My Thoughts on INTERFLORA's Flower Box in 2024

No matter the occasion, we always love receiving flowers. They bring colour and joy into the home. For the past few years, Interflora, the flower delivery service, has been offering a floral subscription that allows you to receive a bouquet of flowers at home every month or every week.

As someone who runs a guesthouse and is interested in this service, I decided to give it a try myself by subscribing directly to the flower box from Interflora. Let me share my thoughts on it.

The Interflora Flower Box, in Brief

👍 I Loved It

• The quality of the flowers overall,
• The lifespan of the bouquet,
• The option to add a vase to the initial order to display the bouquet,
• A full-service offering: delivery fees are mentioned upfront!,
• The ease of ordering on the website.

❌ What I Liked Less

• No option to choose the bouquet, not even the colours,
• The price is quite steep,
• No option for payment in instalments.

How does the Interflora flower subscription work?

With Interflora's service, you can have a bouquet of flowers delivered directly to your home or send it as a gift to someone special as often as you like, for anywhere from one month to a year.

On the Interflora website, simply head to the "subscriptions" section to explore the options available to you. The bouquet is selected by the florist: this means that the delivering florist will create a bouquet based on seasonal flowers and those they have in stock.

Who creates the bouquet?

The bouquet is created by a local florist, who also takes care of delivering it. This professional collaborates with Interflora, who sends them the orders. They adhere to Interflora's quality standards and, whenever possible, work with seasonal flowers.

What Flowers Will Be Used for the Bouquets?

In subscription plans, you can't choose a specific colour or variety of flowers: it’s a true surprise! However, you can rest assured, as Interflora guarantees its customers fresh plants and expertly crafted bouquets.

Examples of seasonal bouquets offered by Interflora

Source: Interflora Website

What is the average size of an Interflora subscription bouquet?

Bouquets are available in three sizes, which you can choose at the time of subscribing:

• Standard,
• Large,
• Extra large.

How often will the bouquets be delivered?

There are several options available to you:

• Every week, for one month, three months, six months, or one year,
• Every two weeks, for one month, three months, six months, or one year,
• Every month for three months, six months, or one year.

👉 When you place your order, you can request that the first bouquet be delivered on the same day or on a date that suits you best. This can include a Sunday!

✅ The Interflora flower subscription allows you or someone of your choice to regularly receive a surprise bouquet of flowers over a specified period.

Interflora Creations

Source: Interflora Website

Who are Interflora's flower subscriptions for?

The Interflora flower box is perfect for:

🔸 Someone who wants to receive flowers regularly at home to decorate their space, treat themselves, or bring a bit of positivity into their life,

🔸 A professional looking to brighten up their business, for instance, to decorate a reception area or a lounge where clients are welcomed...

🔸 Gift to someone who loves flowers for Christmas, their birthday, their wedding, or even just because...

How much does the Interflora flower box cost?

The prices set by Interflora decrease based on the total number of bouquets delivered over the entire duration of the subscription. To get the best price, which is around $33 per bouquet, you need to choose a weekly subscription for a year, but this comes at a cost of $1,739.

In absolute terms, the cheapest option is to select a bouquet every fortnight for a month: this totals to 34 AUD 50 per bouquet, amounting to 69 AUD.

👉 Of course, the delivery fees are included in the total price.

In summary, here are the rates charged by Interflora for its floral subscription service:

🔸 Interflora Prices - Standard Bouquet

🔸 Interflora Prices - Large Bouquet

🔸 Interflora Pricing - Very Large Bouquet

🤑 Among these prices, some are more attractive as they offer a discount:

• A standard bouquet each month for 6 months at $199 instead of $209,
• A large bouquet each month for 6 months at $289 instead of $299,
• A very large bouquet each month for 6 months at $349 instead of $359.

👉 Payment is made at the time of your order. Interflora doesn’t appear to offer a pay-by-instalments option. Personally, I paid via PayPal and took advantage of their interest-free payment plan, as the subscription can amount to a significant sum.

What does a flower subscription bouquet look like?

The bouquets from Interflora subscriptions are colourful and, whenever possible, made with seasonal flowers. This results in a very rustic look that changes throughout the year as nature shifts.

💐 To learn more about the seasonality of flowers, I direct you to this blog post, where you'll find plenty of valuable information! 😉

Source: Instagram (@interflorapt, @florissalgard, @fiori_di_campo)

The size of your bouquet depends on the option you choose. For a standard bouquet, expect it to be about 30 centimetres in diameter and contain around fifteen stems of flowers, along with some greenery. However, this will vary based on the prices charged by the florist and the geographical area in which they are located: a bouquet is generally more expensive in the south-west of France than in the north-east, as the major flower markets are located in the Netherlands.

🎁 The bouquet will be wrapped using the florist's technique, with lovely paper. Generally, the stems won't be in water: the delivery person will check that you're home before delivering the bouquet, so it doesn't get damaged.

