My Thoughts on Ultra Premium Direct: Finally Quality for Your Pets!

Do you have a cat or a dog and want to give them the best? That’s completely reasonable, as they are, after all, an integral part of your family. Unfortunately, the food available in supermarkets is often of mediocre quality and can, in the long run, impact your pet's health.

As someone who owns both a cat and a dog, I've had the chance to try out some kibble made not far from my home: it's from the brand Ultra Premium Direct, and I'll share my thoughts on it in the following paragraphs.

Ultra Premium Direct in 1 Minute!

Source: ultrapremiumdirect.com

👍 I loved it!

• High-quality and tasty kibbles,
• Easy and quick ordering,
• Very reasonable value for money,
• Responsive customer service,
• Quality packaging and fast delivery.

❌ What I Liked Less

• Not being able to choose the delivery time during the day (morning or afternoon),
• The benefits of the subscription could have been a bit better, or there could be no commitment required.

Source: ultrapremiumdirect.com

What is Ultra Premium Direct?

This is a French brand that sells and delivers high-quality kibble, wet food, and treats for dogs and cats right to your home. This company manufactures its products in France and focuses on quality and accessibility.

What does Ultra Premium Direct offer?

Ultra Premium Direct is both a physical store in Agen and an e-commerce site that delivers all across France. The brand sells pet food that it designs and manufactures itself.

Ultra Premium Direct for Dogs 🐕

You can choose between puppy food or adult dog food. There are three types of packaging available:

• Croquettes,
• Pâté,
• Treats.

👉 Treats shouldn't be the only source of food for your pet: they should be given as occasional rewards to bring them joy or to encourage good behaviour.

Source: ultrapremiumdirect.com

Ultra Premium Direct also takes into account the unique needs of your pet to provide them with a balanced diet tailored to their lifestyle. You will find kibbles that are:

• For puppies or dogs of all sizes,
• For sensitive puppies or dogs (digestive issues),
• For sterilised adult dogs,
• For light adult dogs,
• For active adult dogs,
• For hypoallergenic adult dogs,
• For senior adult dogs,
• With specific flavours to choose from:
• Salmon and rice,
• Chicken,
• Lamb and trout,
• Lamb and rice.

Source: ultrapremiumdirect.com

Ultra Premium Direct for Cats 🐈

For cats, Ultra Premium Direct offers not only kibble, wet food, and treats but also litter and quality products to take care of your furry friend.

When it comes to diet, there are specially formulated foods available for them, similar to what you find for dogs, tailored to their lifestyle and specific needs:

• Kittens,
• Adult sterilised cat,
• Normal cat activity,
• Active cat,
• Hairball control,
• Light - Chicken and rice,
• Delicate.

Source: ultrapremiumdirect.com

We also offer meal sets that combine dry kibble and wet food, perfect for those who prefer to mix it up.

For litter and care items, you can also purchase them on the Ultra Premium Direct website:

• Some nutritional supplements: Salmon oil, organic spirulina, digestion supplement, joint supplement...
• Healthy plant-based litter,
• Toys,
• A balm for its nose and paw pads,
• A blanket...

Source: ultrapremiumdirect.com

How to discover these products?

You can order these products directly from the Ultra Premium Direct website. This way, you enjoy factory prices, up to 40% cheaper than what you would find in pet stores for the same quality. Plus, the delivery is fast: once your order is confirmed, you will receive your packages within 24 to 48 hours.

👉 If you order regularly, Ultra Premium Direct offers you a free subscription offer that gives you a 10% discount on all products. It's a nice reward for your loyalty!

Source: ultrapremiumdirect.com

If you live near Agen, in Lot-et-Garonne, you can also visit the factory outlet at the following address:

Can we sample the food before ordering?

If you're already shopping at Ultra Premium Direct, you can add up to two samples to your order. Each sample is priced at S$1.50 and lets you check if these new foods are suitable for your dog or cat.

Source: ultrapremiumdirect.com

The samples are available in the section of the same name, which you can find in the main menu of the Ultra Premium Direct website.

Where are Ultra Premium Direct pet food kibbles made?

One of the major advantages of Ultra Premium Direct is that all the food sold on the site is made in France, specifically in a factory in Lot-et-Garonne. This factory adheres to strict standards in terms of safety and hygiene, and is approved by the government.

Want to see how the kibble is made? Check out the video!

The raw ingredients used to make kibble and canned food are processed in European factories, and then undergo quality checks before the Agen factory turns them into the finished product.

👉 Wet food is also made in Brittany and Normandy.

