No matter the occasion, receiving flowers is always a treat. They bring colour and joy into our homes. In recent years, Interflora, the flower delivery service, has introduced a flower subscription that allows you to receive a bouquet of flowers at home either every month or every week.
As a bed and breakfast owner and someone interested in this service, I decided to give it a try myself by subscribing directly to Interflora's flower box. I'll let you discover what I thought of it.
The Interflora Flower Box in a Nutshell
INTERFLORA FLOWER SUBSCRIPTION | |
Contents | 1 standard / large / extra-large bouquet of flowers |
Price | €33 per bouquet |
Delivery Fee | Included |
Commitment | Minimum 1 month |
Duration | 3 / 6 / 12 months |
Frequency | Once a month / every 15 days / weekly |
👍 I absolutely loved it
- The quality of the flowers overall,
- The lifespan of the bouquet,
- The option to add a vase to the initial order to display your bouquet,
- A fully inclusive offer: delivery charges are clearly stated upfront!,
- The ease of ordering on the website.
❌ What I Liked Less
- No option to choose the bouquet, not even the colours,
- The price is quite high,
- No option for instalment payments.
How Does the Interflora Flower Subscription Work?
With this service from Interflora, you can have a bouquet of flowers delivered straight to your door or send it as a gift to someone else, as often as you like, for a duration of one month to a year.
From the Interflora website, all you need to do is head to the "subscriptions" section to explore the options available to you. The bouquet is chosen by the florist: this means that the delivering florist will create a bouquet based on the seasonal flowers and those they have in stock.
Who creates the bouquet?
The bouquet is created by a local florist, who also handles the delivery. This professional works in partnership with Interflora, which manages the orders. They adhere to Interflora's quality standards and, where possible, use seasonal flowers.
What flowers will be used for the bouquets?
In subscription plans, it's not possible to specify a particular colour or variety of flowers: it’s truly a surprise! However, you can rest assured that Interflora guarantees its customers fresh plants and expertly crafted bouquets.
Examples of seasonal bouquets offered by Interflora
Source: Interflora Website
What is the average size of an Interflora subscription bouquet?
Bouquets are available in three sizes, which you can choose when you subscribe:
- Normal,
- Large,
- Very large.
How often will the bouquets be delivered?
There are several options available to you:
- Every week, for one month, 3 months, 6 months, or a year,
- Every two weeks, for one month, 3 months, 6 months, or a year,
- Every month for 3 months, 6 months, or a year.
👉 When you sign up, you can request that the first bouquet is delivered on the same day or on a date that suits you best. This could even be a Sunday!
✅ The Interflora flower subscription allows you or someone of your choosing to receive a surprise bouquet of flowers on a regular basis for a specified period.
Interflora Creations
Source: Interflora Website
Who are Interflora's flower subscriptions for?
The Interflora flower box is perfect for:
🔸 A person who wishes to receive flowers regularly at home, to brighten up their living space, treat themselves, or bring a touch of positivity into their life,
🔸 A professional looking to enhance their business, for instance, to decorate a reception area or a lounge where clients are welcomed...
🔸 Gift someone who loves flowers for Christmas, their birthday, their wedding, or even just because...
How much does the Interflora flower box cost?
The prices set by Interflora decrease based on the total number of bouquets delivered throughout the subscription duration. To get the best price, which is about €33 per bouquet, you would need to choose a weekly subscription for a year, but this comes at a cost of €1739.
In absolute terms, the cheapest option is to choose a bouquet every fortnight for a month: that makes the bouquet cost €34.50, for a total of €69.
👉 Of course, the delivery charges are included in the overall price.
In summary, here are the prices offered by Interflora for its floral subscription service:
🔸 Interflora Prices - Standard Size Bouquet
1 month | 3 months | 6 months | 1 year | |
Every month | Not available | €109 | €199 | €409 |
Every 15 days | €69 | €209 | €409 | €809 |
Every week | €139 | €409 | €859 | €1739 |
🔸 Interflora Prices - Large Bouquet
1 month | 3 months | 6 months | 1 year | |
Every month | Unavailable | €154 | €289 | €589 |
Every 15 days | €99 | €299 | €589 | €1169 |
Every week | €199 | €589 | €1249 | €2519 |
🔸 Interflora Price - Very Large Bouquet
1 month | 3 months | 6 months | 1 year | |
Every month | Unavailable | €184 | €349 | €709 |
Every 15 days | €119 | €359 | €709 | €1409 |
Every week | €239 | €709 | €1509 | €3039 |
🤑 Among these prices, some are more appealing as they offer a discount:
- A regular bouquet each month for 6 months at €199 instead of €209,
- A large bouquet each month for 6 months at €289 instead of €299,
- An extra-large bouquet each month for 6 months at €349 instead of €359.
👉 Payment is made when you place your order. Interflora doesn't seem to offer payment in instalments. Personally, I paid via PayPal and used their interest-free payment plan over 4 instalments, as the subscription can be quite a sum.
What Does a Flower Subscription Bouquet Look Like?
The bouquets from Interflora's subscriptions are vibrant and, whenever possible, made with seasonal flowers. This creates a very rustic feel that changes throughout the year as nature transforms.
