My Take on Ultra Premium Direct: Finally Quality for Your Pets!

Do you have a cat or a dog and want to ensure you provide the best for them? That's completely understandable, as they are truly a valued member of your family. Unfortunately, the food available at supermarkets is often of average quality and can, over time, affect your pet's health.

As a proud owner of both a cat and a dog, I've had the chance to try out some kibble made not far from where I live: I'm referring to the brand Ultra Premium Direct, and I’ll share my thoughts on it in the following lines.

Ultra Premium Direct in 1 minute!

Source: ultrapremiumdirect.com

👍 I loved it

• High-quality and tasty kibble,
• Easy and quick to order,
• Very honest value for money,
• Responsive customer service,
• Quality packaging and quick delivery.

❌ What I Liked Less

• Inability to choose a delivery time during the day (morning or afternoon),
• The benefit provided by the subscription could have been a bit more generous, or perhaps no commitment required.

Source: ultrapremiumdirect.com

What is Ultra Premium Direct?

This is a French brand that sells and delivers quality kibble, pates, and treats for dogs and cats straight to your door. This company, which manufactures its products in France, focuses on quality and accessibility.

What does Ultra Premium Direct offer?

Ultra Premium Direct is both a physical store located in Agen and an e-commerce website that delivers throughout France. The brand sells pet food that it designs and manufactures itself.

Ultra Premium Dog Food 🐕

You can choose between puppy food and adult dog food. There are three types of packaging available:

• Croquettes,
• Pâté,
• Treats.

👉 Treats shouldn't be the only source of food for your pet: they are an occasional reward to make them happy or to encourage good behaviour.

Source: ultrapremiumdirect.com

Ultra Premium Direct also takes into account your pet's specific needs to provide them with a balanced diet tailored to their lifestyle. You will find a range of kibble here:

• For puppies or dogs of all sizes,
• For puppies or sensitive dogs (in terms of digestion),
• For desexed adult dogs,
• For light adult dogs,
• For active adult dogs,
• For hypoallergenic adult dogs,
• For senior adult dogs,
• With specific flavours to choose from:
• Salmon and rice,
• Chicken,
• Lamb and trout,
• Lamb and rice.

Source: ultrapremiumdirect.com

Ultra Premium Direct for Cats 🐈

For cats, Ultra Premium Direct offers not only dry food, wet food, and treats but also litter and quality items to care for your furry friend.

When it comes to diet, just like with dogs, there are specific foods tailored to their lifestyle and characteristics:

• Kitten,
• Adult cat de-sexed,
• Normal activity cat,
• Active cat,
• Anti-hairballs,
• Light - Chicken and rice,
• Delicate.

Source: ultrapremiumdirect.com

You can also choose from meal sets that combine kibble and wet food, for those who prefer to mix it up.

When it comes to litter and care products, you can also find them on the Ultra Premium Direct website:

• Some dietary supplements: Salmon oil, organic spirulina, digestion supplement, joint supplement... ,
• Some healthy plant-based litter,
• Some toys,
• A balm for their nose and pads,
• A blanket...

Source: ultrapremiumdirect.com

How to find these products?

You can order these products directly from the Ultra Premium Direct website. In this case, you benefit from factory prices, up to 40% cheaper than what you would find in pet stores for the same quality. Additionally, delivery is quick: once your order is confirmed, you’ll receive your parcels within 24 to 48 hours.

👉 If you order regularly, Ultra Premium Direct offers you a free subscription deal that provides a 10% discount on all products. It's a great reward for your loyalty!

Source: ultrapremiumdirect.com

If you live near Agen, in the Lot-et-Garonne region, you can also visit the factory outlet at the following address:

Can we taste the food before ordering?

If you’re already shopping at Ultra Premium Direct, you can add up to two samples to your order. They are priced at a flat rate of $1, and will help you determine if these new foods are suitable for your dog or cat.

Source: ultrapremiumdirect.com

The samples are available in the section of the same name, which you can find in the main menu of the Ultra Premium Direct website.

Where are Ultra Premium Direct kibble products made?

One of the major positives of Ultra Premium Direct is that all the food sold on the site is made in France, in a factory located in Lot-et-Garonne. This factory adheres to strict standards regarding safety and hygiene, and is approved by the State.

Want to see how the kibble is made? Watch the video!

The raw ingredients used to make the kibble and wet food are processed in European factories, and then they undergo quality checks before being turned into the finished product at the Agen facility.

👉 Wet food is also made in Brittany and Normandy.

