My Thoughts on AQUARELLE, the Tailored Flower Subscription Box

In the past, to send flowers, you had to visit an Interflora florist. However, things have become much more convenient, and now you can do everything online!

A few months ago, for Mother's Day, I wanted to give my mum a floral subscription: I turned to Aquarelle for this service. Let me share the details of whether the outcome was up to my expectations.

What is the Aquarelle Flower Subscription?

👍 I loved it

• The beauty of the bouquets,
• The attractive pricing,
• The option to order without commitment rather than paying everything upfront,
• The eco-friendly approach of Aquarelle (Kraft packaging, flowers from France, ...)

❌ What I Liked Less

• No option to choose the flowers or the colour of the ordered bouquets,
• Unable to add a small gift to your order,
• The bouquets are not made by a local florist and are sent by courier.

An example of a Watercolour bouquet

How does the Aquarelle flower subscription work?

Because most people enjoy receiving flowers, the Aquarelle flower subscription is a fantastic way to add a touch of nature and vibrant colours to your home.

With this subscription, the recipient (which could be yourself) receives a regular surprise bouquet delivered to their chosen address. This can even be at a workplace, to brighten up a reception desk or lobby, for example.

What are the possible options for bouquets?

Unlike the bouquet designs available on the website, the bouquets from the subscriptions are created without a predefined pattern, based on:

• The arrival of seasonal French flowers at the workshop,
• the florist's inspiration and style.

Aquarelle offers you two different sizes of bouquets:

👉 A 35 cm bouquet typically contains around 15 small to medium-sized roses or seasonal flowers. For the 40 cm size, it usually features about 20 flowers.

Bouquet diameter 35 cm

What is the subscription frequency?

Aquarelle offers three delivery options:

• Once a month,
• Twice a month,
• Four times a month.

👉 When you sign up, you need to choose the date for your first delivery. The bouquets will arrive between 8am and 2pm, excluding public holidays. If you choose a Saturday, future deliveries will also be made on that same day: you'll also have the option to check the delivery schedule from your customer account.

Who Creates the Bouquets?

The bouquets are crafted by Aquarelle florists, who operate from a workshop located in France, in Oise. The delivery of the bouquets is then managed:

• by bike if you live in Paris,
• or by a traditional courier if you live elsewhere.

The Aquarelle florists' workshops in Brasseuse, set in an old distillery

Which flowers will be included in the Aquarelle bouquets?

In subscription plans, we feature seasonal flowers sourced from France. This means that during winter, you're more likely to receive flowers like tulips, ranunculus, and anemones... and you'll have to wait until May to enjoy a beautiful bouquet of peonies!

You can't choose the colour of your bouquet, but by opting for Aquarelle, you're supporting the New Zealand economy and ensuring the fair compensation of local flower growers. Choosing an Aquarelle subscription is also a commitment to the planet by avoiding air freight imports of flowers and excessive packaging.

Is there a no-obligation offer with Aquarelle?

Absolutely, and this is particularly something that sets the brand apart from some of its competitors. For me, this aspect was crucial. If you choose the "no commitment" option, the price of the bouquet, which is $39, will be automatically charged with each delivery.

🤑 Aquarelle rewards your loyalty: for every 11 bouquets, you'll receive one bouquet for free!

Who are Aquarelle flower subscriptions for?

The Aquarelle flower box, with its versatile design, is perfect for giving a gift. The no-obligation offer allows you to send a bouquet at regular intervals, while still providing the flexibility to cancel at any time.

If you want to sign up for regular flower deliveries over an extended period, Aquarelle is the way to go because their prices are more competitive at this level compared to Interflora, for instance.

Finally, Aquarelle is a perfect floral subscription for those who care about the environment and want to make a responsible purchase. Whether it's the packaging or the flowers grown in New Zealand, the brand focuses on this aspect and allows you to gift flowers or brighten up your home while staying true to your values.

What is the price of the Aquarelle flower subscription?

Aquarelle doesn't list its prices in a table on its website. To access this information, you need to use their subscription tool. To help you navigate and compare the offers, I have therefore summarised Aquarelle's floral subscription prices in two tables.

👉 All of these prices include delivery fees. They remain the same whether you purchase a gift card for a subscription or the subscription itself.

🔸 Watercolour Flower Prices - 35 Centimetre Bouquet

🔸 Watercolour Prices - 40 Centimetre Bouquet

👉 Even if you order 4 bouquets each month for a year, you need to pay in full when you place your order. Here are my two tips for easy payment options:

• Pay with Paypal and use the 4 payments with no fees service offered by Paypal,
• Subscribe with no commitment to be charged NZD 39 each time a bouquet is sent.

What does a Watercolour flower bouquet look like?

For my part, I was pleased with the bouquets I had sent to my mum through Aquarelle. I managed to see some of them in person and received photos of the others, and I appreciated the variety of flower types that made up the arrangements and the colour harmony created by the florist.