Of course, since this is a French brand, the customer service is also French and is located in their factory in Lot et Garonne. When you contact Ultra Premium Direct, you can be assured that you are speaking to a specialised representative based in France, and not a subcontractor.

What do veterinarians think of Ultra Premium Direct?

Ultra Premium Direct foods are made with the help of nutritional veterinarians. They are formulated to meet the genuine needs of your pet, which is a carnivore. You will find grain-free formulas or those with minimal grains, which are easy to digest and well-balanced.

👉 The Ultra Premium Direct products follow the nutritional recommendations advised by most veterinarians. Their kibble, wet food, and treats are free from preservatives, artificial flavours, and colourings.

Each ingredient is verified and tested by the veterinary partners of Ultra Premium Direct. The aim is to ensure that as many of them as possible come from natural sources.

Source: ultrapremiumdirect.com

What are Ultra Premium Direct's commitments to animal welfare?

The welfare of animals is a crucial part of the ethics at Ultra Premium Direct. For the founders, it's not just about selling pet food; it's also about using their brand to make a difference.

In 2022, Ultra Premium Direct joined the 1% for Animals initiative. This means that 1% of the total revenue from labelled products (puppies and kittens) is donated to organisations that protect animals.

Find out about the initiatives supported by the 1% for Animals

Created by the YouCare association, this label aims to preserve global biodiversity. With the funds raised, many initiatives for animal welfare are carried out:

• Rehoming abused animals,
• Supporting shelters,
• Protecting endangered species,
• Rescuing wild or domesticated animals in distress...

What are the prices of Ultra Premium Direct?

Since this is a premium diet, the prices are not the same as what you would find in supermarkets for low-cost kibble. However, I find the prices offered by Ultra Premium Direct to be quite competitive. Let's take a closer look together at what budget to set aside.

How much do Ultra Premium Direct kibble cost? 💰

Here’s a summary table of the prices offered by Ultra Premium Direct for their dry kibble.

🐈 For a 5-kilo sterilised cat, it's about S$15 a month on average.

🐕 For a 10-kilo dog, you can expect to spend around S$28 per month.

🐩 For a 25 kg dog, the monthly cost for Ultra Premium Direct kibble is S$48.

🐕‍🦺 Lastly, for a large dog weighing 40 kg, the cost will be around S$70 per month.

What are the prices of other foods? 💰

Dog and cat wet food can be used on its own or alternated with dry kibble.

For dogs, the average price is around 6 SGD per kilo without a subscription, which drops to 5.50 SGD with one.

Source: ultrapremiumdirect.com

The cat food is slightly more expensive, with an average price of S$7.30 per kilogram, which drops to about S$6.60 with a subscription.

For a 150-gram pack of treats for dogs, you can expect to pay around $5.

Cat treats should be given in much smaller quantities, and they cost about the same, but for just 30 grams.

What are the delivery charges for Ultra Premium Direct? 🚚

At Ultra Premium Direct, delivery fees are waived for purchases over SGD 100. Otherwise, the rates range from SGD 5 for delivery to a pickup point to SGD 15 for express delivery within 24 hours.

Here’s a breakdown of the rates charged by the transport companies:

Source: ultrapremiumdirect.com

👉 If you want to have an order over SGD 59 delivered within 24 hours with Chronopost, it will cost SGD 6.90.

How to Get a Discount at Ultra Premium Direct Through Referrals? 🙋‍♀️

Ultra Premium Direct offers a really attractive referral program. You can earn S$5 for every friend you refer, and your friend will receive S$15. When you sign up, feel free to look for a referrer on this site if you don’t know anyone already registered with Ultra Premium Direct.

To sponsor someone close, just head over to the website and scroll down to the bottom of the homepage. Then click on "Our Services", followed by "Sponsorship". You will then access a page that will guide you through the sponsorship process. Don’t hesitate, it’s quick and easy!

Source: ultrapremiumdirect.com

How Does the Ultra Premium Direct Subscription Work?

To reward you for your loyalty and make your life easier, Ultra Premium Direct offers a free subscription that allows you to enjoy 10% off your order by receiving your pet food at regular intervals. You can choose the frequency that suits your pet's actual needs when you sign up.

Source: ultrapremiumdirect.com

Why subscribe to Ultra Premium Direct?

The Ultra Premium Direct subscription is really convenient. Each product has its own subscription, which you can cancel at any time. This means that if you want to stop receiving treats while still having kibbles delivered to your home, you can do that.