💐 If you’d like to learn more about the seasonality of flowers, I recommend checking out this blog post, where you’ll find plenty of valuable information! 😉
Source : Instagram (@interflorapt, @florissalgard, @fiori_di_campo)
The size of your bouquet depends on the option you choose. For a standard bouquet, expect it to be about 30 centimetres in diameter with around fifteen flower stems, along with some foliage. However, this will vary depending on the pricing of the florist and the geographical area where they are located: a bouquet tends to be more expensive in the south-west of France than in the north-east, as the large floral markets are based in Holland.
🎁 The bouquet will be wrapped using the technique chosen by the florist, featuring lovely paper. Typically, the stems won’t be in water: the delivery person will check to ensure you’re at home before delivering the bouquet, so that it doesn’t get damaged.
💬 When you place your order, you have the option to include a short message that will be delivered with the first bouquet if it's a gift. This message will be written on a small card attached to the packaging.
How to Gift an Interflora Flower Box Subscription?
Receiving a bouquet of flowers at regular intervals to brighten up your home is a lovely surprise that many people would dream of. With Interflora's subscription service, this is possible, and I'll explain how. 😉
➡️ Who should you gift a Flower subscription to?
You can gift a floral box to someone you love, for a special occasion or simply to show your appreciation. It’s a lovely present that is usually very well-received.
The recipient of the subscription can, for instance, be:
- Your granny, who lives alone or in a nursing home,
- Your mum, to treat her for her special day, birthday, or any other occasion,
- Your partner, to remind her every month or week how much she means to you,
- A friend, to show her your affection,
- Your daughter, to brighten up her days!
- A new mum, to celebrate her joyful occasion with her.
👨 Can you give flowers to a man? Nowadays, it's becoming increasingly common to give a gift that was once seen as "feminine" to a man. In fact, men also love flowers! However, if he tends to be a bit "old school", it might be wise to steer clear of this gesture, just in case it makes him uncomfortable.
👉 If you're interested in this question, I've found this comprehensive guide for you on the topic.
Source: Interflora Site
What information do you need to send flowers?
Because the flowers will be delivered straight to the recipient's home or workplace, the Interflora website will ask you for some information that will help ensure a smooth subscription process:
- Recipient's First Name and Surname,
- Exact Address,
- Phone Number, preferably mobile,
- Delivery Date,
- A short message to include with the first delivery.
👉 If you don't have this information, Interflora offers the Iflora delivery option, which allows you to send an email or text message to the recipient to get their details. However, this option is only available when you order a single bouquet and not a subscription. 😌
Include a small gift with your first delivery to make it special
When you sign up for the flower subscription, you have the option to add a gift that will be delivered with your first order. This could be a small teddy bear, a bottle of champagne, or some chocolates...
💡 You can add a simple vase for just €5.90. This will be very handy if you or the person receiving the bouquets doesn't already have one!
Another option: create your customised subscription with Interflora +
The flower subscription offered by Interflora is a very convenient all-in-one solution for having flowers delivered regularly. However, you also have the option to subscribe to Interflora + for €24.90. This one-year subscription allows you to enjoy unlimited and free Interflora services and deliveries.
With Interflora+, you can send bouquets as often as you like, only paying the price of the flowers shown on the website. This is quite handy, especially if you're not looking for a regular subscription or if you want to send flowers regularly to multiple recipients.

👉 You can subscribe to Interflora+ when placing your order by ticking the relevant box directly in your basket. Your account will then be subscribed for a year from the date of purchase! 😉
What do those who've tried it think? Discover customer reviews on the Interflora subscription!
Reviews from other customers are typically a good indicator of whether what you’re about to order is worthwhile. To help you determine if Interflora meets your expectations, I’ve gathered and summarised the feedback available online regarding this brand.
On the Trustpilot Platform
Trustpilot is a service that provides verified reviews, which means that customers who have left a review really did place an order with Interflora. Moreover, the brand's customer service team regularly engages with customers to help resolve any issues. Interflora has a rating of 4.3 out of 5, based on nearly 40,000 reviews, which is a substantial sample size. This inspires confidence in the company!
💚 Customers Loved
- The quality and visual appeal of the delivered bouquet,
- The speed of delivery (on the same day!),
- The adherence to their request,
- The efficiency of customer service in case of any delivery issues.
Example of a positive review left on Trustpilot by an Interflora customer
❌ They liked it less
- The fact that the delivery costs are added once you're in the basket (unlike subscriptions which include everything),
- You can't add multiple purchases to a single basket,
- No photo sent by the delivery person to the sender,
- For some: bouquet was too small and didn't match the request.
An example of a mixed review from an Interflora customer on Trustpilot
About the Igraal Site
Igraal is a cashback service that also allows customers to leave reviews. Interflora has received 4.5 out of 5 based on nearly 2000 ratings, which aligns with its Trustpilot score. Igraal customers also praise the convenience and clarity of Interflora's website, as well as the quality of the bouquets.
🤑 Igraal is offering you an interesting cashback deal with Interflora: get €3 when you sign up and up to €3 back on your order.