💬 When you subscribe, you have the option to include a short message that will be delivered with the first bouquet, if it's a gift. This message will be written on a small card attached to the packaging.

How to Gift an Interflora Flower Box Subscription?

Receiving a beautiful bouquet of flowers at regular intervals to brighten up your home is a fantastic surprise that many people dream of. With Interflora's subscription service, this dream can become a reality, and I'll tell you how. 😉

➡️ Who should you gift a Flower subscription to?

You can give a floral box to someone you care about, for a special occasion or just to express your gratitude. It's a lovely gift that is usually very well received.

The recipient of the subscription can, for example, be:

• Your gran, who lives alone or in a nursing home,
• Your mum, to make her smile on her birthday, Mother's Day, or any special occasion,
• Your partner, to remind her each month or week how much she means to you,
• A friend, to show her your affection,
• Your daughter, to bring some colour to her days!
• A new mum, to celebrate her exciting new arrival.

👨 Can you give flowers to a man? These days, it's becoming more and more common to give a gift that was once considered "feminine" to a man. In fact, men enjoy flowers too! However, if he tends to be more of a "traditional" type, it might be best to steer clear of flowers to avoid catching him off guard.

👉 If you're interested in this question, I've found this comprehensive guide on the topic for you.

Source: Interflora Site

What information do you need to send flowers?

Because the flowers will be delivered directly to the home or workplace of the recipient, the Interflora website will ask you for certain details that will be useful for the smooth processing of the subscription:

• Recipient's First Name and Surname,
• Exact Address,
• Phone Number, preferably mobile,
• Delivery Date,
• Short message to include with the first delivery.

👉 If you don't have this information, Interflora offers the Iflora delivery option, which allows you to send an email or SMS to the recipient to obtain their contact details. However, this option is only available when you order a single bouquet and not a subscription. 😌

Include a little gift with your first delivery to celebrate the occasion

When you sign up for your flower subscription, you have the option to add a gift that will be delivered with your first order. It could be a little teddy bear, a bottle of champagne, or chocolates...

💡 You have the option to add a simple vase for just $5.90. This will be really handy if you or the person receiving the bouquets doesn’t have one!

Another option: create your personalised subscription with Interflora +

The floral subscription offered by Interflora is a very convenient all-in-one solution for regular flower deliveries. However, you also have the option to subscribe to Interflora + for $24.90. This one-year subscription allows you to enjoy unlimited and free Interflora services and deliveries.

With Interflora+, you can send bouquets as often as you like, only paying the price of the flowers displayed on the site. This is quite appealing, especially if you don't necessarily want a regular subscription or if you wish to send flowers regularly to multiple recipients.

👉 You can subscribe to Interflora+ at the time of placing your order by ticking the relevant box in your cart. Your account will then be subscribed for a year from the date of purchase! 😉

What do testers think? Discover customer reviews of the Interflora subscription!

Customer reviews are generally a great indicator of whether what you're about to order is worthwhile. To help you determine if Interflora meets your expectations, I've gathered and summarised the reviews available online about this brand.

On the Trustpilot platform

Trustpilot is a service for verified reviews: this means that customers who have left a review have genuinely made a purchase from Interflora. Additionally, the brand's customer service team regularly engages with customers to help resolve any issues. Interflora has a rating of 4.3 out of 5, with nearly 40,000 reviews, which is a significant sample size. This inspires confidence in the company!

💚 Customers Loved

• The quality and visual appeal of the delivered bouquet,
• The quick delivery (on the same day!),
• Adherence to their request,
• The efficiency of customer service in case of any delivery issues.

Example of a positive review left on Trustpilot by an Interflora customer

❌ They liked it less

• The fact that the delivery costs are added once in the cart (unlike the subscription which is all-inclusive),
• It's not possible to combine multiple purchases into a single cart,
• No photograph sent by the courier to the sender,
• For some: bouquet too small, did not match the request.

An example of a mixed review from an Interflora customer on Trustpilot

About the Igraal Site

Igraal is a cashback service that also allows customers to leave reviews. Interflora has received 4.5 out of 5 from nearly 2000 reviews, which matches its rating on Trustpilot. Igraal customers also praise the convenience of the Interflora website and its clarity, as well as the quality of the bouquets.

🤑 Igraal is offering you an exciting cashback deal with Interflora: get $3 when you sign up and up to $3 refunded on your order.

About the site reviews-customers.com

Compared to the previous two, this platform stands out as an exception with a lower rating: 3.8 out of 10, based on 324 reviews.

As there are significantly fewer reviews compared to the other two, the sample is less representative. However, it seems that customers who have had a poor experience with Interflora, particularly regarding delivery, tend to gather here. The brand does not engage with its customers on this platform.