Of course, since this is a French brand, customer service is based in France and located at their facility in Lot-et-Garonne. When you contact Ultra Premium Direct, you can be confident that you are speaking to a knowledgeable representative based in France, not a subcontractor.

What do veterinarians think about Ultra Premium Direct?

Ultra Premium Direct foods are made with the help of veterinary nutritionists. They are formulated to meet the true needs of your pet, which is a carnivore. You'll find grain-free formulas or those with very little grain, that are easy to digest and balanced.

👉 The Ultra Premium Direct products adhere to the nutritional recommendations suggested by most veterinarians. Their dry food, wet food, and treats are free from preservatives, artificial flavours, and colourings.

Each ingredient is verified and tested by the partner veterinarians of Ultra Premium Direct. The aim is to ensure that as many as possible are of natural origin.

Source: ultrapremiumdirect.com

What commitments does Ultra Premium Direct have towards animal welfare?

The welfare of animals is a crucial part of the ethics at Ultra Premium Direct. For the founders, it's not just about selling food; it's also about using their brand image to make a difference.

In 2022, Ultra Premium Direct joined the 1% for Animals initiative. This means that 1% of the total revenue from labelled products (puppies and kittens) is donated to organisations that protect animals.

Find out about the actions taken thanks to the 1% for animals

Created by the YouCare association, this label aims to preserve global biodiversity. Thanks to the funds raised, numerous initiatives for animal welfare are undertaken:

• Rehoming of abused animals,
• Support for shelters,
• Protection of endangered species,
• Rescue of wild or farm animals in danger...

What are the prices at Ultra Premium Direct?

Since this is a premium pet food, the prices are not the same as what you would find in supermarkets for budget kibble. However, I find the prices offered by Ultra Premium Direct to be quite competitive. Let’s take a closer look at what budget to expect.

How much do Ultra Premium Direct kibble cost? 💰

Here’s a summary table of the prices offered by Ultra Premium Direct for its dry dog food.

🐈 For a 5-kilogram neutered cat, it typically costs around $15 NZD per month.

🐕 For a dog weighing 10 kilograms, you can expect to spend around $30 NZD per month.

🐩 For a 25-kilogram dog, the monthly cost of Ultra Premium Direct kibble is $78 NZD.

🐕‍🦺 Finally, for a large dog weighing 40 kilograms, the cost will be around $70 NZD per month.

What’s the price of other foods? 💰

Dog and cat food can be used on its own or alternated with dry kibble.

For dogs, the average price is around $6 per kilo without a subscription, which is reduced to $5.50 with a subscription.

Source: ultrapremiumdirect.com

The cat food pouches are a bit pricier, with an average cost of $7.30 per kilogram, which drops to about $6.60 with a subscription.

For a pack of 150 grams of treats, you can expect to pay around $5 for dogs.

Cat treats should be given in much smaller quantities and cost the same, but for only 30 grams.

What are the delivery fees for Ultra Premium Direct? 🚚

At Ultra Premium Direct, delivery fees are free on orders over $100 NZD. Otherwise, prices range from $5 NZD for delivery to a collection point to $15 NZD for express delivery within 24 hours.

Here are the details of the rates charged by the carriers:

Source: ultrapremiumdirect.com

👉 If you want to have an order over $59 delivered in 24 hours with Chronopost, it will cost $6.90.

How to Get a Discount at Ultra Premium Direct Through Referrals? 🙋‍♀️

Ultra Premium Direct offers a really attractive referral scheme. You can earn NZ$5 for every friend you refer, and your friend will receive NZ$15. When you sign up, feel free to look for a referee on this site if you don't know anyone who is already registered with Ultra Premium Direct.

To sponsor someone close to you, simply visit the website and scroll to the bottom of the homepage. Then click on "Our Services", followed by "Sponsorship". You will then have access to a page that will guide you through the sponsorship process. Don't hesitate, it’s quick and easy!

Source: ultrapremiumdirect.com

How does the Ultra Premium Direct subscription work?

To reward you for your loyalty and make your life easier, Ultra Premium Direct offers a free subscription that allows you to receive 10% off your order by having your kibble delivered on a regular basis. You get to choose the frequency when you sign up, based on your pet's actual needs.

Source: ultrapremiumdirect.com

Why Choose an Ultra Premium Direct Subscription?

The Ultra Premium Direct subscription is incredibly convenient. Each product has its own separate subscription that you can cancel at any time. This means that if you want to stop receiving treats while still having dry food delivered to your home, you can do so.

