My Review of Ultra Premium Direct: Finally, Quality for Your Pets!

Do you have a cat or a dog and want to give them the best? That’s completely understandable, as they’re an integral part of your family. Unfortunately, the food you find at supermarkets is often of mediocre quality, which can, over time, negatively impact your pet's health.

As a pet owner with both a cat and a dog, I've had the opportunity to test some kibble made right near my home: it's from the brand Ultra Premium Direct, and I'll be sharing my thoughts in the following paragraphs.

Ultra Premium Direct in 1 Minute!

Source: ultrapremiumdirect.com

👍 I loved it

• Tasty and high-quality kibbles,
• Easy and quick to order,
• Very honest value for money,
• Responsive customer service,
• Quality packaging and fast delivery.

❌ What I Liked Less

• Not being able to choose the delivery time during the day (morning or afternoon),
• The benefits offered by the subscription could have been a bit more substantial, or there could be no commitment required.

Source: ultrapremiumdirect.com

What is Ultra Premium Direct?

This is a French brand that sells and delivers high-quality kibble, wet food, and treats for dogs and cats directly to your home. This company, which manufactures its products in France, focuses on quality and affordability.

What does Ultra Premium Direct offer?

Ultra Premium Direct is both a physical store located in Agen and an e-commerce site that delivers across Canada. The brand sells pet food that it designs and manufactures itself.

Ultra Premium Dog Food 🐕

You can choose between puppy food or adult dog food. There are three types of packaging available:

• Kibble,
• Pâté,
• Treats.

👉 Treats should not be the only source of food for your pet: they are meant as an occasional reward to bring them joy or to encourage good behaviour.

Source: ultrapremiumdirect.com

Ultra Premium Direct also takes into account your pet's specific needs to provide them with a balanced diet that is tailored to their lifestyle. You'll find a variety of kibble options available:

• For puppies or dogs of all sizes - large, medium, and small,
• For sensitive dogs (digestively),
• For spayed or neutered adult dogs,
• For light adult dogs,
• For active adult dogs,
• For hypoallergenic adult dogs,
• For senior adult dogs,
• With specific flavour options available:
• Salmon and rice,
• Chicken,
• Lamb and trout,
• Lamb and rice.

Source: ultrapremiumdirect.com

Ultra Premium Direct for Cats 🐈

For cats, Ultra Premium Direct offers not only kibble, wet food, and treats but also litter and high-quality products to care for your furry friend.

When it comes to diet, just like with dogs, there are foods specifically designed to suit their lifestyle and characteristics:

• Kittens,
• Adult sterilized cats,
• Cat with normal activity level,
• Active cat,
• Hairball control,
• Light - Chicken and rice,
• Delicate.

Source: ultrapremiumdirect.com

We also offer meal combinations featuring kibble and wet food for those who prefer to mix it up.

Regarding litter and care products, you can also find them on the Ultra Premium Direct website:

• Some nutritional supplements: Salmon oil, organic spirulina, digestion supplements, joint supplements...
• Healthy plant-based litter,
• Toys,
• A balm for their nose and paw pads,
• A cozy blanket...

Source: ultrapremiumdirect.com

How to discover these products?

You can order these products directly from the Ultra Premium Direct website. In this case, you enjoy factory prices, up to 40% cheaper than what you'd find in pet stores for the same quality. Additionally, delivery is fast: once your order is confirmed, you will receive your packages within 24 to 48 hours.

👉 If you order regularly, Ultra Premium Direct offers a free subscription plan, allowing you to enjoy a 10% discount on all products. It’s a great reward for your loyalty!

Source: ultrapremiumdirect.com

If you live near Agen, in Lot-et-Garonne, you can also visit the factory store at the following address:

Can we sample the food before ordering?

If you already shop at Ultra Premium Direct, you can add up to two samples to your order. These samples are priced at a flat rate of $1 and will help you determine if these new foods are suitable for your dog or cat.

Source: ultrapremiumdirect.com

The samples can be found in the section of the same name, which you can locate in the main menu of the Ultra Premium Direct website.

Where are Ultra Premium Direct Kibble Made?

One of the major advantages of Ultra Premium Direct is that all the food products sold on the site are made in France, in a factory located in Lot-et-Garonne. This factory adheres to strict standards regarding safety and hygiene, and is approved by the government.

Curious about how kibble is made? Watch the video!

The raw ingredients used to make kibble and canned food are processed in European factories, then inspected before the Agen factory creates the final product from these materials.

👉 The wet food is also made in Brittany and Normandy.

