My Take on Ultra Premium Direct: Finally Quality for Your Pets!

Do you have a cat or a dog and want to give them the best? That's perfectly understandable, as they are an integral part of your family. Unfortunately, the pet food available in supermarkets is often of rather average quality, and over time, it can negatively affect your pet's health.

As a cat and dog owner myself, I've had the chance to try out some kibble made not far from where I live: it’s from the brand Ultra Premium Direct, and I'll share my thoughts on it in the following lines.

Ultra Premium Direct in 1 Minute!

Source: ultrapremiumdirect.com

👍 I Loved It

• Quality and tasty kibble,
• Easy and quick ordering,
• Very honest value for money,
• Responsive customer service,
• Quality packaging and swift delivery.

❌ What I liked less

• Unable to choose the delivery time during the day (morning or afternoon),
• The benefit provided by the subscription could have been slightly higher, or there should be no commitment.

Source: ultrapremiumdirect.com

What is Ultra Premium Direct?

This is a French brand that sells and delivers high-quality kibble, wet food, and treats for dogs and cats directly to your home. This company, which manufactures its products in France, focuses on quality and accessibility.

What does Ultra Premium Direct offer?

Ultra Premium Direct is both a physical shop located in Agen and an e-commerce site that delivers all over France. The brand sells pet food that it designs and manufactures itself.

Ultra Premium Dog Food 🐕

You can choose between food for puppies or adult dogs. There are three types of packaging available:

• Cat Croquettes,
• Wet Food,
• Treats.

👉 Treats shouldn't be the only source of food for your pet: they're a special reward to give them for pleasure or to encourage good behaviour.

Source: ultrapremiumdirect.com

Ultra Premium Direct also takes into account the specific needs of your pet to provide them with a balanced diet tailored to their lifestyle. You'll find a variety of kibble here:

• For puppies or dogs of large, medium, and small breeds,
• For sensitive puppies or dogs (particularly regarding digestion),
• For neutered adult dogs,
• For light adult dogs,
• For active adult dogs,
• For hypoallergenic adult dogs,
• For senior adult dogs,
• With specific flavours available to choose from:
• Salmon and rice,
• Chicken,
• Lamb and trout,
• Lamb and rice.

Source: ultrapremiumdirect.com

Ultra Premium Direct for Cats 🐈

For cats, Ultra Premium Direct offers not only dry food, wet food, and treats but also litter and quality products to care for your furry friend.

When it comes to diet, just like with dogs, you'll find foods specifically tailored to suit their lifestyle and characteristics:

• Kittens,
• Adult cat neutered,
• Normal activity cat,
• Active cat,
• Anti-hairballs,
• Light - Chicken and rice,
• Sensitive.

Source: ultrapremiumdirect.com

You can also choose from meal packs that combine dry food and wet food, for those who prefer to mix things up.

When it comes to litter and care products, you can also find them on the Ultra Premium Direct website:

• Some dietary supplements: salmon oil, organic spirulina, digestive supplements, joint supplements...
• Some healthy plant-based litter,
• Some toys,
• A balm for their nose and paw pads,
• A blanket...

Source: ultrapremiumdirect.com

How to find these products?

You can order these products directly from the Ultra Premium Direct website. This way, you'll enjoy factory prices, up to 40% cheaper than what you would find in pet shops for the same quality. Additionally, the delivery is fast: once your order is confirmed, you will receive your packages within 24 to 48 hours.

👉 If you order regularly, Ultra Premium Direct offers you a free subscription offer, which lets you enjoy a 10% discount on all products. It's a lovely reward for your loyalty!

Source: ultrapremiumdirect.com

If you live near Agen, in Lot-et-Garonne, you can also visit the factory shop at the following address:

Can you taste the food before ordering?

If you’re already shopping with Ultra Premium Direct, you can add up to two samples to your order. These are priced at a flat rate of €1 and will help you determine if these new foods are suitable for your dog or cat.

Source: ultrapremiumdirect.com

The samples can be found in the section of the same name, which you can locate in the main menu on the Ultra Premium Direct website.

Where are Ultra Premium Direct pet foods made?

One of the major advantages of Ultra Premium Direct is that all the food sold on the site is made in France, in a factory located in Lot-et-Garonne. This factory adheres to strict standards for safety and hygiene, and is approved by the State.

Fancy seeing how the kibble is made? Check out the video!

The raw ingredients used to make the kibble and wet food are processed in European factories, and then inspected before the Agen factory creates the final product from them.