This system also allows you to eliminate the mental load of buying pet food. It happens automatically, and you'll receive the food that meets your pet's needs delivered to your door.

Ultimately, the main benefit for you is that this subscription allows you to save money effortlessly. A 10% discount means you save $10 on every $100 spent. That’s not to be overlooked!

Source: ultrapremiumdirect.com

🤑 With the subscription, if you pay around $30 for dry dog food each month, you'll save $36 a year, which is like getting more than a month free!

Is there a commitment with Ultra Premium Direct?

If you subscribe to a product, there is a commitment to two deliveries. This includes the delivery made at the time of subscription, followed by another one. It quickly pays off!

What are the different delivery frequencies available?

Here are the various options that Ultra Premium Direct offers for delivery:

• 1 month,
• 6 weeks,
• 7 weeks,
• 2 months,
• 10 weeks,
• 11 weeks,
• 3 months,
• 4 months,
• 5 months.

How to Choose Your Delivery Frequency?

The easiest way is to use the tool provided by Ultra Premium Direct for each product when you select the subscription option:

Source: ultrapremiumdirect.com

Based on your dog's weight, this simple little program will calculate their kibble consumption and suggest a delivery frequency to ensure you never run out! From personal experience, it’s really reliable. 😊

Can I change the delivery frequency later?

Of course! If you notice that you have a lot of kibbles left or, on the contrary, you’re running low too soon, simply log into your personal account to easily change your delivery settings. However, there's one condition: to ensure your change is processed, you need to do it at least three days before your order is sent. Worried you might forget this date? No need to worry, Ultra Premium Direct sends an email a week before your package is dispatched.

👉 If you'd rather discuss this directly with an advisor, you can simply call Ultra Premium Direct at 📞 05.64.25.03.08 (local call rates apply) from Monday to Friday between 9 am and 6 pm.

Is there an Ultra Premium Direct gift card? 🎁

No, it doesn't seem to me that there's currently an option to order an Ultra Premium Direct gift card. However, I encourage you to check the website for yourself, as this information is accurate at the time I'm writing this review. 😉

What do Ultra Premium Direct customers think?

To give you an idea of what people are saying about this brand, without you having to spend time comparing reviews yourself, I’ve put together a brief summary. Check it out in the following lines!

About the Verified Reviews Platform

Ultra Premium Direct uses the French platform Avis Vérifiés to reach out to its customers and ask for their feedback. Over the past twelve months, they've received nearly 16,000 reviews!

Source: avisverifies.com/avis-clients/ultrapremiumdirect.com

We also note that the average rating of these reviews is 9.4 out of 10, which is truly excellent. There are 94.3% of reviews that are very positive, resulting in a ratio of more than 9 out of 10 people being really satisfied.

Let’s explore together the reasons behind this success.

💚 Ultra Premium Direct customers loved:

• The quality of the kibble,
• The effectiveness and friendliness of customer service,
• The discounts offered,
• The ease of use of the website,
• The packaging of the kibble, with a zip closure that helps protect and preserve it,
• The speed of delivery in most cases.

Positive feedback from a client of Ultra Premium Direct on the Verified Reviews platform

❌ They enjoyed it less

• The need to call to change your subscription,
• Some (rare) have experienced delivery delays,
• The prices that have recently increased.

Mixed customer reviews on the pricing of Ultra Premium Direct - Posted on Verified Reviews

On Google

You can also find Ultra Premium Direct on its Google page, boasting a solid average rating of 4.3 out of 5.

Source: google.com

Customers are also thrilled with the quality of the products, as well as the friendliness of the customer service. Since this is the review page on Google Maps, there are also reviews about the factory store, which is highly rated and easily accessible.

Source: google.com

Ultra Premium Direct on Social Media

You can also follow the brand on social media using the links below:

• Instagram,
• Facebook,
• TikTok,
• Twitter.

👉 Share your Ultra Premium Direct experience with the community of customers or check out their reviews by following #ultrapremiumdirect!

I also recommend checking out the YouTube channel of the brand, which features interesting content about the brand’s latest news, its commitments to animal welfare, and its collaborations with YouTubers.

A Christmas surprise at the SPCA in the 47

Is Ultra Premium Direct a reputable company?

Ultra Premium Direct is a brand developed by the French company Natura Plus Ultra Pet Food, which is located in Estillac, near Agen. The company has been offering direct sales from the factory online since 2013 and achieved a turnover of over 35 million euros in 2021.

