Mon avis sur AQUARELLE, la box d'abonnement de fleurs sur mesure

In the past, to send flowers, it was necessary to visit an Interflora florist in person. Now, things have become much more convenient, and you can do everything online!

A few months ago, for Mother’s Day, I wanted to give my mom a flower subscription. I turned to Aquarelle for this service. I’ll let you discover in detail whether the result was up to my expectations.

What is the Aquarelle Flower Subscription?

👍 I loved it

• The beauty of the bouquets,
• The attractive pricing,
• The option to order without commitment instead of paying everything upfront,
• The eco-friendly approach of Aquarelle (Kraft packaging, flowers from France, …)

❌ What I Liked Less

• No option to choose the flowers or the color of the ordered bouquets,
• Cannot add a small gift to the order,
• The bouquets are not made by a local florist and arrive by mail.

An example of a Watercolor bouquet

How does the Aquarelle flower subscription work?

Since most people enjoy receiving flowers, the Aquarelle flower subscription is a fantastic way to bring a touch of nature and vibrant colors into your home.

With this subscription, the recipient (which could be yourself) will receive a surprise bouquet regularly, delivered to any address of their choice. This can even be at a workplace, to decorate a reception desk or lobby, for example.

What are the possible options for bouquets?

Unlike the bouquet styles available on the website, the subscription bouquets are created without a predetermined design, based on:

• the arrival of French seasonal flowers at the workshop,
• the inspiration and style of the florist.

Aquarelle offers you two different sizes of bouquets:

👉 A 14-inch bouquet typically contains around fifteen small to medium-sized roses or seasonal flowers. For the 16-inch size, it usually features about twenty flowers.

35 cm Diameter Bouquet

What is the subscription frequency?

Aquarelle offers three delivery options:

• Once a month,
• Twice a month,
• Four times a month.

👉 When you subscribe, you need to select the date of your first delivery. The bouquets will be delivered between 8 AM and 2 PM, excluding holidays. If you choose a Saturday, all subsequent deliveries will also be made on that day: you will also have the option to view their schedule from your customer account.

Who Creates the Bouquets?

The bouquets are made by Aquarelle florists, who work in a workshop located in France, in the Oise region. The delivery of the bouquets is then handled:

• by bike if you live in Paris,
• by a traditional carrier if you reside elsewhere.

The Aquarelle florists’ workshops, located in Brasseuse, in a former distillery

What flowers will be included in the Aquarelle bouquets?

In the subscription plans, we feature seasonal flowers sourced from France. This means that during winter, you can expect to receive flowers like tulips, ranunculus, and anemones… and you’ll have to wait until May to enjoy a beautiful bouquet of peonies!

You can’t choose the color of your bouquet, but by choosing Aquarelle, you support the French economy and the fair compensation of French flower producers. Choosing an Aquarelle subscription is also a commitment to the planet by avoiding imported flowers by air and excessive packaging.

Is there a no-commitment offer at Aquarelle?

Absolutely, and this is especially something that sets the brand apart from some of its competitors. For me, this factor was crucial. If you choose the “no commitment” option, the price of the bouquet, which is $39, will be charged automatically for each delivery.

🤑 Aquarelle rewards your loyalty: for every 11 bouquets, you will receive one free bouquet!

Who are Aquarelle’s flower subscriptions for?

The Aquarelle flower box, with its customizable options, is perfect for giving a gift. The no-commitment offer allows you to send a bouquet on a regular basis, while still having the option to stop at any time.

If you’re looking to subscribe to flower arrangements sent regularly over an extended period, Aquarelle is the way to go because their rates are more competitive at this level than those of Interflora, for instance.

Finally, Aquarelle is a perfect floral subscription for those who care about the environment and want to make a responsible purchase. Whether it’s the packaging or the flowers grown in France, the brand emphasizes this aspect and allows you to give flowers or beautify your home while staying true to your values.

What is the price of the Aquarelle flower subscription?

Aquarelle does not list its pricing on a grid on its website. To access the information, you need to use the subscription tool. To help you navigate and compare the offers, I have therefore summarized Aquarelle’s floral subscription prices in two tables.

👉 All of these prices include shipping fees. They remain the same whether you purchase a gift card for a subscription or buy the subscription directly.

🔸 Watercolor Flower Prices – 35-Centimeter Bouquet

🔸 Watercolor Pricing – 40 Centimeter Bouquet

👉 Even if you order 4 bouquets a month for a year, you need to pay in full at the time of your order. Here are my two tips for making installment payments easier:

• Pay with PayPal and take advantage of the 4 interest-free payments service offered by PayPal.
• Subscribe with no commitment to be charged $39 each time a bouquet is shipped.

What Does a Watercolor Flower Bouquet Look Like?

For my part, I was pleased with the bouquets I had sent to my mother through Aquarelle. I was able to see some of them in person and received photos of the others. I appreciated the variety of flower types that were included and the harmonious color combinations created by the florist.