On the site avis-clients.fr
Compared to the previous two, this platform stands out as an exception with a lower rating: 3.8 out of 10, based on 324 reviews.
As there are far fewer reviews than on the other two, the sample isn't as representative. However, it seems that customers who have had a negative experience with Interflora, particularly regarding delivery, tend to gather here. The brand does not respond to its customers on this platform.
Interflora on Social Media
You can follow Interflora on:
- Instagram, like over 100,000 others,
- Facebook, to keep you updated on the latest news,
- Twitter, to connect with customer service, which is very responsive on this platform,
👉 Follow customer reviews and updates from Interflora with the #interflora! 😉
Posts from Interflora's Instagram account
Can we trust Interflora or is it a scam?
Interflora is a well-known company, recognized by many people; it is even a reference in the world of flowers, as this service has been around since 1908! The Interflora network spans the globe, with nearly 45,000 partner florists located in 145 countries.
Its reputation makes it a reliable choice, but the company is sometimes criticised for the high fees it charges on the total price of the bouquet. This article from the magazine 60 million consumers will provide you with more information on this topic.
The brand offers its customers a phone support service, available during extended hours, but at a premium rate. It's also possible to reach a representative via email, chat, or through social media, where the community managers are known for being very responsive.
Additionally, she takes the time to respond to customer reviews left on Trustpilot, and attempts to find a solution for those who report an issue.
On the Interflora website, it is evident that the brand offers guarantees to its customers:
✅Interflora is a trusted brand that, despite facing competition in the flower delivery sector, remains a leader in the industry.
My verdict on the Interflora flower subscription
The subscription I signed up for with Interflora lasted for one month, with flowers delivered each week, to decorate my guest rooms. Overall, I am happy with the service: I appreciated being able to specify the delivery date, ensuring I was available to receive the bouquet. The bouquets, crafted by a florist from the nearby town, are very lovely, with a rustic style and quite generous in size. They are fresh, and the flowers are arranged with great care.
However, I find the price a bit steep, especially since you can't pause the subscription or pay in instalments. In the future, when it comes to bed and breakfasts, I think I might prefer to contact the local florist directly. I was also considering maybe getting an Interflora+ subscription to receive free delivery all year round and only order when I actually need it.
However, I'm keeping the idea of a floral subscription in mind to give a lovely gift to my mum who lives far away, to a friend who's getting married, or even to someone who's recovering from an illness. I believe flowers are a wonderful surprise: receiving my bouquet always brightens my day!
Source: Instagram (@fritzblommor, @qualityflowersfalun)
✅ I highly recommend the Interflora flower subscription to anyone looking to treat themselves or someone special to a lovely gift. The price might be a bit steep, but the joy of receiving flowers is unmatched!
FAQs about the Interflora Flower Box: I'm answering YOUR questions!
👉 Signing up for an online subscription can sometimes raise questions. To help you find the information you need, I'll address your queries in the following lines. However, if you still can't find the answer to your question, feel free to leave a comment so I can take note of it! 😉
Is flower delivery free with Interflora?
Essentially, flower delivery incurs a charge at Interflora. This is actually a significant part of the overall price. However, you have two options to lower this cost:
- Sign up for a full subscription, as described in this article, if you would like to have flowers delivered regularly to the same address.
- Sign up for the Interflora+ premium subscription, which, for €24.90, provides you with Interflora's services and delivery for a full year.
👉 You can sign up for both of these directly on the Interflora website.
How to Get an Interflora Discount Code?
Interflora regularly offers discount codes, especially through its newsletter. You can sign up using the bar at the bottom of the homepage. What's more, as soon as you register, you'll receive a €5 voucher by email, in the form of a promo code.
At the moment, the HELLO15 code gives you a €15 discount across the entire site.
You can also take advantage of some great cashback offers through the Igraal platform, with €3 credited to your account upon registration and up to €3 refunded on all your orders.
Which flowers to send with Interflora?
Interflora offers a wide range of plant gift ideas, including:
- Flower bouquets,
- Plants,
- Floral arrangements...
How to get in touch with Interflora?
Interflora can be contacted at:
- By phone at 📞 0825 20 20 20 (call charges + €0.20/minute) from Monday to Saturday between 8am and 7pm,
- Through this contact form,
- On social media, especially on Twitter!
What happens if I'm not happy with the bouquet delivered by Interflora?
Interflora offers a satisfaction guarantee to its customers. If the bouquet you receive isn't to your liking, you can call Interflora within 48 hours at 📞0825 20 20 20 (call charges + €0.20/minute) or send a message with a photo using the contact form on their website.
The "Satisfaction or Replacement" guarantee will apply if your bouquet is not in line with what you ordered or if it has wilted.
How to Unsubscribe from Interflora?
As Interflora's floral subscription is paid for in one go, it isn't possible to unsubscribe. The same applies to the Interflora+ premium service. These offers do not automatically renew: once the twelve months for Interflora+ are up, or all bouquets have been delivered for the floral subscription, the offer ends and you won't receive any more bouquets.
I hope this article has answered the questions you had about Interflora, especially regarding their flower subscription service. Feel free to share your experience or give your thoughts on the content of this guide in the comments! 😉