My Experience with Ultra Premium Direct: Finally, Quality for Your Pets!

Do you have a cat or a dog and want to givethem the best? That’s completely understandable, as they are, after all, a full-fledged member of your family. Unfortunately, the food available in most supermarkets is often of rather average quality and can, in the long run, affect your pet’s health.

As a pet owner with both a cat and a dog, I’ve had the chance to try out some kibble made right near my home: I’m talking about the brand Ultra Premium Direct, and in the following lines, I’ll share my thoughts on it.

Ultra Premium Direct in 1 Minute!

Source: ultrapremiumdirect.com

👍 I Loved It

• High-quality and appetizing kibble,
• Easy and quick ordering,
• Very honest value for money,
• Customer service that listens,
• Quality packaging and fast delivery.

❌ What I Liked Less

• Inability to choose the delivery time during the day (morning or afternoon),
• The benefit offered by the subscription could have been slightly higher or there could have been no commitment required.

Source: ultrapremiumdirect.com

What is Ultra Premium Direct?

This is a French brand that sells and delivers high-quality kibble, wet food, and treats for dogs and cats right to your door. This company, which manufactures its products in France, focuses on quality and accessibility.

What does Ultra Premium Direct offer?

Ultra Premium Direct is both a physical store located in Agen and an e-commerce site that delivers throughout France. The brand sells pet food that it designs and manufactures itself.

Ultra Premium Direct for Dogs 🐕

You can choose between puppy food or adult dog food. There are three types of packaging available:

• Dry Kibble,
• Canned Food,
• Treats.

👉 Treats should not be the only source of nutrition for your pet: they are a special reward meant to bring joy or encourage good behavior.

Source: ultrapremiumdirect.com

Ultra Premium Direct also takes into account your pet’s specific needs to provide a balanced diet tailored to their lifestyle. You will find various types of kibble available:

• For puppies or dogs of large, medium, and small sizes,
• For a puppy or dog that is sensitive (especially regarding digestion),
• For adult spayed or neutered dogs,
• For adult lightweight dogs,
• For active adult dogs,
• For adult hypoallergenic dogs,
• For senior adult dogs,
• With specific flavor options available:
• Salmon and rice,
• Chicken,
• Lamb and trout,
• Lamb and rice.

Source: ultrapremiumdirect.com

Ultra Premium Direct for Cats 🐈

For cats, Ultra Premium Direct offers not only dry food, wet food, and treats but also litter and quality products to take care of your furry friend.

When it comes to nutrition, you can find foods specifically designed for their lifestyle and characteristics, just like with dogs:

• Kittens,
• Adult spayed cats,
• Normal activity level for cats,
• Active cats,
• Hairball control,
• Light – Chicken and rice,
• Gentle.

Source: ultrapremiumdirect.com

You can also find meal kits that mix dry food and wet food for those who prefer to switch things up.

Regarding litter and care products, you can also find them on the Ultra Premium Direct website:

• Some dietary supplements: Salmon oil, organic spirulina, digestive supplements, joint supplements…
• Some healthy plant-based litter,
• Some toys,
• A balm for their nose and paw pads,
• A blanket…

Source: ultrapremiumdirect.com

How to Discover These Products?

You can order these products directly from the Ultra Premium Direct website. In this case, you benefit from factory prices, up to 40% cheaper than what you would find at pet stores for the same quality. Plus, shipping is fast: once your order is confirmed, you will receive your packages within 24 to 48 hours.

👉 If you order regularly, Ultra Premium Direct offers you a free subscription plan that allows you to enjoy a 10% discount on all products. It’s a great way to reward your loyalty!

Source: ultrapremiumdirect.com

If you live near Agen, in the Lot-et-Garonne region, you can also visit the outlet store at the following address:

Can we taste the food before ordering?

If you already shop at Ultra Premium Direct, you can add up to two samples to your order. These are available for a flat price of $1 each and will help you determine if these new foods are suitable for your dog or cat.

Source: ultrapremiumdirect.com

The samples are available in the section of the same name, which you can find in the main menu of the Ultra Premium Direct website.

Where are Ultra Premium Direct pet food kibbles made?

One of the major advantages of Ultra Premium Direct is that all the food sold on the site is made in France, in a factory located in Lot-et-Garonne. This factory adheres to strict standards regarding safety and hygiene, and is state-certified.

Want to see how the kibble is made? Watch the video!

The raw ingredients used to make the kibble and canned food are processed in European factories, and then inspected before the Agen facility creates the final product from them.

