My Take on AQUARELLE, the Custom Flower Subscription Box

To send flowers, in the past, you had to go to an Interflora florist. Nowadays, things have become much more convenient, and you can do everything online!

A few months ago, for Mother's Day, I wanted to gift my mum a floral subscription: I turned to Aquarelle for this service. Let me share with you whether the outcome was up to my expectations.

What is the Aquarelle flower subscription?

👍 I absolutely loved it!

• The beauty of bouquets,
• The attractive pricing,
• The option to order without commitment instead of paying everything upfront,
• Aquarelle's eco-friendly approach (Kraft packaging, flowers from France, ...)

❌ What I Liked Less

• No option to choose the flowers or the colour of the ordered bouquets,
• Cannot add a small gift to your order,
• The bouquets are not made by a local florist and are shipped via parcel.

An example of an Aquarelle bouquet

How Does the Aquarelle Flower Subscription Work?

Since most people love receiving flowers, the Aquarelle floral subscription is a fantastic way to bring a touch of nature and vibrant colours into your home.

With this subscription plan, the recipient (which could be yourself) will regularly receive a surprise bouquet delivered to their chosen address. This could even be at a workplace to brighten up a reception desk or an office area, for example.

What are the possible options for bouquets?

Unlike the flower arrangements with templates available on the website, the bouquets from subscriptions are created without a predetermined template, based on:

• the arrival of fresh seasonal flowers from France at the workshop,
• the inspiration and style of the florist.

Aquarelle offers you two different sizes of bouquets:

👉 A 35 cm bouquet typically consists of around 15 small to medium roses or seasonal flowers. For a 40 cm bouquet, you can expect about 20 flowers instead.

35 cm Diameter Bouquet

What's the subscription frequency?

Aquarelle offers three delivery options:

• Once a month,
• Twice a month,
• Four times a month.

👉 When you sign up, you'll need to select the date for your first delivery. The bouquets will be delivered between 8am and 2pm, excluding public holidays. If you choose a Saturday, subsequent deliveries will also be made on the same day: you'll also have the option to check their schedule from your customer account.

Who Creates the Bouquets?

The bouquets are crafted by Aquarelle florists, who operate from a workshop located in France, in the Oise region. The delivery of the bouquets is then guaranteed:

• by bicycle if you live in Paris,
• or through a traditional courier service if you live elsewhere.

The Aquarelle florists' workshops, located in Brasseuse, within an old distillery

Which flowers will be included in the Aquarelle bouquets?

In subscription packages, we're featuring seasonal flowers from France. This means that during winter, you can expect to see flowers like tulips, ranunculus, and anemones... and you'll have to wait until May for a lovely bouquet of peonies to arrive!

You can't select the colour of your bouquet, but by choosing Aquarelle, you're supporting the French economy and ensuring the fair payment of French flower producers. Choosing an Aquarelle subscription is also a meaningful step towards caring for the planet, as it avoids air freight for flowers and reduces excessive packaging.

Is there a no-commitment offer with Aquarelle?

Absolutely, and this is particularly what sets the brand apart from some of its competitors. For me, this factor was crucial. If you choose the "no commitment" option, the price of the package, which is S$39, will be automatically billed for each delivery.

🤑 Aquarelle appreciates your loyalty: for every 11 bouquets, you'll receive one bouquet for free!

Who are Aquarelle flower subscriptions for?

The Aquarelle flower box, with its modular design, is perfect for giving a gift. The no-obligation offer allows you to send a bouquet at regular intervals, while also giving you the flexibility to stop at any time.

If you're looking to sign up for regular flower deliveries over an extended period, Aquarelle is the way to go because their prices are more competitive than those of Interflora, for instance.

Finally, Aquarelle is a perfect floral subscription for those who care about the environment and want to make a responsible purchase. Whether it’s about the packaging or the flowers grown in France, the brand focuses on this aspect, allowing you to send flowers or brighten up your home while staying true to your values.

What is the price of the Aquarelle flower subscription?

Aquarelle does not list its pricing in a table on their website. To access the information, you need to use the subscription tool. To help you navigate and compare the offerings, I have therefore summarised Aquarelle's floral subscription prices in two tables.

👉 All these prices include delivery fees. They remain the same whether you purchase a gift card for a subscription or buy the subscription directly.

🔸 Watercolour Flower Prices - 35 Centimetre Bouquet

🔸 Watercolor Prices - 40 Centimeter Bouquet

👉 Even if you order 4 bouquets each month for a year, you'll need to pay the full amount upfront when you place your order. Here are my two tips for making your payments easier:

• Pay using Paypal and take advantage of their 4 instalments payment plan with no extra charges.
• Subscribe without any commitment and you'll be charged S$39 each time a bouquet is sent out.

What Does a Watercolour Flower Bouquet Look Like?

As for me, I was pleased with the bouquets I had sent to my mother through Aquarelle. I managed to see some of them in person and received photos of the others, and I appreciated the variety of flower types that made them up and the harmony of colors created by the florist.