👉 Wet food is also produced in Brittany and Normandy.

Of course, as it's a French brand, the customer service is French and is also based in their factory in Lot et Garonne. So, if you contact Ultra Premium Direct, you can be sure you're dealing with a specialist based in France, rather than a subcontractor.

What do veterinarians think of Ultra Premium Direct?

The Ultra Premium Direct foods are formulated with the help of veterinary nutritionists. They are designed to meet the genuine needs of your pet, who is a carnivore. You will find grain-free formulas or those with very few grains, that are easy to digest and balanced.

👉 The Ultra Premium Direct products adhere to the nutritional recommendations suggested by most veterinarians. Their kibble, pates, and treats are free from preservatives, artificial flavours, and colourings.

Every ingredient is checked and tested by the veterinary partners of Ultra Premium Direct. The aim is to ensure that as many as possible are of natural origin.

Source: ultrapremiumdirect.com

What commitments does Ultra Premium Direct make to support animals?

Animal welfare is a fundamental part of Ultra Premium Direct's ethics. For the founders, it’s not just about selling food; it's also about using their brand to make a difference.

In 2022, Ultra Premium Direct joined the 1% for Animals initiative. This means that 1% of the total sales of their labelled products (puppies and kittens) is donated to organisations that protect animals.

Find out about the initiatives made possible by the 1% for Animals

Created by the YouCare association, this label aims to protect global biodiversity. With the funds raised, a variety of initiatives for animal welfare are carried out:

• Rehoming abused animals,
• Supporting shelters,
• Protecting endangered species,
• Rescuing animals in danger, whether wild or domestic...

What are the prices for Ultra Premium Direct?

As this is a premium food, the prices are not the same as what you would find in a supermarket for budget kibble. However, I find the prices offered by Ultra Premium Direct to be quite competitive. Let's take a closer look at what budget to expect.

How much do Ultra Premium Direct dog food biscuits cost? 💰

Here’s a summary table of the prices offered by Ultra Premium Direct for their dry dog food.

🐈 For a 5-kilo neutered cat, it typically costs around €15 per month.

🐕 For a dog weighing 10 kilograms, you can expect to spend roughly €18 per month.

🐩 For a 25-kilogram dog, the monthly cost of Ultra Premium Direct dog food is €48.

🐕‍🦺 Lastly, for a large dog weighing 40 kilograms, the cost will be around €70 per month.

What are the prices of other foods? 💰

Dog and cat food can be used on its own or in rotation with dry kibble.

For dogs, the average price is about €6 per kilo without a subscription, which is reduced to €5.50 with a subscription.

Source: ultrapremiumdirect.com

Cat wet food is a bit pricier, with an average cost of €7.30 per kilogram, dropping to around €6.60 with a subscription.

For a 150-gram bag of treats, you can expect to pay around €5 for dogs.

Cat treats should be given in much smaller quantities and cost the same, just for 30 grams.

What are the delivery charges for Ultra Premium Direct? 🚚

At Ultra Premium Direct, delivery costs are free for orders over €59. Otherwise, rates range from €2.90 for delivery to a collection point and up to €9.90 for express delivery within 24 hours.

Here’s a breakdown of the rates charged by the carrier:

Source: ultrapremiumdirect.com

👉 If you want to have an order over €59 delivered within 24 hours by Chronopost, it will cost €6.90.

How to Get a Discount at Ultra Premium Direct Through Referrals? 🙋‍♀️

Ultra Premium Direct has a really appealing referral offer. You’ll earn €5 for each friend you refer, and your friend will receive €15. When you sign up, feel free to look for a referee on this site if you don’t know anyone already registered with Ultra Premium Direct.

To sponsor a friend or family member, just visit the website, then scroll to the bottom of the homepage. Next, click on "Our Services", then select "Sponsorship". You will then be directed to a page that will guide you through the sponsorship process. Don’t hesitate, it's quick and easy!

Source: ultrapremiumdirect.com

How does the Ultra Premium Direct subscription work?

To reward your loyalty and make your life easier, Ultra Premium Direct offers a free subscription that allows you to enjoy a 10% discount on your order by receiving your pet food on a regular basis. You choose the frequency during your sign-up, based on your pet's actual needs.

Source: ultrapremiumdirect.com

Why should you consider an Ultra Premium Direct subscription?

The Ultra Premium Direct subscription is incredibly handy. Each product has its own separate subscription, which you can cancel at any time. This means that if you want to stop receiving treats while still having dry food delivered to your home, that's perfectly possible.