👉 Wet food is also made in Brittany and Normandy.

Of course, since this is a French brand, customer service is in French and is also based at the factory in Lot et Garonne. When you contact Ultra Premium Direct, you can be assured that you’re speaking with a specialist based in France, not a subcontractor.

What Do Veterinarians Think of Ultra Premium Direct?

Ultra Premium Direct foods are formulated with the help of veterinary nutritionists. They are designed to meet the true needs of your pet, which is a carnivore. You will find grain-free formulas or those with minimal grains that are easy to digest and balanced.

👉 The Ultra Premium Direct products adhere to the nutritional recommendations suggested by most veterinarians. Kibble, pâté, and treats are free from preservatives, artificial flavors, and coloring agents.

Each ingredient is verified and tested by the veterinary partners of Ultra Premium Direct. The goal is to ensure that as many of them as possible are sourced from natural origins.

Source: ultrapremiumdirect.com

What Commitments Does Ultra Premium Direct Make for Animals?

Animal welfare is a fundamental aspect of Ultra Premium Direct’s ethics. For the founders, it’s not just about selling pet food; it’s also about leveraging their brand to drive change.

In 2022, Ultra Premium Direct joined the 1% for the Animals label. This means that 1% of the total sales from labeled products (puppies and kittens) is donated to organizations that protect animals.

Discover the actions taken through the 1% for Animals initiative

Created by the YouCare association, this label aims to preserve global biodiversity. With the funds raised, numerous initiatives are undertaken to support animal welfare:

• Rescue of abused animals,
• Support for shelters,
• Protection of threatened species,
• Rescue of wild or domesticated animals in danger…

What are the prices at Ultra Premium Direct?

Since this is a premium food, the prices are not the same as those you would find in a supermarket for low-cost kibble. However, I find the prices offered by Ultra Premium Direct to be quite competitive. Let’s take a closer look at what budget to expect.

How much do Ultra Premium Direct kibble cost? 💰

Here is a summary table of the prices offered by Ultra Premium Direct for their dog food kibbles.

🐈 For a 5-kilogram neutered cat, the average cost is about $15 per month.

🐕 For a 22-pound dog, you can expect to spend around $20 per month.

🐩 For a 25-kilogram dog, the monthly cost of Ultra Premium Direct kibble is $48.

🐕‍🦺 Finally, for a large dog weighing 88 pounds, the cost will be about $70 per month.

What is the price of other foods? 💰

Canned dog and cat food can be used alone or in rotation with dry kibble.

For dogs, the average price is around $6 per kilogram without a subscription, which is reduced to $5.50 with a subscription.

Source: ultrapremiumdirect.com

Cat food is a bit more expensive, with an average price per kilogram of $7.30, which drops to around $6.60 with a subscription.

For a 150-gram bag of treats, you can expect to pay around $5 for dogs.

Cat treats should be given in much smaller amounts and cost the same, but for only 30 grams.

What are the shipping fees for Ultra Premium Direct? 🚚

At Ultra Premium Direct, shipping is free on orders over $59. Otherwise, the rates range from $2.90 for delivery to a pickup point to $9.90 for express delivery within 24 hours.

Here is a breakdown of the rates charged by carrier:

Source: ultrapremiumdirect.com

👉 If you want to have an order over $59 delivered in 24 hours with Chronopost, it will cost $6.90.

How to Get a Discount at Ultra Premium Direct Through Referrals? 🙋‍♀️

Ultra Premium Direct offers a truly interesting referral program. You can earn $5 for every friend you refer, and your friend will earn $15 as well. When you sign up, feel free to look for a referral on this site if you don’t know anyone already registered with Ultra Premium Direct.

To sponsor a friend, simply visit the website and scroll to the bottom of the homepage. Then click on “Our Services“, followed by “Sponsorship“. You will have access to a page that will guide you through the sponsorship process. Don’t hesitate, it’s quick and easy!

Source: ultrapremiumdirect.com

How Does the Ultra Premium Direct Subscription Work?

To reward you for your loyalty and make your life easier, Ultra Premium Direct offers a free subscription that allows you to enjoy 10% off your order by receiving your pet food at regular intervals. You get to choose the frequency during your subscription based on your pet’s actual needs.

Source: ultrapremiumdirect.com

Why Subscribe to Ultra Premium Direct?

The Ultra Premium Direct subscription is truly convenient. Each product has its own separate subscription, which you can cancel at any time. This means that if you want to stop receiving treats while continuing to have dry food delivered to your home, you can do that.