Of course, since this is a French brand, the customer service is in French and is also based in the factory in Lot-et-Garonne. When you reach out to Ultra Premium Direct, you can be confident that you are speaking with a specialist located in France, not a subcontractor.

What do veterinarians think of Ultra Premium Direct?

Ultra Premium Direct foods are made with the help of veterinary nutritionists. They are formulated to meet the true needs of your pet, which is a carnivore. You will find grain-free formulas or those with very little grain, that are digestible and balanced.

👉 Ultra Premium Direct products adhere to the nutritional guidelines recommended by most veterinarians. Their kibble, wet food, and treats are free from preservatives, artificial flavours, and colourants.

Each ingredient is verified and tested by the partner veterinarians at Ultra Premium Direct. The goal is for as many of them as possible to be of natural origin.

Source: ultrapremiumdirect.com

What commitments does Ultra Premium Direct have for animals?

Animal welfare is a fundamental aspect of Ultra Premium Direct's ethics. For the founders, it's not just about selling products; they also aim to use their brand's image to bring about change.

In 2022, Ultra Premium Direct joined the 1% for Animals initiative. This means that 1% of the total sales revenue from certified products (puppies and kittens) is donated to organizations that protect animals.

Discover the actions taken through the 1% for Animals initiative

Created by the YouCare association, this label aims to preserve global biodiversity. Thanks to the funds raised, numerous initiatives in support of animals are being carried out:

• Rehoming abused animals,
• Supporting shelters,
• Protecting threatened species,
• Rescuing wild or farmed animals in danger...

What are the prices of Ultra Premium Direct?

Since this is a premium food, the prices are not the same as those found in supermarkets for low-cost kibble. However, I find the prices offered by Ultra Premium Direct to be quite competitive. Let's take a closer look at what budget to expect.

How much do Ultra Premium Direct kibble cost? 💰

Here is a summary table of the prices offered by Ultra Premium Direct for their kibble.

🐈 For a 5-kilogram neutered cat, it typically costs around $15 CAD per month.

🐕 For a 10-kilogram dog, you can expect to spend around $27 per month.

🐩 For a 25-kilogram dog, the monthly cost of Ultra Premium Direct dog food is $48.

🐕‍🦺 Finally, for a large dog weighing 40 kilograms, the cost will be approximately $70 per month.

What is the price of other foods? 💰

Dog and cat food can be used on its own or alternated with kibble.

For dogs, the average price is about $6 per kilogram without a subscription, which is reduced to $5.50 with a subscription.

Source: ultrapremiumdirect.com

Cat food is a bit pricier, with an average cost of $10.75 CAD per kilogram, which drops to around $9.75 CAD with a subscription.

For a 150-gram bag of treats, you can expect to pay around $5 for dogs.

Cat treats should be given in much smaller quantities and cost the same price, but for only 30 grams.

What are the delivery fees for Ultra Premium Direct? 🚚

At Ultra Premium Direct, shipping costs are free on orders over $59. Otherwise, rates range from $2.90 for delivery to a pickup point to $9.90 for express delivery within 24 hours.

Here is a breakdown of the rates charged by carrier:

Source: ultrapremiumdirect.com

👉 If you want to have an order of over $59 delivered within 24 hours using Chronopost, it will cost $6.90.

How to Get a Discount at Ultra Premium Direct Through Referrals? 🙋‍♀️

Ultra Premium Direct offers a truly exciting referral program. In fact, you can earn $5 for each friend you refer, and your friend will receive $15. When you sign up, feel free to look for a referrer on this site if you don't know anyone already signed up with Ultra Premium Direct.

To sponsor a loved one, simply visit the website and then scroll to the bottom of the homepage. Next, click on "Our Services", then select "Sponsorship". You will then be directed to a page that will guide you through the sponsorship process. Don't hesitate; it's quick and easy!

Source: ultrapremiumdirect.com

How Does the Ultra Premium Direct Subscription Work?

To reward you for your loyalty and make your life easier, Ultra Premium Direct offers a free subscription that allows you to enjoy 10% off your order by receiving your kibble on a regular schedule. You can choose this frequency during your subscription sign-up, based on your pet's actual needs.

Source: ultrapremiumdirect.com

Why Choose an Ultra Premium Direct Subscription?

The Ultra Premium Direct subscription is truly convenient. Each product has its own separate subscription, which you can cancel at any time. This means that if you want to stop receiving treats while continuing to have kibble delivered to your home, you can do so without any issues.