Compared to what you can find at a florist for the same price, I find that the volume of the watercolour bouquets is quite impressive. The bouquets are well-packaged and have always arrived in good condition.

On the other hand, I was able to include a little note with my first order, which was attached to the bouquet as a card. That's really nice!

Discover Aquarelle Gift Cards for Sending Flower Bouquets

Instead of signing up for a subscription on behalf of someone else, Aquarelle gives you the option to gift an e-gift card. This allows the recipient of the bouquet to set up a subscription directly on the Aquarelle website.

Who Should You Give Aquarelle Flower Bouquets To?

Flowers bring joy to most people! Whether it’s for a thank you, congratulations, or to celebrate a special moment in life (like a birth, wedding, birthday, or graduation...), a flower subscription can be a wonderful surprise that will delight the recipient and provide enjoyment over time.

How to give an Aquarelle gift card?

All you need to do is go to the "subscription" section of the website and choose "e-gift card". Then, you select the duration and frequency of the subscription, enter your message, and proceed to payment. Once you’ve completed the payment, Aquarelle will send you a code via email, which you can pass on to the gift recipient.

What are the benefits of this system? 💚

• The gift can be given right away and it will remain a surprise,
• The recipient can choose their own date for the first delivery,
• You don’t need to know the recipient's details to give them your gift.

What is the main downside of this gift card? ❌

This type of subscription does not give access to the no-commitment offer, which allows you to pay for the bouquets as they are delivered and cancel whenever you want. The minimum order is one bouquet per month for three months.

👉 This is the main reason why I chose to sign up directly instead of using the gift card.

Create Your Custom Bouquet with Aquarelle

Aquarelle brings an exciting innovation in online flower delivery: you can now create your own customised bouquet, by selecting directly from the flowers available in the Atelier.

To do this, simply visit the website and head over to the "Create My Bouquet" section. From there, you can select your flowers just like you would at a traditional florist:

💐 You can get your bouquet arranged by a florist for $4.50, and the delivery fee is $6.90.

Discover what sets Aquarelle's services apart from the competition!

By ordering directly from the Aquarelle.com website, you enjoy numerous benefits, included in the base price of your bouquet:

➡️ You can receive a photo of the "actual" bouquet created by the skilled florists at Aquarelle, which will be sent to its recipient.

How the Watercolor Flower Photo Works

➡️ You can write a short message 💬 that will be included with the bouquet. You can even add a photo 🖼️, which will be printed for free by Aquarelle. Lastly, you can also add a video 🎬 (up to 30 MB) using the Livstick platform: this allows you to send a personal message along with your bouquet, as if you were right there with the recipient!

👉 Aside from the brief message, these options are not available for the subscription.

What do customers think? Check out their reviews on Aquarelle!

When ordering online, it’s helpful to know what other buyers think about the service you’re considering. To assist you, I’ve looked into what people are saying about Aquarelle, and I’ll summarise it for you in the following paragraphs.

On the Trustpilot Platform

On its homepage, Aquarelle highlights the verified review service Trustpilot. It's an independent site where you can find the best reviews as well as criticisms. The Trustpilot rating is generally a good indicator: Aquarelle has a score of 3.8 out of 5, which means "good" according to the site's scale, based on feedback from over 30,000 people, making it a solid sample size.

💚 Customers Loved It

• The quality of the bouquets, for the most part,
• Their beauty,
• Receiving a photo of the bouquet at the time of dispatch,
• That the creations match the chosen product,
• The timely delivery,
• The reliability of customer service.

Positive review from an Aquarelle customer left on the Trustpilot platform

❌ They enjoyed it less

• The freshness of the flowers, for some (a new bouquet graciously sent by customer service),
• The price can sometimes be a bit high.

Mixed customer feedback on Aquarelle, shared on Trustpilot

About Igraal

You can also find reviews about Aquarelle on the cashback website Igraal. The company has a rating of 4.5 out of 5, similar to its competitor Interflora, with just under 400 reviews. Overall, customers are satisfied with the delivery and the quality of the bouquet they received.

🤑 The Igraal cashback also works with Aquarelle, giving you a $3 credit in your account when you sign up.

On Google

On its website, Aquarelle also provides a link to its Google reviews. The Google rating is 4.4 out of 5, based on nearly 13,000 reviews. Customers say they are happy with the customer service and the bouquets created, especially noting their originality. There's a significant number of 5-star reviews!

Google Review of Aquarelle

Aquarelle on Social Media

You can find Aquarelle at:

• Instagram to check out the latest brand offerings (right now, they're featuring bouquets inspired by masterpieces from the Louvre!),
• Facebook, where you can join over 80,000 other followers,
• Twitter, for quick responses to all your queries.

👉 Aquarelle also has a YouTube channel where you can find updates from the company along with some creative floral art tutorials:

A tutorial on how to create a bouquet of colourful flowers

Can we trust Aquarelle flowers or is it a scam?

Although it may not be as well-known as Interflora or Florajet, Aquarelle has been selling flowers online for over 20 years.