This system also allows you to get rid of the mental burden of buying pet food. It happens automatically, and you receive food at home that meets your pet's needs.

Ultimately, the main benefit for you is that this subscription allows you to save money effortlessly. A 10% discount means you save €10 for every €100 spent. That’s quite significant!

Source: ultrapremiumdirect.com

🤑 With the subscription, if you pay around €30 for dog food each month, you'll save €36 a year, which is more than a month free!

Is there any commitment with Ultra Premium Direct?

If you subscribe to a product, you are committing to a minimum of two deliveries. This means you will receive one delivery when you subscribe, followed by another. It quickly pays for itself!

What are the different delivery frequencies available?

Here are the various options that Ultra Premium Direct offers for delivery:

• 1 month,
• 6 weeks,
• 7 weeks,
• 2 months,
• 10 weeks,
• 11 weeks,
• 3 months,
• 4 months,
• 5 months.

How to Choose Your Delivery Frequency?

The easiest way is to use the tool provided by Ultra Premium Direct for each product when you select the subscription option:

Source: ultrapremiumdirect.com

Based on your dog's weight, this simple little program will calculate its kibble consumption and suggest a delivery frequency to help you avoid running out! From what I've tried, it's really reliable. 😊

Can I change the delivery frequency later on?

Of course! If you notice that you have a lot of kibble left or, on the other hand, that you'll run out too soon, you just need to log into your personal account to easily change your delivery settings. However, there is one condition: to ensure the change is taken into account, it must be made at least three days before your order is dispatched. Worried about forgetting this date? No need to worry, Ultra Premium Direct sends an email a week before your parcel is due to leave.

👉 If you’d rather discuss this directly with an advisor, you can simply call Ultra Premium Direct at 📞 05.64.25.03.08 (local call rate) from Monday to Friday between 9 am and 6 pm.

Is there an Ultra Premium Direct gift card? 🎁

No, it doesn't seem to me that there's currently an option to get an Ultra Premium Direct gift card. However, I encourage you to check for yourself on the website, as this information is accurate at the time I'm writing this review. 😉

What do customers think of Ultra Premium Direct?

To give you an overview of what people are saying about this brand without you having to spend time comparing reviews yourself, I’ve put together a brief summary. You can check it out in the following lines!

About the Verified Reviews Platform

Ultra Premium Direct uses the French platform Avis Vérifiés to gather feedback from its customers. As a result, there are an impressive number of reviews: nearly 16,000 in the past twelve months!

Source: avisverifies.com/reviews/ultrapremiumdirect.com

It's also evident that the average rating for these reviews is 9.4 out of 10, which is truly excellent. There are 94.3% of reviews that are very positive, meaning that over 9 out of 10 people are genuinely satisfied.

Let's take a look at the reasons behind this success.

💚 Ultra Premium Direct customers loved:

• The quality of the dog food,
• The effectiveness and friendliness of customer service,
• The discounts available,
• The ease of use of the website,
• The packaging of the dog food, with a ziplock, which helps to protect and preserve it well,
• The fast delivery in most cases.

Positive review from an Ultra Premium Direct customer posted on the Verified Reviews platform

❌ They didn't enjoy it as much

• Having to make a phone call to change your subscription,
• Some (rare) cases of delayed delivery,
• The recent increase in prices.

Mixed customer feedback on Ultra Premium Direct's pricing - Posted on Verified Reviews

On Google

You can also find Ultra Premium Direct on its Google page, boasting a strong average rating of 4.3 out of 5.

Source: google.com

Customers are also delighted with the quality of the products and the friendliness of the customer service. Since this is the Google Maps review page, there are also reviews for the factory shop, which is highly rated and easy to access.

Source: google.com

Ultra Premium Direct on Social Media

You can also follow the brand on social media using the links below:

• Instagram,
• Facebook,
• TikTok,
• Twitter.

👉 Share your experience with Ultra Premium Direct with the community or check out their reviews by following #ultrapremiumdirect!

I also recommend checking out the YouTube channel of the brand, which features interesting content about the brand's latest news, its commitments to animal welfare, and collaborations with YouTubers.

A Christmas surprise at the 47 SPCA

Is Ultra Premium Direct a reputable company?

Ultra Premium Direct is a brand developed by the French company Natura Plus Ultra Pet Food, which is based in Estillac, near Agen. The company has been selling directly from the factory online since 2013 and recorded a turnover of over 35 million euros in 2021.