Compared to what you might find at a florist for the same price, I find that the volume of the watercolor bouquets is quite satisfactory. The bouquets are beautifully wrapped and have always arrived in good condition.

On the other hand, I was able to include a little note with my first order, which was attached to the bouquet as a card. It’s really nice!

Discover the Aquarelle Gift Card for Sending Flower Bouquets

Instead of directly signing up for a subscription on someone else’s behalf, Aquarelle gives you the option to give a gift e-card, which allows the recipient of the bouquet to set up their own subscription directly on the Aquarelle website.

Who Should You Gift Aquarelle Flower Bouquets To?

Flowers bring joy to most people! Whether it’s to say thank you, offer congratulations, or celebrate a special moment in life (like a birth, wedding, birthday, or graduation…), a flower subscription can be a wonderful surprise that will delight the recipient and provide enjoyment over time.

How to Give an Aquarelle Gift Card

All you need to do is go to the “subscription” section of the website and choose “e-gift card.” Then, select the duration and frequency of the subscription, enter your message, and proceed to payment. Once that’s done, Aquarelle will send you a code via email that you can give to the gift recipient.

What are the advantages of this system? 💚

• The gift can be given right away and remains a surprise,
• The recipient can choose their own date for the first delivery,
• You don’t need to know the recipient’s contact information to give your gift.

What is the main drawback of this gift card? ❌

This type of subscription does not provide access to the no-commitment offer, which allows you to pay for bouquets as they are sent and to stop whenever you want. The minimum order is one bouquet once a month for three months.

👉 This is the main reason why I chose to sign up directly instead of using a gift card.

Create Your Custom Bouquet with Aquarelle

Aquarelle offers a unique innovation in the world of online flower delivery: you can now create your own custom bouquet by directly selecting from the flowers available in the Workshop.

To do this, simply visit the website and go to the “Create My Bouquet” section. From there, you can choose your flowers just like you would at a traditional florist:

💐 You can have your bouquet arranged by a florist for $4.50, and the delivery fee is $6.90.

Discover the Aquarelle services that set us apart from the competition!

By ordering directly from the Aquarelle.com website, you enjoy numerous benefits, included in the base price of your bouquet:

➡️ You can receive a photograph of the “real” bouquet created by the skilled florists at Aquarelle, which will be sent to its recipient.

How the watercolor flower proof photo works

➡️ You have the option to write a short message 💬 that will be included with the bouquet. You can even add a photo 🖼️, which will be printed for free by Aquarelle. Additionally, you can include a video 🎬 (up to 30 MB) through the Livstick platform: this allows you to accompany your bouquet with a personal message, as if you were right there with the person receiving it!

👉 Aside from the brief message, these options are not available for the subscription.

What do customers think? Discover their reviews on Aquarelle!

When ordering online, it’s helpful to read reviews from other buyers to get a sense of the reputation of the service you’re using. To assist you, I have personally looked into what people are saying about Aquarelle, and I’ll summarize it in the following lines.

On the Trustpilot Platform

On the homepage of its website, Aquarelle highlights the verified review service Trustpilot. This is an independent site where you can find both positive reviews and critical feedback. The Trustpilot rating is generally a good indicator: Aquarelle has a rating of 3.8 out of 5, meaning “good” according to the site’s scale, based on feedback from over 30,000 people, which represents a solid sample.

💚 What Customers Loved

• The quality of the bouquets, for the most part,
• Their beauty,
• Receiving a photo of the bouquet at the time of shipping,
• The fact that the creations match the chosen product,
• Punctual delivery,
• The reliability of customer service.

Positive review from an Aquarelle customer posted on Trustpilot

❌ They didn’t enjoy it as much

• The freshness of the flowers, for some (a new bouquet graciously sent by customer service),
• The price can sometimes be a bit high.

Mixed customer review on Aquarelle, posted on Trustpilot

About the Igraal Site

You can also find reviews of Aquarelle on the cashback site Igraal. The company received a rating of 4.5 out of 5, similar to its competitor Interflora, with just under 400 reviews. Overall, customers are satisfied with the delivery and the quality of the bouquet they received.

🤑 The Igraal cashback works with Aquarelle too, offering a $3 credit to your account when you sign up.

On Google

On its website, Aquarelle also provides a link to its Google reviews. The Google rating is 4.4 out of 5, based on nearly 13,000 reviews. Customers mention that they are satisfied with the customer service and the bouquets crafted, particularly appreciating their originality. There is a significant number of 5-star reviews!

Google Review of Aquarelle

Aquarelle on Social Media

You can find Aquarelle on:

• Instagram, to discover the latest updates from the brand (currently featuring bouquets inspired by paintings from the Louvre!),
• Facebook, just like over 80,000 people who are also following us,
• Twitter, for quick responses to all your questions.

👉 Aquarelle also has a YouTube channel where you can find company updates as well as creative floral design tutorials:

A tutorial on how to create a colorful flower bouquet

Can We Trust Aquarelle Flowers, or Is It a Scam?