This system also helps to eliminate the mental burden of buying pet food. It works automatically, and you receive the food that meets your pet's needs right at your doorstep.

Ultimately, the main benefit for you is that this subscription allows you to save money effortlessly. A 10% discount means saving $10 for every $100 spent. That’s not to be overlooked!

Source: ultrapremiumdirect.com

🤑 With the subscription, if you spend around $30 on dry food each month, you save $36 a year, which is more than a month free!

Is there a commitment with Ultra Premium Direct?

If you subscribe to a product, there is a commitment to two deliveries. This includes the delivery made at the time of subscription and another one afterward. It quickly pays for itself!

What are the different delivery frequencies available?

Here are the different options that Ultra Premium Direct offers for delivery:

• 1 month,
• 6 weeks,
• 7 weeks,
• 2 months,
• 10 weeks,
• 11 weeks,
• 3 months,
• 4 months,
• 5 months.

How to Choose Your Delivery Frequency?

The easiest way is to use the tool provided by Ultra Premium Direct for each product when you select the subscription option:

Source: ultrapremiumdirect.com

Based on your dog's weight, this simple little program will calculate their kibble consumption and therefore suggest a delivery frequency that will help you avoid running out! From personal experience, it's really reliable. 😊

Can I change the delivery frequency later?

Of course! If you notice that you have a lot of kibble left or, on the other hand, that you'll run out too soon, simply log into your personal account to easily adjust your delivery settings. However, there is one condition: to ensure that the change is processed, you need to make it at least three days before your order is shipped. Worried about forgetting this date? Don't worry, Ultra Premium Direct sends out an email a week before your package is sent.

👉 If you'd rather see this directly with an advisor, you can simply call Ultra Premium Direct at 📞 05.64.25.03.08 (local call rates apply) from Monday to Friday, 9 AM to 6 PM.

Is there an Ultra Premium Direct gift card? 🎁

No, it doesn’t seem that there’s currently an option to purchase an Ultra Premium Direct gift card. However, I encourage you to check the website yourself, as this information is accurate at the time I am writing this review. 😉

What are the reviews of Ultra Premium Direct customers?

To give you an overview of what people are saying about this brand, without having to spend time comparing reviews yourself, I've put together a brief summary. Check it out in the following lines!

About the Verified Reviews Platform

Ultra Premium Direct uses the French platform Avis Vérifiés to reach out to its customers and request their feedback. As a result, there are numerous reviews available: nearly 16,000 in the past twelve months!

Source: avisverifies.com/customer-reviews/ultrapremiumdirect.com

It's also worth noting that the average rating of these reviews is 9.4 out of 10, which is truly outstanding. There are 94.3% of reviews that are very positive, which means more than 9 out of 10 people are genuinely satisfied.

Let's explore the reasons behind this success together.

💚 Ultra Premium Direct customers loved:

• The quality of the kibble,
• The effectiveness and friendliness of the customer service,
• The discounts offered,
• The ease of use of the website,
• The packaging of the kibble, featuring a zip closure that helps protect and preserve freshness,
• The speed of delivery in most cases.

Positive review from an Ultra Premium Direct customer left on the Verified Reviews platform

❌ They liked it less

• Having to call to change your subscription,
• Some (rare) instances of delivery delays,
• Recent increases in pricing.

Mixed customer reviews on the prices of Ultra Premium Direct - Posted on Verified Reviews

On Google

You can also find Ultra Premium Direct on its Google page, boasting a commendable average rating of 4.3 out of 5.

Source: google.com

Customers are also pleased with the quality of the products and the friendliness of the customer service. Since this is the Google Maps review page, you can also find reviews about the factory outlet, which is highly rated and easily accessible.

Source: google.com

Ultra Premium Direct on Social Media

You can also follow the brand on social media using the links below:

• Instagram,
• Facebook,
• TikTok,
• Twitter.

👉 Share your Ultra Premium Direct experience with the customer community or check out their reviews by following #ultrapremiumdirect!

I also recommend checking out the brand's YouTube channel, which offers interesting content about the brand's news, its commitments to animal welfare, and collaborations with YouTubers.

A surprise for Christmas at the SPCA of 47

Is Ultra Premium Direct a Reliable Company?

Ultra Premium Direct is a brand developed by the French company Natura Plus Ultra Pet Food, which is located in Estillac, near Agen. The company has been offering direct sales from the factory online since 2013 and achieved a revenue of over 35 million euros in 2021.