Source: Société.com

Ultra Premium Direct offers quality support for its customers, with a telephone customer service available throughout the week to provide advice, answer your questions, and assist you in managing your orders and subscriptions.

Source: Ultrapremiumdirect.com

The brand doesn't publicly respond to reviews left on the verified review platform, but they will assist you if you get in touch with their customer service.

✅ Ultra Premium Direct is a reputable and fully compliant company based in France. Feel free to place your order; if you encounter any issues, you can get support from their customer service.

My verdict on Ultra Premium Direct ⭐⭐⭐⭐

As I write this review, I've just placed my third order with Ultra Premium Direct. I've signed up for a subscription to receive food for my dog in kibble form and food for my cat in tins and kibble. The packages arrive roughly every two months for the dog and every three months for the cat.

Source: Facebook (@ultrapremiumdirect)

Is it easy to order from Ultra Premium Direct?

When I discovered Ultra Premium Direct, I immediately found the website very straightforward compared to other online pet food stores like Zooplus or Pet.co. There’s a good selection, but it’s easy to find the food you need thanks to the menu.

When it comes to prices, they are definitely higher than what you would find at the supermarket, but the quality is much better!

What’s my take on Ultra Premium Direct dog food?

Dog kibble is very well packaged and looks high-quality. Visually, it is not greasy. Additionally, it doesn't have a bad smell. My dog finds it very appealing and has no issues with it. He has a nice coat and hasn’t vomited since he started eating it.

Source: Instagram (@ultrapremiumdirect)

What’s my take on Ultra Premium Direct cat food?

The cat biscuits and pates seem just as good as the food I buy for my dog. They are specifically designed for sterilised cats, which helps prevent my cat from gaining weight. The option of 7 kilos sterilised + 72 cans for $90 works well for me and lasts about 3 months. I'm really happy with it!

What did I think of the delivery?

Delivery is a real bonus with Ultra Premium Direct: it is fast and efficient! Once the order is placed, the kibble always arrives within 24 to 48 hours.

Is the Ultra Premium Direct subscription worth it?

As this is a free subscription that offers a 10% discount, I found it to be a great deal! However, I might have preferred there to be no requirement for two orders, as I'm not sure if I can transfer it from one product to another if the food doesn't suit my pet. Personally, I did a trial run without a subscription the first time before signing up. Since then, it’s been really convenient and I no longer have to worry about buying kibble!

Source: Instagram (@ultrapremiumdirect)

Have I encountered any issues with Ultra Premium Direct?

Personally, I haven't experienced any particular issues, but I'm very available for delivery since I work from home. For someone who is out during the day, it might be convenient to be able to choose the delivery time during the day.

✅ In conclusion, my opinion on Ultra Premium Direct is very positive: I’m pleased with these kibbles and the well-being they bring to my pets. I'm also happy with the professionalism of the company: I would recommend it 100%!

FAQ about Ultra Premium Direct: I'm here to answer YOUR questions!

In this latest section, discover the answers to the most frequently asked questions about Ultra Premium Direct! Got a question? Feel free to leave it in the comments! 😉

Source: Facebook (@ultrapremiumdirect)

How do I transition from my old dry food to Ultra Premium Direct pet food?

As veterinarians recommend, to ensure everything goes smoothly, it’s essential to make gradual changes over a week or so:

• Day 1 and 2: 25% new kibble,
• Day 3 and 4: 50% new kibble,
• Day 5 and 6: 75% new kibble,
• Day 7: 100% new kibble!

Which Ultra Premium Direct food should I choose for my pet?

To find the perfect kibble or wet food, I recommend using this tool provided by Ultra Premium Direct. Just click on the link to access a comprehensive questionnaire that will help you find the product suited to your needs.

How to get a discount with the Ultra Premium Direct promo code?

There are several options available to help you save money with Ultra Premium Direct:

• Use the code WELCOME to receive $5 off your first order,
• Apply the code MIAM20 to get 20% off your first order,
• Thanks to our referral program, you can currently save $5 for yourself and $15 for your friend,
• By subscribing, you can enjoy a 10% discount on your dry food indefinitely, in exchange for a commitment to two deliveries.

👉 Promo codes cannot be combined.

Source: Instagram (@ultrapremiumdirect)

How to get in touch with Ultra Premium Direct?

The customer service team can be reached at:

• By phone, Monday to Friday from 9am to 6pm at 📞05 64 25 03 08 (local call charges apply),
• Through the contact form on the website by clicking on this link,
• By post to the following address:

How to unsubscribe from Ultra Premium Direct?