This system also allows you to eliminate the mental load of buying pet food. It happens automatically, and you receive the food that meets your pet’s needs right at your doorstep.

Finally, the main benefit for you is that this subscription allows you to save money easily and for free. A 10% discount means you save $10 for every $100 spent. That’s not insignificant!

Source: ultrapremiumdirect.com

🤑 With the subscription, if you spend about $30 on kibble each month, you’ll save $36 a year, which is more than one month free!

Is there a commitment with Ultra Premium Direct?

If you subscribe to a product, there is a commitment to two deliveries. This includes the delivery made at the time of subscription, followed by another one. It’s quickly worth it!

What are the different delivery frequencies offered?

Here are the different options that Ultra Premium Direct offers you for delivery:

• 1 month,
• 6 weeks,
• 7 weeks,
• 2 months,
• 10 weeks,
• 11 weeks,
• 3 months,
• 4 months,
• 5 months.

How to Choose Your Delivery Frequency?

The easiest way is to use the tool provided by Ultra Premium Direct for each product when you select the subscription option:

Source: ultrapremiumdirect.com

Based on your dog’s weight, this simple little program will calculate its kibble consumption and therefore suggest a delivery schedule that will help you avoid running out! Having tried it myself, I can say it’s really reliable. 😊

Can I change the delivery frequency later on?

Of course! If you notice that you have a lot of kibbles left or, on the other hand, if you’re going to run out too soon, all you need to do is log into your personal account to easily change your delivery settings. However, there is one condition: to ensure your change is processed, you must make it at least three days before your order is shipped. Worried about forgetting this date? Don’t worry, Ultra Premium Direct sends an email a week before your package is set to ship.

👉 If you’d rather discuss this directly with a consultant, you can simply call Ultra Premium Direct at 📞 05.64.25.03.08 (local call rates apply) from Monday to Friday between 9 AM and 6 PM.

Is there an Ultra Premium Direct gift card? 🎁

No, it doesn’t seem that there is currently an option to get an Ultra Premium Direct gift card. However, I encourage you to check the website yourself, as this information is accurate at the time I am writing this review. 😉

What are the reviews from Ultra Premium Direct customers?

To give you an overview of what others are saying about this brand without wasting time comparing reviews yourself, I’ve put together a brief summary for you. Check it out in the following lines!

About the Verified Reviews Platform

Ultra Premium Direct uses the French platform Avis Vérifiés to reach out to its customers and request their feedback. As a result, there are a significant number of reviews: nearly 16,000 in the past twelve months!

Source: avisverifies.com/customer-reviews/ultrapremiumdirect.com

We also note that the average rating of these reviews is 9.4 out of 10, which is truly excellent. There are 94.3% of reviews that are very positive, resulting in a ratio of over 9 out of 10 people being very satisfied.

Let’s explore the reasons behind this success together.

💚 Ultra Premium Direct customers loved:

• The quality of the pet food,
• The efficiency and friendliness of customer service,
• The discounts offered,
• The ease of use of the website,
• The packaging of the pet food, which features a zip lock to keep it protected and fresh,
• The fast delivery in most cases.

Positive review from an Ultra Premium Direct customer left on the Verified Reviews platform

❌ They liked it less

• Having to call to change your subscription,
• A few (rare) instances of delivery delays,
• Recently increased prices.

Mixed customer review on Ultra Premium Direct pricing – Posted on Verified Reviews

On Google

You can also find Ultra Premium Direct on its Google page, where it has a solid average rating of 4.3 out of 5.

Source: google.com

Customers are also thrilled with the quality of the products and the friendliness of the customer service. Since this is the Google Maps review page, you’ll also find reviews about the outlet store, which is highly rated and easily accessible.

Source: google.com

Ultra Premium Direct on Social Media

You can also follow the brand on social media using the links below:

• Instagram,
• Facebook,
• TikTok,
• Twitter.

👉 Share your Ultra Premium Direct experience with the customer community or check out their reviews by following #ultrapremiumdirect!

I also recommend checking out the YouTube channel of the brand, which features interesting content about the latest news from the brand, its commitments to animal welfare, and its collaborations with YouTubers.

A Christmas Surprise at the SPA of 47

Is Ultra Premium Direct a reputable company?

Ultra Premium Direct is a brand developed by the French company Natura Plus Ultra Pet Food, which is located in Estillac, near Agen. The company has been selling directly from the factory online since 2013 and had a revenue of over 35 million euros in 2021.

Source: Société.com

Ultra Premium Direct offers a high-quality support service for its customers, including a customer service hotline available all week to provide advice, answer your questions, and assist you with managing your orders and subscriptions.