Compared to what you might find at a florist for the same price, I think that the size of the watercolour bouquets is quite pleasing. The bouquets are well packaged and have always arrived in good condition.

On the flip side, I was able to include a little note with my first order, which was attached to the bouquet as a card. It’s really lovely!

Discover the Aquarelle Gift Card for Sending Flower Bouquets

Instead of directly signing up for a subscription on behalf of someone, Aquarelle gives you the option to give an e-gift card. This allows the recipient of the bouquet to set up a subscription directly on the Aquarelle website.

Who should you give Aquarelle flower bouquets to?

Flowers bring joy to most people! Whether it's to say thank you, offer congratulations, or celebrate a beautiful moment in life (such as a birth, wedding, birthday, or graduation...), a flower subscription can be a wonderful surprise that delights the recipient and provides enjoyment over time.

How to Give an Aquarelle Gift Card?

Simply head over to the “subscription” section of the website and choose “e-gift card”. You then select the duration and frequency of the subscription, enter your message, and proceed to payment. Once payment is completed, Aquarelle will send you a code via email that you can give to the gift recipient.

What are the benefits of this system? 💚

• The gift can be given right away and will remain a surprise,
• The recipient can select their own date for the first delivery,
• You don't need to know the recipient's contact details to gift them your present.

What is the main downside of this gift card? ❌

This type of subscription does not provide access to the no-commitment offer, which allows you to pay for bouquets as they are sent and to cancel whenever you like. The minimum order is therefore one bouquet per month for three months.

👉 This is the main reason why I chose to sign up directly instead of using the gift card.

Create Your Custom Bouquet with Aquarelle

Aquarelle offers a unique innovation in the realm of online flower delivery: you can now create your custom bouquet by directly selecting from the fresh flowers available in the Workshop.

To do this, simply visit the website and go to the "Create My Bouquet" section. You can then select your flowers, just like you would at a traditional florist:

💐 You can have your bouquet assembled by a florist for $4.50, and the delivery fee is $6.90.

Discover the unique services from Aquarelle that set us apart from the competition!

By ordering directly from Aquarelle.com, you enjoy numerous benefits, included in the base price of your bouquet:

➡️ You can receive a photograph of the "real" bouquet created by the Aquarelle florists, which will be sent to its recipient.

How the photo proof of Watercolour Flowers works

➡️ You can write a little message 💬 that will be attached to the bouquet. You can even add a photo 🖼️, which will be printed for free by Aquarelle. Lastly, you can include a video 🎬 (up to 30 MB) using the Livstick platform: this allows you to accompany your bouquet with a personal message, as if you were right there with the recipient!

👉 Aside from the brief message, these options are not available for the subscription.

What do customers think? Discover their reviews on Aquarelle!

When ordering online, it's useful to check out what other buyers say to get an idea of the reputation of the service you’re considering. To help you out, I’ve personally looked into what people are saying about Aquarelle, and I’ll summarise it for you in the following paragraphs.

On the Trustpilot platform

On the homepage of their website, Aquarelle highlights the verified review service Trustpilot. It's an independent site where you can find both positive reviews and criticisms. The Trustpilot rating is usually a good indicator: Aquarelle has a score of 3.8 out of 5, which is considered "good" according to the site's scale, from over 30,000 people, providing a solid sample size.

💚 Customers Loved It

• The quality of the bouquets, for the most part,
• Their beauty,
• Receiving a photo of the bouquet at the time of dispatch,
• The fact that the arrangements match the chosen product,
• The timely delivery,
• The reliability of customer service.

Positive review from an Aquarelle customer posted on the Trustpilot platform

❌ They enjoyed it less

• The freshness of the flowers, for some (a replacement bouquet graciously provided by customer service),
• The price can sometimes be a bit steep.

Mixed customer review of Aquarelle, left on Trustpilot

About Igraal

You can also find reviews of Aquarelle on the cashback site Igraal. The company scores 4.5 out of 5, similar to its competitor Interflora, with just under 400 reviews. Customers are generally pleased with the delivery and the quality of the bouquet received.

🤑 Igraal cashback works with Aquarelle too, with a $3 credit applied to your account upon registration.

On Google

On its website, Aquarelle also provides a link to its Google reviews. The Google rating is 4.4 out of 5 from nearly 13,000 reviews. Customers report being satisfied with the customer service and the bouquets crafted, particularly noting their originality. There’s a significant number of 5-star reviews!

Google Review of Aquarelle

Aquarelle on social media

You can find Aquarelle on:

• Instagram - check out the latest from the brand (currently featuring bouquets inspired by masterpieces from the Louvre!),
• Facebook - join over 80,000 followers who are keeping up with us,
• Twitter - get quick answers to all your questions.

👉 Aquarelle also has a YouTube channel where you can find the latest news about the company as well as creative floral tutorials:

A tutorial on how to create a colourful flower bouquet

Can we trust Aquarelle flowers or is it a scam?

Although it may not be as well-known as Interflora or Florajet, Aquarelle has been selling flowers online for over 20 years.