It is based in France and only hires professional florists to create its bouquets and arrangements. The company has grown significantly in recent years, as it now employs over 130 staff.

The Aquarelle Fleurs profile on the official Société.com website

The Aquarelle team is dedicated to customer satisfaction and takes the time to respond to online reviews. They also offer a customer service hotline, available from Monday to Saturday, as well as options to reach the company via chat, email, WhatsApp, or even by post.

Aquarelle promises its customers quality guarantees:

✅ Aquarelle is a reputable French company that has been a long-standing player in the online flower delivery scene, working with genuine artisan florists.

My Verdict on Interflora's Flower Subscription

After three months of Aquarelle subscription, I can share my initial thoughts with you.

🔹 When it comes to signing up on the site, it was very easy and I was able to quickly find what I was looking for. I didn't use the gift card system because I wanted to get a no-commitment subscription to send bouquets to my mum for a few months.

🔹 Regarding the bouquets, the outcome was delightful and met my expectations. My mum was thrilled with the surprise and really appreciated the little note that came with it. I wish I could have added a small gift to my order, like chocolates or a candle, as I noticed that Aquarelle has its own collection of candles. It's a pity that this isn't an option...

🔹 Of course, I would have preferred to engage a florist near my mum's place, but I really wanted bouquets with flowers from France and that wasn't possible. Aquarelle was therefore the best compromise to meet this request, while ensuring that the bouquet was made by "real" florists.

🔹 Before choosing Aquarelle, I checked out what other options are available. Compared to the competition, Aquarelle Flowers becomes really appealing when you order or have bouquets delivered regularly or over a long period. The no-obligation offer is also not available with Interflora: it's quite handy, and I’m delighted that there’s one free bouquet for every 11 ordered.

✅ My experience with the floral subscription from Aquarelle was a positive one, both for me and the recipient of the bouquets! There were no delays, and the arrangements were beautiful, although I would have appreciated more options for customization.

FAQs about Aquarelle Flowers: I’ll answer YOUR questions!

👉 In this last section, I'll be addressing the questions you have about Aquarelle Fleurs, the floral subscription offered by this company, or even about flower delivery in general. If you don't find the answer to your question, feel free to ask me in the comments so that I can respond right here! 😉

How to activate your Aquarelle gift card?

If you've received an Aquarelle e-gift card for a flower subscription, you'll need a code. To set up your subscription and receive your bouquets, just head over to the Aquarelle website. From the homepage, you can click on the link at the bottom that says "Activate my subscription".

You can also do this from the "Subscription" section by clicking on "I received a gift e-card". Just follow the prompts and enter the requested information.

👉 The day of the week you choose to receive your first bouquet will automatically be set as the same day for the subsequent ones.

How to Send Flowers to Someone?

To send flowers to someone via Aquarelle, simply log onto the site or use the app, at least 24 hours before the scheduled delivery date. Then, you can choose a floral arrangement from the available options and pay for it online.

You will need some information about the recipient of the flowers:

• His full name,
• His exact address,
• His phone number.

👉 You can also write a short message to go along with your delivery, or even add a photo or video. This service is provided by Aquarelle!

What flowers to give for a birthday?

For a woman's birthday, you can give her a lovely bouquet of seasonal flowers or roses. Red roses are quite romantic, while flowers in pastel shades are more suitable if you want to express your affection.

For a man's birthday, I recommend choosing a green or flowering plant. It’s a classic gift that appeals to many!

Source: Instagram (@Aquarelle_fleurs)

💐 To find out more about this topic, check out this comprehensive article from our partner, Auréole Florale, which answers this question in detail.

How to Leave a Review on the Aquarelle Website?

It's quite simple! Just head over to Trustpilot by clicking on this link. After that, just click on "Write a review" and you'll be able to:

• Give a rating from 1 to 5 stars, with 5 being the best rating,
• Write a detailed review,
• Provide a title for your review.

👉 The Aquarelle Flowers team regularly checks the reviews left on this platform and responds to them!

How to Contact Aquarelle?

Since this is a French company, Aquarelle Fleurs can be contacted via a standard phone number, 📞 01 85 69 00 00, which is available from Monday to Friday, 9 am to 6 pm, and on Saturday from 10 am to 3 pm.

You can also reach out to the company:

• Via WhatsApp at 💬 06 44 64 12 11
• Through Chat by going to the "Contact Us" section at the bottom of the Aquarelle website.

Lastly, you can send a letter to the following address:

AQUARELLE.COM
Brasseuse Manufacturer
15 Lucien Frémont Street
60810 Brasseuse

How to Unsubscribe from Aquarelle?

If you've signed up for the no contract option with automatic payment, all you need to do is log in to your account and pause your subscription.

If not, you'll need to wait for your subscription to end. It doesn't renew automatically.

I hope this article has answered the questions you had about Interflora, especially regarding its flower subscription service. Feel free to share your experiences or leave your feedback on the content of this guide in the comments! 😉