Although it may not be as well-known as Interflora or Florajet, Aquarelle has been selling flowers online for over 20 years.

It is based in France and only hires professional florists to create its bouquets and arrangements. The company has seen significant growth in recent years, as it now employs more than 130 people.

The profile of Aquarelle Flowers on the official Société.com website

The Aquarelle team is committed to customer satisfaction and takes the time to respond to online reviews. They also offer a phone customer service that is available from Monday to Saturday, as well as the option to reach the company via chat, email, WhatsApp, or even by mail.

Aquarelle promises its customers quality guarantees:

✅ Aquarelle is a reputable French company that has long been a part of the online flower sales landscape, relying on genuine artisan florists.

My Verdict on Interflora’s Flower Subscription

After three months of my Aquarelle subscription, I’m ready to share my initial review.

🔹 Regarding the registration on the site, it was very simple, and I was able to easily find what I was looking for. I didn’t use the gift card system because I wanted to get a subscription with no commitment to send flowers to my mom for a few months.

🔹 Regarding the bouquets, the result was really great and met my expectations. My mom was thrilled with the surprise and loved the little note that came with it. I wish I could have added a small gift to my order, like chocolates or a candle, because I saw that Aquarelle has its own collection of candles. It’s a shame that’s not an option…

🔹 Of course, I would have preferred to hire a florist near my mother’s place, but I really wanted bouquets made with flowers from France, and that wasn’t feasible. Aquarelle was the best compromise to meet that request while ensuring the bouquet was made by “real” florists.

🔹 Before choosing Aquarelle, I took some time to look at other options. Compared to the competition, Aquarelle Flowers becomes really appealing when you order or have bouquets delivered regularly or over an extended period. The no-obligation offer is also not available with Interflora: this is very convenient, and I am pleased that they provide one free bouquet for every 11 bouquets ordered.

✅ My floral subscription experience with Aquarelle was positive for both me and the bouquet recipient! There were no delays, and the arrangements were beautiful, although I might have appreciated more customization options.

FAQs about Watercolor Flowers: I Answer YOUR Questions!

👉 In this final section, I will address the questions you may have about Aquarelle Flowers, the flower subscription offered by this company, or even flower delivery in general. If you don’t find the answer to your question, feel free to ask me in the comments so I can respond right here! 😉

How to Activate Your Aquarelle Gift Card?

If you have received an Aquarelle e-gift card for a floral subscription, you will need a code. To set up your subscription and start receiving your bouquets, just visit the Aquarelle website. From the homepage, you can click on the link at the very bottom that says “Activate my subscription“.

You can also do this from the “Subscription” section by clicking on “I received an e-gift card“. Just follow the prompts and enter the required information.

👉 The day of the week you choose to receive your first bouquet will automatically be set as the same for all future deliveries.

How to Send Flowers to Someone?

To send flowers to someone through the Aquarelle website, simply log in or use the app at least 24 hours before the scheduled delivery date. Then, you can choose a floral arrangement from the available options and pay for it online.

You will need some information about the flower recipient:

• His full name,
• His exact address,
• His phone number.

👉 You can also write a short message to accompany your shipment, or even add a photo or video. This service is provided by Aquarelle!

What Flowers to Give for a Birthday?

For a woman’s birthday, you can give her a lovely bouquet of seasonal flowers or roses. Red roses are quite romantic, while pastel-colored flowers are more suitable if you want to express your affection.

For a man’s birthday, I recommend choosing a green or flowering plant. It’s a classic gift that many people appreciate!

Source: Instagram (@Aquarelle_fleurs)

💐 To learn more about this topic, check out this comprehensive article from our partner, Auréole Florale, which answers this question in detail.

How to Leave a Review on the Aquarelle Website?

It’s pretty simple! Just head over to Trustpilot by clicking on this link. Then, all you need to do is click on “Write a review,” and you’ll be able to:

• Rate between 1 and 5 stars, with 5 being the highest score,
• Leave a detailed review,
• Give it a title.

👉 The Aquarelle Flowers team regularly reviews the feedback left on this platform and responds to it!

How to Contact Aquarelle?

Since this is a French company, Aquarelle Fleurs can be reached by phone at a toll-free number, 📞 01 85 69 00 00, available Monday through Friday from 9 AM to 6 PM and Saturday from 10 AM to 3 PM.

You can also contact the company:

• Via WhatsApp at 💬 06 44 64 12 11
• Through Chat by visiting the “Contact Us” section at the bottom of the Aquarelle homepage.

Finally, you can send a letter to the following address:

AQUARELLE.COM
Brasseuse Manufacturing
15 Lucien Frémont Street
60 810 Brasseuse

How to Unsubscribe from Aquarelle?

If you have signed up for the no-commitment option with automatic billing, just log into your account and pause your subscription.

Otherwise, you’ll need to wait for your subscription to end. It does not renew automatically.

I hope this article has answered the questions you had about Interflora, especially regarding its flower subscription service. Feel free to share your experience or leave your feedback on the content of this guide in the comments! 😉