Interflora on Social Media

You can follow Interflora on:

• Instagram, just like over 100,000 others,
• Facebook, to keep you updated with the latest news,
• Twitter, to engage with customer service, which is very responsive on this platform,

👉 Keep up with customer reviews and news from Interflora using the #interflora tag! 😉

Posts from Interflora's Instagram account

Can we trust the company Interflora or is it a scam?

Interflora is a well-known company among many people; it is even a benchmark in the world of flowers, as this service has been around since 1908! The Interflora network spans the globe, with nearly 45,000 partner florists located in 145 countries.

Its reputation makes it a reliable choice, but the company is sometimes criticised for the high fees it charges on the total price of the bouquet. This article from the magazine 60 Million Consumers will provide you with more information on this topic.

The brand offers its customers a phone support service, available for extended hours, although it incurs an extra charge. It's also possible to reach a consultant via email, chat, or through social media, where the community managers are known for being very responsive.

Additionally, she takes the time to respond to customer reviews left on Trustpilot and tries to address issues raised by customers.

On the Interflora website, you can finally see that the brand offers guarantees to its customers:

✅ Interflora is a trusted brand that, despite facing competition in the flower delivery sector, remains a leader in the industry.

My verdict on Interflora's flower subscription

The subscription I signed up for with Interflora was for a duration of one month, with flowers delivered each week, to decorate the guest rooms. Overall, I’m quite pleased with the service: I appreciated being able to set the delivery date precisely, ensuring I would be available to receive the bouquet. The bouquets, crafted by a local florist, are very lovely, with a rustic style and quite generous in size. They are fresh, and the flowers are arranged tastefully.

However, I find the price a bit steep, especially since you can’t pause the subscription or pay in instalments. In the future, for accommodation, I think I might reach out directly to the local florist. I was also considering maybe getting an Interflora+ subscription to enjoy free delivery all year round and only order when I need it.

However, I’m keeping the idea of a floral subscription in mind to give a lovely gift to my mum who lives far away, a friend who is getting married, or even someone who is recovering from illness. I believe flowers make for a wonderful surprise: receiving my bouquet always brightens my day!

Source: Instagram (@fritzblommor, @qualityflowersfalun)

✅ I highly recommend the Interflora flower subscription to anyone looking to treat themselves or someone special to a lovely gift. While the price is somewhat on the higher side, the joy of receiving flowers is unmatched!

FAQ about Interflora's Flower Box: I'm answering YOUR questions!

👉 Signing up for an online subscription can sometimes raise questions. To help you find the information you need, I’m here to answer your queries in the following lines. However, if you still can’t find the answer to your question, feel free to leave a comment so I can take note of it! 😉

Is flower delivery free with Interflora?

Generally, flower delivery comes at a cost with Interflora. In fact, it's a significant part of the overall price. However, you have two options to reduce this expense:

• Sign up for a comprehensive subscription, as outlined in this article, if you want flowers delivered regularly to the same address.
• Subscribe to the Interflora+ premium subscription, which offers Interflora's services and delivery for a year at a cost of $24.90.

👉 These two subscriptions can be done through the Interflora website.

How to get an Interflora discount code?

Interflora regularly offers promo codes, especially through its newsletter. You can sign up via the banner at the bottom of the homepage. In fact, as soon as you register, you'll receive a $5 voucher via email, which comes as a promo code.

At the moment, the code HELLO15 gives you a $15 discount sitewide.

You can also take advantage of attractive cashback offers through the Igraal platform, with $3 credited to your account upon signing up and up to $3 refunded on all your orders.

What Flowers to Send with Interflora?

Interflora offers a wide range of plant gift ideas, including:

• Beautiful bouquets,
• Varieties of plants,
• Floral arrangements...

How to contact Interflora?

Interflora can be contacted at:

• By phone at 📞 0825 20 20 20 (call charges + $0.20/minute) from Monday to Saturday, 8am to 7pm,
• Through this contact form,
• On social media, particularly on Twitter!

What happens if I'm not satisfied with the bouquet delivered by Interflora?

Interflora offers a satisfaction guarantee to its customers. If the delivered bouquet isn't to your liking, you can call Interflora within 48 hours at 📞 0825 20 20 20 (call costs + $0.20/minute) or leave a message with a photo on the contact form on their website.

The "Satisfaction Guaranteed or Redelivered" policy will apply if your bouquet does not match your order or if it is wilted.

How to Unsubscribe from Interflora?

As Interflora's floral subscription is paid in one go, it is not possible to unsubscribe. The same applies to the premium Interflora+ service. These offers are not automatically renewed: once the twelve months are up for Interflora+ or all the bouquets have been delivered for the floral subscription, the offer ends and you will no longer receive any bouquets.

I hope this article has answered the questions you had about Interflora, particularly regarding its flower subscription service. Feel free to share your experience or give your feedback on the content of this guide in the comments! 😉