
• A blanket...

Source: ultrapremiumdirect.com

How to discover these products?

You can order these products directly from the Ultra Premium Direct website. In this case, you benefit from factory prices, up to 40% cheaper than what you would find in a pet shop for the same quality. Furthermore, delivery is quick: once your order is confirmed, you will receive your packages within 24 to 48 hours.

👉 If you order regularly, Ultra Premium Direct offers you a free subscription service, allowing you to enjoy a 10% discount on all products. It's a lovely reward for your loyalty!

Source: ultrapremiumdirect.com

If you live near Agen, in the Lot-et-Garonne department, you can also visit the factory shop at the following address:

Can we taste the food before ordering?

If you are already shopping at Ultra Premium Direct, you can add up to two samples to your order. These are available for a single price of £1 and will allow you to see if these new foods are suitable for your dog or cat.

Source: ultrapremiumdirect.com

Samples are available in the section of the same name, which you can find in the main menu of the Ultra Premium Direct website.

Where are Ultra Premium Direct pet food kibbles made?

One of the major advantages of Ultra Premium Direct is that all the food sold on the site is made in France, in a factory in Lot-et-Garonne. This factory adheres to strict standards regarding safety and hygiene, and it is approved by the government.

Want to see how the kibble is made? Watch the video!

The raw ingredients used to make the kibble and pâté are processed in European factories, and then undergo quality checks before the Agen facility produces the finished product from these materials.

👉 Wet food is also produced in Brittany and Normandy.

Of course, being a French brand, the customer service is French and is also based in the Lot-et-Garonne factory. So, if you contact Ultra Premium Direct, you can be assured that you will be dealing with a specialist based in France, rather than a subcontractor.

What do veterinarians think of Ultra Premium Direct?

Ultra Premium Direct foods are made with the assistance of veterinary nutritionists. They are formulated to meet the genuine needs of your pet, which is a carnivore. You will find grain-free formulas or those with very little grain, designed to be digestible and balanced.

👉 Ultra Premium Direct products adhere to the nutritional guidelines recommended by most veterinarians. Dry food, wet food, and treats are free from preservatives, artificial flavours, and colourings.

Each ingredient is verified and tested by the partner veterinarians of Ultra Premium Direct. The aim is for as many of them as possible to be of natural origin.

Source: ultrapremiumdirect.com

What commitments does Ultra Premium Direct make for animal welfare?

Animal welfare is a crucial aspect of Ultra Premium Direct's ethics. For the founders, it’s not just about selling pet food; it’s also about using their brand to make a difference.

In 2022, Ultra Premium Direct joined the 1% for Animals initiative. This means that 1% of the total sales from labelled products (puppies and kittens) is donated to charities that protect animals.

Discover the actions taken thanks to the 1% for Animals initiative

Created by the YouCare organisation, this label aims to preserve global biodiversity. Thanks to the funds raised, numerous initiatives are undertaken in support of animals:

• Rehoming of abused animals,
• Support for shelters,
• Protection of endangered species,
• Rescue of wild or farmed animals in danger...

What are the prices at Ultra Premium Direct?

As this is a premium food, the prices are not the same as those found in supermarkets for budget pet food. However, I find the prices offered by Ultra Premium Direct to be quite competitive. Let’s take a closer look at what budget to expect.

How much do Ultra Premium Direct dog biscuits cost? 💰

Here is a summary table of the prices charged by Ultra Premium Direct for its kibble.

🐈 For a sterilised cat weighing 5 kilograms, it costs on average around £15 per month.

🐕 For a dog weighing 10 kilograms, you can expect to pay around £18 per month.

🐩 For a 25-kilogram dog, the monthly cost of Ultra Premium Direct dog food is £48.

🐕‍🦺 Finally, for a large dog weighing 40 kilograms, the cost will be about £70 per month.

What is the price of other foods? 💰

Dog and cat wet food can be used alone or alternated with dry kibble.

For dogs, the average price is about £6 per kilogram without a subscription, which is reduced to £5.50 if you do subscribe.

Source: ultrapremiumdirect.com

Cat food is a bit more expensive, with an average price of £7.30 per kilogram, reduced to around £6.60 with a subscription.

For a 150-gram pack of treats, you can expect to pay around £5 for dogs.

Cat treats should be given in much smaller quantities, yet they cost the same, but for only 30 grams.

What are the delivery charges at Ultra Premium Direct? 🚚

At Ultra Premium Direct, delivery charges are free for orders over £59. Otherwise, the rates range from £2.90 for delivery to a collection point to £9.90 for express delivery within 24 hours.

Here are the details of the rates applied by the carrier:

Source: ultrapremiumdirect.com

👉 If you would like to have an order over £59 delivered within 24 hours using Chronopost, it will cost £6.90.

How to get a discount at Ultra Premium Direct with a referral? 🙋‍♀️

Ultra Premium Direct offers a truly appealing referral scheme. Indeed, you can earn £5 for every friend you refer, and they will receive £15. When you sign up, don't hesitate to look for a referrer on this site if you don't know anyone already registered with Ultra Premium Direct.