Source: Ultrapremiumdirect.com

The brand does not publicly respond to reviews left on verified review platforms, but it will provide assistance if you contact them through customer service.

✅ Ultra Premium Direct is a reputable and fully compliant company based in France. Feel free to place your order; if any issues arise, customer service will be available to assist you.

My Verdict on Ultra Premium Direct ⭐⭐⭐⭐

As I write this review, I am on my third order from Ultra Premium Direct. I subscribed to receive dog food for my dog in kibble form and cat food for my cat in both wet and dry food. The shipments arrive approximately every two months for the dog and every three months for the cat.

Source: Facebook (@ultrapremiumdirect)

Is it easy to order from Ultra Premium Direct?

When I discovered Ultra Premium Direct, I immediately found the site very straightforward compared to other pet food e-commerce sites like Zooplus or Wanimo. There is a selection available, but it’s easy to find the food you need thanks to the menu.

When it comes to prices, they are certainly higher than what you would find in a supermarket, but the quality is much better!

What is my opinion on Ultra Premium Direct dog food?

Dog kibble is very well-packaged and looks high-quality. Visually, it is not greasy. Additionally, it doesn’t have a bad smell. My dog finds it very tasty and has no particular issues with it. He has a beautiful coat and hasn’t vomited since he started eating it.

Source: Instagram (@ultrapremiumdirect)

What is my opinion on Ultra Premium Direct cat food?

The dry food and wet food for cats seem just as high-quality as the food I get for my dog. They are specifically designed for neutered cats, which helps my cat maintain a healthy weight. The option of 7 kilograms of neutered cat food + 72 cans for $90 works well for me and lasts about 3 months. I’m very happy with it!

What Did I Think About the Delivery?

Delivery is a great advantage of Ultra Premium Direct: it’s fast and efficient! Once the order is placed, the pet food always arrives within 24 to 48 hours.

Is the Ultra Premium Direct subscription worth it?

Since this is a free subscription that offers a 10% discount, I found it to be a great deal! However, I would have preferred if there wasn’t a requirement for two orders, as I’m not sure if that can be transferred from one product to another if the food doesn’t suit my needs. Personally, I did a test without subscribing the first time before committing. Since I’ve subscribed, it’s been incredibly convenient and I don’t have to worry about buying kibble anymore!

Source: Instagram (@ultrapremiumdirect)

Have I encountered any issues with Ultra Premium Direct?

Personally, I have not encountered any specific issues, but I am very available for delivery since I work from home. For someone who is not home during the day, it might be helpful to be able to choose the time for delivery during the day.

✅ In conclusion, my opinion on Ultra Premium Direct is very positive: I am satisfied with these kibble and the well-being they bring to my pets. I am also pleased with the professionalism of the company: I highly recommend it!

FAQ about Ultra Premium Direct: I’m answering YOUR questions!

With this last section, discover the answers to the most frequently asked questions about Ultra Premium Direct! Have a question? Feel free to ask it in the comments! 😉

Source: Facebook (@ultrapremiumdirect)

How to Transition from My Old Kibble to Ultra Premium Direct Food?

As veterinarians recommend, to ensure everything goes smoothly, it is essential to make gradual changes over the course of about a week:

• Day 1 and 2: 25% new kibble,
• Day 3 and 4: 50% new kibble,
• Day 5 and 6: 75% new kibble,
• Day 7: 100% new kibble!

Which Ultra Premium Direct food should I choose for my pet?

To find the perfect kibble or wet food, I recommend using this tool provided by Ultra Premium Direct. Just click the link to access a comprehensive questionnaire that will help you find the product that suits your needs.

How to Get a Discount with Ultra Premium Direct Promo Code?

There are several options available for you to save money with Ultra Premium Direct:

• Use the code WELCOME to receive $5 off your first order,
• Use the code MIAM20 for 20% off your first order,
• Through our referral program, you can currently save $5 for the referrer and $15 for the referred friend,
• By subscribing, you can get 10% off your pet food for free, for life, in exchange for committing to two deliveries.

👉 Promotional codes cannot be combined.

Source: Instagram (@ultrapremiumdirect)

How to Contact Ultra Premium Direct?

The customer service team is available at:

• By phone, Monday through Friday from 9 AM to 6 PM at 📞05 64 25 03 08 (local call rates apply),
• Through the contact form on the website by clicking this link,
• By mail at the following address:

How to Unsubscribe from Ultra Premium Direct?