Source: Société.com

Ultra Premium Direct offers top-notch support for its customers, featuring a phone customer service team available all week to provide advice, answer your questions, and assist you with managing your orders and subscriptions.

Source: Ultrapremiumdirect.com

The brand does not publicly respond to reviews left on the verified review platform, but they will assist you if you contact them through customer service.

✅ Ultra Premium Direct is a reputable and fully compliant company based in France. Feel free to place your order; if any issues arise, customer service will be available to assist you.

My Verdict on Ultra Premium Direct ⭐⭐⭐⭐

As I write this review, I am on my third order with Ultra Premium Direct. I subscribed to receive dried food for my dog and wet and dry food for my cat. The packages arrive every two months for my dog and every three months for my cat.

Source: Facebook (@ultrapremiumdirect)

Is it easy to order from Ultra Premium Direct?

When I discovered Ultra Premium Direct, I immediately found the site very straightforward compared to other pet food e-commerce websites available online (like Zooplus, Wanimo, etc.). There are plenty of options, but it's easy to find the food you need thanks to the menu.

When it comes to prices, they are certainly higher than what you would find in a supermarket, but the quality is much better!

What is my opinion on Ultra Premium Direct dog food?

Dog kibble is very well packaged and appears to be of high quality. Visually, it is not greasy. Additionally, it doesn't have a strong odour. My dog finds it very appealing and has no particular issues with it. He has a beautiful coat and hasn’t vomited since he started eating it.

Source: Instagram (@ultrapremiumdirect)

What is my opinion on Ultra Premium Direct cat food?

The dry and wet cat food seems just as high-quality as the food I buy for my dog. They are specifically designed for sterilized cats, which helps prevent my cat from gaining weight. The option of 7 kg sterilized + 72 cans for $90 works well for me and lasts about 3 months. I'm very happy with it!

What Did I Think of the Delivery?

Delivery is a true advantage of Ultra Premium Direct: it is fast and efficient! Once the order is placed, the kibble always arrives within 24 to 48 hours.

Is the Ultra Premium Direct subscription worth it?

Since this is a free subscription that offers a 10% discount, I think it's a great deal! However, I would have preferred if there was no commitment to two orders, as I'm not sure if it can be transferred from one product to another if the food doesn't suit my needs. Personally, I did a test without subscribing the first time before committing. Ever since I subscribed, it's been incredibly convenient and I no longer have to worry about buying kibble!

Source: Instagram (@ultrapremiumdirect)

Have I Encountered Issues with Ultra Premium Direct?

Personally, I have not encountered any significant issues, but I am very available for deliveries since I work from home. For someone who is away during the day, it might be convenient to be able to choose the delivery time during the day.

✅In conclusion, my opinion on Ultra Premium Direct is very positive: I am pleased with these kibble and the well-being they bring to my pets. I’m also happy with the company's professionalism: I recommend it 100%!

Frequently Asked Questions about Ultra Premium Direct: I Answer YOUR Questions!

In this latest section, find answers to the most frequently asked questions about Ultra Premium Direct! Do you have a question? Feel free to ask it in the comments! 😉

Source: Facebook (@ultrapremiumdirect)

How to Transition from My Old Kibble to Ultra Premium Direct Food?

As veterinarians recommend, to ensure everything goes smoothly, it is essential to gradually transition over about a week:

• Day 1 and 2: 25% new kibble,
• Day 3 and 4: 50% new kibble,
• Day 5 and 6: 75% new kibble,
• Day 7: 100% new kibble!

Which Ultra Premium Direct food should I choose for my pet?

To find the perfect kibble or wet food for your pet, I recommend using this tool provided by Ultra Premium Direct. Just click the link to access a comprehensive questionnaire that will help you find the product that suits your needs.

How to Get a Promo Code Discount for Ultra Premium Direct?

There are several options available to help you save with Ultra Premium Direct:

• With the code WELCOME, you can get $5 off your first order,
• With the code MIAM20, you can enjoy a 20% discount on your first order,
• Thanks to our referral program, you can currently save $5 for the referrer and $15 for the referee,
• By signing up, you can receive 10% off your kibble for free, forever, in exchange for committing to two deliveries.

👉 Promotional codes cannot be combined.

Source: Instagram (@ultrapremiumdirect)

How to Contact Ultra Premium Direct?

The customer service team is accessible:

• By phone, Monday to Friday from 9 AM to 6 PM at 📞05 64 25 03 08 (local call rate),
• Through the contact form on the website by clicking this link,
• By mail at the following address:

How to Unsubscribe from Ultra Premium Direct