It is based in France and only recruits professional florists to create its bouquets and arrangements. The company has grown significantly in recent years, now employing over 130 staff.

The Aquarelle Fleurs profile on the official Société.com website

The Aquarelle team is dedicated to customer satisfaction and takes the time to respond to online reviews. They also offer a phone support service, available from Monday to Saturday, as well as options to get in touch with the company via chat, email, WhatsApp, or even by post.

Aquarelle promises its clients quality guarantees:

✅Aquarelle is a trusted French company that has been a well-established player in the online flower selling market for quite some time, working with skilled artisan florists.

My verdict on Interflora's flower subscription

After three months of my Aquarelle subscription, I'm ready to share my initial thoughts.

🔹 Regarding the registration on the site, it was very simple and I could easily find what I was looking for. I didn't use the gift card system, as I wanted a no-commitment subscription to send bouquets to my mum for a few months.

🔹 Regarding the bouquets, the result was really lovely and met my expectations. My mum was thrilled with the surprise and appreciated the little note that came with it. I would have liked to add a small gift to my order, like chocolates or a candle, as I noticed that Aquarelle has its own collection of candles. It's a pity that this isn't possible...

🔹 Of course, I would have preferred to use a florist close to my mother's place, but I really wanted bouquets made with flowers from France, and that just wasn't possible. Aquarelle was therefore the best compromise to meet that request, while ensuring that the bouquet was made by "real" florists.

🔹 Before choosing Aquarelle, I took a look at what else was available. Compared to the competition, Aquarelle Flowers becomes really appealing when ordering or having bouquets delivered regularly or over a long period. The no-commitment offer isn’t available with Interflora, which is quite handy, and I'm thrilled that there is a free bouquet for every 11 bouquets ordered.

✅ My experience with Aquarelle's floral subscription was positive for both me and the recipient of the bouquets! There were no delays, and the arrangements were stunning, although I would have appreciated more options for personalisation.

Frequently Asked Questions about Aquarelle Flowers: I’m answering YOUR questions!

👉 In this final section, I will address the questions you may have regarding Aquarelle Fleurs, the floral subscription offered by this company, or even flower delivery in general. If you can’t find the answer to your question, feel free to ask me in the comments so I can respond right here! 😉

How to activate your Aquarelle gift card?

If you've received an Aquarelle e-gift card for a floral subscription, you'll need a code. To set up your subscription and receive your bouquets, simply go to the Aquarelle website. From the homepage, you can click on the link at the very bottom that says "Activate my subscription".

You can also do this from the "Subscription" section by clicking on "I have received an e-gift card". Just follow the prompts and enter the required information.

👉 The day of the week you choose to receive your first bouquet will automatically be the same for all future deliveries.

How to send flowers to someone?

To send flowers to someone from the Aquarelle website, simply log in or use the app at least 24 hours before the scheduled delivery date. Then, you can choose a floral arrangement from the available options and pay for it online.

You will need some information about the flower recipient:

• His full name,
• His exact address,
• His phone number.

👉 You can also write a short message to accompany your delivery, or even add a photo or video. This service is provided by Aquarelle!

What flowers to give for a birthday?

For a woman's birthday, you could give her a lovely bouquet of seasonal flowers or roses. Red roses are quite romantic, while flowers in pastel shades are more suitable if you want to express your affection.

For a man's birthday, I recommend opting for a green or flowering plant. It's a classic choice that appeals to many!

Source: Instagram (@Aquarelle_fleurs)

💐 To learn more about this topic, check out this comprehensive article from our partner, Auréole Florale, which answers this question in detail.

How to leave a review on the Aquarelle website?

It's quite simple! Just head over to Trustpilot by clicking on this link. After that, all you need to do is click on "Write a review" and you can:

• Give a rating between 1 and 5 stars, with 5 being the highest score,
• Leave a detailed review,
• Provide a title for your review.

👉 The Aquarelle Flowers team regularly reviews the feedback left on this platform and responds to it!

How to get in touch with Aquarelle?

As this is a French company, Aquarelle Fleurs can be reached by phone at a non-premium rate number, 📞 01 85 69 00 00, available from Monday to Friday, 9 am to 6 pm, and Saturday from 10 am to 3 pm.

You can also get in touch with the company:

• Via WhatsApp at 💬 06 44 64 12 11
• Through Chat by visiting the "Contact Us" section at the bottom of the Aquarelle website.

Finally, you can send a letter to the following address:

AQUARELLE.COM
Brasseuse Manufacturing
15 Lucien Frémont Street
Brasseuse 60810

How to Unsubscribe from Aquarelle?

If you've signed up for the no-obligation option with automatic payments, simply head to your account area and pause your subscription.

Otherwise, you'll need to wait for your subscription to end. It doesn't renew automatically.

I hope this article has answered the questions you had about Interflora, particularly regarding their flower subscription service. Feel free to share your experience or provide your feedback on the content of this guide in the comments! 😉