Source : Société.com

Ultra Premium Direct offers top-notch support for its customers, with a phone support service available throughout the week to provide advice, answer your questions, and assist you in managing your orders and subscriptions.

Source: Ultrapremiumdirect.com

The brand does not publicly respond to reviews left on verified review platforms, but they will assist you if you contact them through customer service.

✅ Ultra Premium Direct is a reputable company that operates legally in France. Feel free to place your order; if you encounter any issues, customer support will be available to assist you.

My verdict on Ultra Premium Direct ⭐⭐⭐⭐

As I write this review, I’m on my third order with Ultra Premium Direct. I’ve subscribed to receive food for my dog in kibble form and for my cat in both wet and dry food. The packages arrive approximately every two months for the dog and every three months for the cat.

Source: Facebook (@ultrapremiumdirect)

Is it easy to order from Ultra Premium Direct?

When I discovered Ultra Premium Direct, I immediately found the site very straightforward compared to other pet food e-commerce websites available online (like Zooplus, Wanimo, etc.). Although there is a good selection, it is easy to find the food you need thanks to the menu.

When it comes to prices, they are certainly higher than what you would find in a supermarket, but the quality is much better!

What do I think of Ultra Premium Direct dog food?

Dog kibble is very well packaged and seems to be of good quality. Visually, it is not greasy. Additionally, it doesn't have an unpleasant smell. My dog finds it very tasty and hasn’t had any particular issues with it. He has a lovely coat and hasn’t been sick since he started eating it.

Source: Instagram (@ultrapremiumdirect)

What’s my opinion on Ultra Premium Direct cat food?

The cat kibble and pates seem just as high-quality as the food I buy for my dog. They're specially designed for neutered cats, which helps prevent my cat from gaining weight. The option of 7 kilos for neutered cats + 72 cans for €90 works well for me and lasts about 3 months. I'm very happy with it!

What did I think of the delivery?

Delivery is a real bonus with Ultra Premium Direct: it is quick and efficient! Once the order is placed, the kibble always arrives within 24 to 48 hours.

Is the Ultra Premium Direct subscription worth it?

As it's a free subscription that offers a 10% discount, I thought it was a great deal! However, I would have preferred if there wasn't a requirement for two orders, as I'm unsure if that can be transferred from one product to another if the food doesn't work out. Personally, I did a trial without a subscription the first time before signing up. Since I’ve subscribed, it’s been really convenient, and I no longer have to worry about buying dog food!

Source: Instagram (@ultrapremiumdirect)

Did I encounter any issues with Ultra Premium Direct?

Personally, I haven't encountered any significant issues, but I'm very available for deliveries as I work from home. For someone who is out during the day, it might be handy to be able to choose the delivery time during the day.

✅ In conclusion, my opinion on Ultra Premium Direct is very positive: I am pleased with these kibbles and the well-being they provide for my pets. I’m also happy with the professionalism of the company: I would highly recommend them!

FAQs about Ultra Premium Direct: I'm answering YOUR questions!

In this latest section, find the answers to the most frequently asked questions about Ultra Premium Direct! Have a query? Feel free to ask it in the comments! 😉

Source: Facebook (@ultrapremiumdirect)

How do I transition from my old kibble to Ultra Premium Direct food?

As vets recommend, to ensure everything goes smoothly, it’s essential to make gradual changes over the course of a week:

• Day 1 and 2: 25% new kibble,
• Day 3 and 4: 50% new kibble,
• Day 5 and 6: 75% new kibble,
• Day 7: 100% new kibble!

Which Ultra Premium Direct food should I choose for my pet?

To find the perfect kibble or wet food, I recommend using this tool provided by Ultra Premium Direct. Just click on the link to access a comprehensive questionnaire that will help you find the product that suits your needs.

How to get a discount with an Ultra Premium Direct promo code?

There are several options available to help you save money with Ultra Premium Direct:

• With the code WELCOME, you can get €5 off your first order.
• Use the code MIAM20 to receive 20% off your first order.
• Through our referral programme, you can save €5 for the referrer and €15 for the referee.
• By subscribing, you can enjoy 10% off your kibble for free, permanently, in exchange for a commitment to two deliveries.

👉 Promotional codes cannot be combined.

Source: Instagram (@ultrapremiumdirect)

How to get in touch with Ultra Premium Direct?

The customer service team can be reached at:

• By phone, Monday to Friday from 9 am to 6 pm at 📞05 64 25 03 08 (cost of a local call),
• Through the contact form on the website by clicking on this link,
• By post to the following address:

How to Unsubscribe from Ultra Premium Direct?