To sponsor a loved one, simply visit the website and scroll to the bottom of the homepage. Then click on "Our Services", followed by "Sponsorship". You will then be directed to a page that will guide you through the sponsorship process. Don't hesitate, it’s quick and easy!

Source: ultrapremiumdirect.com

How does the Ultra Premium Direct subscription work?

To reward your loyalty and make your life easier, Ultra Premium Direct offers a free subscription that allows you to enjoy 10% off your order by having your pet food delivered at regular intervals. You can choose this frequency when you sign up, based on your pet's actual needs.

Source: ultrapremiumdirect.com

Why subscribe to Ultra Premium Direct?

The Ultra Premium Direct subscription is incredibly convenient. Each product has its own separate subscription, which you can cancel at any time. This means that if you want to stop receiving treats while continuing to have kibble delivered to your home, you can do so.

This system also allows you to eliminate the mental burden of buying pet food. It happens automatically, and you receive the food tailored to the needs of your pet delivered to your home.

Ultimately, the main benefit for you is that this subscription allows you to save money effortlessly. A 10% discount means you save £10 for every £100 spent. That's not to be ignored!

Source: ultrapremiumdirect.com

🤑 With the subscription, if you spend around £30 a month on dog food, you'll save £36 a year, which is more than a month's worth for free!

Is there a commitment with Ultra Premium Direct?

If you subscribe to a product, there is a commitment to two deliveries. This includes the delivery made at the time of subscription, followed by another one. It quickly pays for itself!

What are the different delivery frequencies available?

Here are the various options that Ultra Premium Direct offers for delivery:

• 1 month,
• 6 weeks,
• 7 weeks,
• 2 months,
• 10 weeks,
• 11 weeks,
• 3 months,
• 4 months,
• 5 months.

How to choose your delivery frequency?

The easiest way is to use the tool provided by Ultra Premium Direct for each product when you select the subscription option:

Source: ultrapremiumdirect.com

Based on your dog's weight, this simple little programme will calculate their kibble consumption and thus suggest a delivery frequency to ensure you never run out! I've tried it, and it's genuinely reliable. 😊

Can I change the delivery frequency later?

Of course! If you notice that you have too many kibble left, or alternatively, if you’re going to run out too soon, simply log into your personal account to easily adjust your delivery settings. However, there is one condition: to ensure that the change is taken into account, it must be made at least three days before your order is dispatched. Worried about forgetting this date? There's no need to be concerned, as Ultra Premium Direct sends an email a week before your parcel is due to be sent.

👉 If you would prefer to discuss this directly with an advisor, you can simply call Ultra Premium Direct at 📞 05.64.25.03.08 (local call rates apply) from Monday to Friday, 9 am to 6 pm.

Is there an Ultra Premium Direct gift card? 🎁

No, it doesn't seem to me that there is currently an option to get an Ultra Premium Direct gift card. However, I encourage you to check for yourself on the website, as this information is accurate at the time I'm writing this review. 😉

What do customers think of Ultra Premium Direct?

To give you an overview of what is being said about those who have tried this brand, without you having to spend time comparing reviews yourself, I've prepared a short summary. Discover it in the following lines!

On the Verified Reviews Platform

Ultra Premium Direct uses the French platform Avis Vérifiés to gather feedback from its customers. As a result, there are a considerable number of reviews: nearly 16,000 in the past twelve months!

Source: avisverifies.com/avis-clients/ultrapremiumdirect.com

It is also notable that the average rating from these reviews is 9.4 out of 10, which is truly excellent. There are 94.3% of very positive reviews, resulting in a ratio of more than 9 out of 10 people being genuinely satisfied.

Let’s explore together the reasons behind this success.

💚 Ultra Premium Direct customers loved:

• The quality of the kibble,
• The efficiency and friendliness of customer service,
• The discounts offered,
• The ease of use of the website,
• The packaging of the kibble, which includes a resealable zip to protect and preserve it well,
• The speed of delivery in most cases.

Positive review from a client of Ultra Premium Direct posted on the Verified Reviews platform

❌ They liked it less

• The necessity to call in order to change one's subscription,
• A few (rare) instances of delivery delays,
• The recent rise in prices.

Mixed reviews from customers regarding the prices of Ultra Premium Direct - Posted on Verified Reviews

On Google

You can also find Ultra Premium Direct on their Google page, where they have an impressive average rating of 4.3 out of 5.

Source: google.co.uk

Customers are also delighted with the quality of the products, as well as the friendliness of the customer service. Since this is the Google Maps review page, there are also reviews about the outlet store, which is highly rated and conveniently accessible.

Source: google.com

Ultra Premium Direct on Social Media

You can also follow the brand on social media using the links below:

• Instagram,
• Facebook,
• TikTok,
• Twitter.

👉 Share your experience with Ultra Premium Direct with the customer community, or discover their reviews by following #ultrapremiumdirect!