This system also helps to relieve the mental burden of buying pet food. It works automatically, and you'll receive the food that meets your pet's needs delivered right to your home.

Finally, the main benefit for you is that this subscription allows you to save money easily and for free. A 10% discount means you save $10 for every $100 order. That’s not insignificant!

Source: ultrapremiumdirect.com

🤑 With the subscription, if you spend about SGD 30 on pet food each month, you save SGD 36 a year, which is more than one month free!

Is there a commitment with Ultra Premium Direct?

If you subscribe to a product, there is a commitment of two deliveries. This includes the delivery made at the time of subscription, followed by another one. You'll see great value in this quickly!

What are the different delivery frequencies available?

Here are the various options that Ultra Premium Direct offers for your delivery:

• 1 month,
• 6 weeks,
• 7 weeks,
• 2 months,
• 10 weeks,
• 11 weeks,
• 3 months,
• 4 months,
• 5 months.

How to Choose Your Delivery Frequency?

The easiest way is to use the tool provided by Ultra Premium Direct for each product when you select the subscription option:

Source: ultrapremiumdirect.com

Based on your dog's weight, this simple little program will calculate its kibble consumption and therefore suggest a delivery frequency to ensure you never run out! I've tried it myself, and it’s really reliable. 😊

Can I change the delivery frequency later on?

Of course! If you notice that you have plenty of kibble left or, on the contrary, that you’re running low too soon, you just need to log into your personal account to easily change your delivery settings. However, there is one condition: to ensure that the changes are processed, you must make them at least three days before your order is shipped. Worried you might forget this date? No worries, Ultra Premium Direct sends you an email a week before your package is dispatched.

👉 If you'd prefer to see this directly with an advisor, you can simply call Ultra Premium Direct at 📞 05.64.25.03.08 (local call rates apply) from Monday to Friday, 9am to 6pm.

Is there an Ultra Premium Direct gift card? 🎁

No, it doesn't seem like there's currently an option to get an Ultra Premium Direct gift card. However, I encourage you to check the website yourself, as this information is accurate as of the time I'm writing this review. 😉

What do customers think of Ultra Premium Direct?

To give you an overview of what people are saying about this brand without having to spend time comparing reviews yourself, I've prepared a quick summary for you. Check it out in the following lines!

About the Verified Reviews Platform

Ultra Premium Direct uses the French platform Avis Vérifiés to gather feedback from its customers. They've received a staggering number of reviews - almost 16,000 in the past twelve months!

Source: avisverifies.com/avis-clients/ultrapremiumdirect.com

We also notice that the average rating of these reviews is 9.4 out of 10, which is really excellent. There are 94.3% of very positive reviews, meaning more than 9 out of 10 people are truly satisfied.

Let's explore the reasons behind this success together.

💚 Ultra Premium Direct customers loved:

• The quality of the kibble,
• The efficiency and friendliness of customer service,
• The discounts offered,
• The ease of use of the website,
• The packaging of the kibble, which comes with a zip lock to keep them fresh and well preserved,
• The speed of delivery in most cases.

Positive review from an Ultra Premium Direct customer posted on the Verified Reviews platform

❌ They liked it less

• The need to call up to change your subscription,
• A few (rare) cases of delivery delays,
• Recent price hikes.

Mixed customer reviews on the rates of Ultra Premium Direct - Posted on Verified Reviews

On Google

You can also find Ultra Premium Direct on its Google page, boasting a solid average rating of 4.3 out of 5.

Source: google.com

Customers are also delighted with the quality of the products, as well as the friendliness of the customer service. Since this is the review page on Google Maps, you'll also find reviews about the factory outlet, which is highly rated and easily accessible.

Source: google.com

Ultra Premium Direct on Social Media

You can also follow the brand on social media using the links below:

• Instagram,
• Facebook,
• TikTok,
• Twitter.

👉 Share your Ultra Premium Direct experience with the community or check out their reviews by following the #ultrapremiumdirect hashtag!

I also recommend checking out the YouTube channel of the brand, which features interesting content about the brand's latest updates, its commitments to animal welfare, and collaborations with YouTubers.

A surprise for Christmas at SPA 47

Is Ultra Premium Direct a reputable company?

Ultra Premium Direct is a brand developed by the French company Natura Plus Ultra Pet Food, which is located in Estillac, near Agen. The company has offered direct sales from the factory online since 2013 and achieved a revenue of over 35 million euros in 2021.

Source: Société.com

Ultra Premium Direct offers high-quality support for its customers, featuring a phone customer service available throughout the week to provide advice, answer your questions, and assist you in managing your orders and subscriptions.