I also recommend taking a look at the YouTube channel of the brand, which features interesting content about the latest news from the brand, its commitments to animal welfare, and its collaborations with YouTubers.

A surprise for Christmas at the 47 SPA

Is Ultra Premium Direct a reputable company?

Ultra Premium Direct is a brand developed by the French company Natura Plus Ultra Pet Food, which is based in Estillac, near Agen. The company has been offering direct sales from the factory online since 2013 and achieved a turnover of over 35 million euros in 2021.

Source: Société.com

Ultra Premium Direct offers high-quality support for its customers, with a phone customer service available throughout the week to provide advice, answer your questions, and assist you in managing your orders and subscriptions.

Source: Ultrapremiumdirect.com

The brand does not publicly respond to reviews left on the verified review platform, but they will assist you if you contact them through customer service.

✅ Ultra Premium Direct is a reputable and fully compliant company based in France. Feel free to place an order, and if you encounter any issues, customer service will be available to assist you.

My Verdict on Ultra Premium Direct ⭐⭐⭐⭐

As I write this review, I am on my third order with Ultra Premium Direct. I have subscribed to receive dog food in kibble and cat food in pouches and kibble. The deliveries arrive every two months for the dog and every three months for the cat.

Source: Facebook (@ultrapremiumdirect)

Is it easy to order from Ultra Premium Direct?

When I discovered Ultra Premium Direct, I immediately found the site very straightforward compared to other pet food e-commerce sites available online (Zooplus, Wanimo...). While there is a selection, it is easy to find the food you need thanks to the menu.

When it comes to prices, they are certainly higher than what you might find in a supermarket, but the quality is far superior!

What do I think of Ultra Premium Direct dog food?

Dog biscuits are very well packaged and appear to be of high quality. Visually, they are not greasy. Additionally, they don't have an unpleasant smell. My dog finds them very tasty and has no particular issues with them. His coat is shining, and he hasn't been sick since he started eating them.

Source: Instagram (@ultrapremiumdirect)

What is my opinion on Ultra Premium Direct cat food?

The cat biscuits and wet food seem just as high-quality as the food I buy for my dog. They are specially designed for neutered cats, which prevents my cat from gaining weight. The option of 7 kilos for neutered cats + 72 tins for £90 suits me well and lasts about 3 months. I'm very pleased with it!

What did I think of the delivery?

Delivery is a real bonus with Ultra Premium Direct: it is fast and efficient! Once the order is placed, the kibble consistently arrives within 24 to 48 hours.

Is the Ultra Premium Direct subscription worth it?

As this is a free subscription that offers a 10% discount, I found it to be a great deal! However, I would have preferred if there was no requirement for two orders, as I'm unsure if this can be transferred from one product to another if the food isn't suitable. Personally, I decided to try it without a subscription the first time before signing up. Since I subscribed, it has been incredibly convenient, and I no longer have to worry about purchasing dry food!

Source: Instagram (@ultrapremiumdirect)

Have I encountered any issues with Ultra Premium Direct?

Personally, I have not encountered any particular issues, but I am very available for delivery as I work from home. For someone who is out during the day, it might be helpful to be able to choose a delivery time during the day.

✅In conclusion, my opinion on Ultra Premium Direct is very positive: I am pleased with these kibble and the well-being they bring to my pets. I am also happy with the professionalism of the company: I would recommend them 100%!

FAQ about Ultra Premium Direct: I’m answering YOUR questions!

In this final section, discover the answers to the most frequently asked questions about Ultra Premium Direct! Do you have a question? Feel free to ask in the comments! 😉

Source: Facebook (@ultrapremiumdirect)

How to transition from my old kibble to Ultra Premium Direct food?

As veterinarians advise, to ensure everything goes smoothly, it is essential to make gradual changes over the course of about a week:

• Day 1 and 2: 25% new kibble,
• Day 3 and 4: 50% new kibble,
• Day 5 and 6: 75% new kibble,
• Day 7: 100% new kibble!

Which Ultra Premium Direct food should I choose for my pet?

To find the ideal kibble or wet food, I recommend using this tool provided by Ultra Premium Direct. Simply click the link to access a comprehensive questionnaire, which will help you find the product that suits your needs.

How to get a discount with the Ultra Premium Direct promo code?

There are several options available to you for saving money with Ultra Premium Direct:

• With the code WELCOME, you can get £5 off your first order,
• With the code MIAM20, you can enjoy a 20% discount on your first order,
• Through referrals, you can currently save £5 for the referrer and £15 for the referred friend,
• By subscribing, you can receive a 10% discount on your pet food for free, for life, in exchange for a commitment to two deliveries.

👉 Promotional codes cannot be combined.

Source: Instagram (@ultrapremiumdirect)

How to Contact Ultra Premium Direct?

The customer service team can be reached at:

• By phone, Monday to Friday from 9 am to 6 pm at 📞05 64 25 03 08 (local call charges apply),
• Through the contact form on the website by clicking on this link,
• By post to the following address:

How to unsubscribe from Ultra Premium Direct?