Source: Ultrapremiumdirect.com

The brand does not publicly respond to reviews left on the Verified Reviews platform, but it will assist you if you reach out to them through customer service.

✅ Ultra Premium Direct is a reputable company that operates legitimately in France. Feel free to place your order, and if you encounter any issues, the customer service team will be available to assist you.

My Verdict on Ultra Premium Direct ⭐⭐⭐⭐

As I write this review, I've placed my third order with Ultra Premium Direct. I've subscribed to receive food for my dog in kibble form and for my cat in wet and dry food. The packages arrive every two months for the dog and every three months for the cat.

Source: Facebook (@ultrapremiumdirect)

Is it easy to order from Ultra Premium Direct?

When I discovered Ultra Premium Direct, I immediately found the site very straightforward compared to other online pet food e-commerce platforms like Zooplus and Wanimo. There's a good selection, but it's easy to find the food you need thanks to the menu.

As for the prices, they are definitely higher than what you’d find in supermarkets, but the quality is so much better!

What are my thoughts on Ultra Premium Direct dog food?

Dog kibble is well-packaged and looks to be of good quality. Visually, they are not oily. Furthermore, they don't smell bad. My dog finds them very tasty and has no particular issues with them. His coat looks great, and he hasn't vomited since he started eating them.

Source: Instagram (@ultrapremiumdirect)

What do I think about Ultra Premium Direct cat food?

The cat kibble and wet food seem just as good in quality as the food I get for my dog. They are specially formulated for sterilised cats, which helps prevent my cat from gaining weight. The option of 7 kg sterilised food + 72 cans for S$90 works well for me and lasts about 3 months. I'm very happy with it!

What did I think of the delivery?

Delivery is a real advantage of Ultra Premium Direct: it is fast and efficient! Once the order is placed, the kibbles always arrive within 24 to 48 hours.

Is the Ultra Premium Direct subscription worth it?

Since this is a free subscription that offers a 10% discount, I found it to be a great deal! However, I do wish there was no requirement for two orders, as I'm not sure if that can be transferred from one product to another if the food doesn't suit my needs. Personally, I conducted a trial without a subscription the first time before deciding to subscribe. Ever since I subscribed, it's so convenient and I no longer have to worry about buying pet food!

Source: Instagram (@ultrapremiumdirect)

Have I faced any issues with Ultra Premium Direct?

Personally, I haven't encountered any specific issues, but I'm very available for deliveries since I work from home. For someone who isn't around during the day, it might be convenient to choose the delivery time throughout the day.

✅ In conclusion, my experience with Ultra Premium Direct is very positive: I’m happy with these kibbles and the well-being they provide for my pets. I’m also pleased with the professionalism of the company: I highly recommend them!

FAQs on Ultra Premium Direct: I'm answering YOUR questions!

In this section, find answers to the most frequently asked questions about Ultra Premium Direct! Got a question? Feel free to drop it in the comments! 😉

Source: Facebook (@ultrapremiumdirect)

How to Transition from My Old Kibble to Ultra Premium Direct Food?

As veterinarians recommend, to ensure everything goes smoothly, it's essential to make gradual changes over about a week:

• Day 1 and 2: 25% new kibble,
• Day 3 and 4: 50% new kibble,
• Day 5 and 6: 75% new kibble,
• Day 7: 100% new kibble!

Which Ultra Premium Direct food should I choose for my pet?

To find the ideal kibbles or wet food, I recommend using this tool provided by Ultra Premium Direct. Just click on the link to access a comprehensive questionnaire that will help you find the product that suits your needs.

How to get a discount with the Ultra Premium Direct promo code?

There are several options available for you to save money with Ultra Premium Direct:

• Use the code WELCOME to receive S$5 off your first order,
• Use the code MIAM20 for a 20% discount on your first order,
• Take advantage of our referral program, where both the referrer and the referee can save S$5 and S$15 respectively,
• Sign up for a subscription to enjoy 10% off your pet food for free, for life, in exchange for a commitment to two deliveries.

👉 Promo codes cannot be combined.

Source: Instagram (@ultrapremiumdirect)

How to get in touch with Ultra Premium Direct?

The customer service team can be contacted at:

• By phone, from Monday to Friday, 9 AM to 6 PM at 📞05 64 25 03 08 (local call rates apply),
• Through the contact form on the website by clicking this link,
• By mail at the following address:

How to unsubscribe from Ultra Premium Direct?