Among beauty boxes, Blissim is truly a standout! Previously known as Birchbox, this box has been around for over a decade and is considered a pioneer in the field. It has hundreds of thousands of subscribers and is often cited as a benchmark. But does this box really live up to its reputation?
As a cosmetics enthusiast, I have personally subscribed to Blissim box for the past three months and I’m excited to share my thoughts with you, honestly and openly!
What is Blissim?
Examples of Blissim boxes in 2022
BLISSIM BOX | |
Contents | 5 to 6 beauty miniatures, 1 themed box, 1 magazine |
Price | $14.90 / month |
Delivery | Included |
Commitment | No (There are subscription options available.) |
Brands | Kiehl's, Nuxe, MAC, Clarins, Caudalie, Kérastase, Lancôme... |
💖 I Loved It
- Affordable pricing,
- The brands of the products,
- Product customisation with the questionnaire,
- Free delivery,
- The themes of the boxes,
- The beautiful gift sets.
❌ What I Liked Less
- The fact that they are miniatures,
- The fact that delivery is untracked (an extra charge applies for tracked delivery).

How does the Blissim box work?
Blissim offers you the chance to receive a beauty box each month, either at a collection point or in your letterbox, containing 5 to 6 sample-sized products that may include:
- cosmetic products: moisturising creams, day creams, serums,...
- make-up: eyeshadow, lipstick, kohl, eyeliner, highlighter...
- cleansing products: shampoo, shower gel, etc...
These products come from well-known brands, such as Nuxe, MAC, Kiehl's, Garancia, Huygens, Bioderma, Clinique, and Kérastase...
After signing up for the offer, you have the option to complete a questionnaire to establish your beauty profile. Based on your answers, Blissim will select for you the most suitable products from a monthly changing selection of around fifteen options.
You can choose a no-obligation plan, which is pricier, or a contract plan that offers discounts and usually a welcome gift.
Each month, Blissim selects a different theme, which you can find beautifully illustrated on the lovely box that contains the products, as well as in the accompanying magazine.
👉 If your first box isn't to your liking, you have 14 days from the date you receive it to contact Blissim and return it for free, to get a refund! It's a great way to try it out. 😉

Blissim collaborates with well-known brands in the beauty industry
Is the Blissim box right for you?
Each Blissim box allows you to try out a selection of miniatures from top brands in the cosmetics and beauty world. If you enjoy looking after yourself every day, trying out new products, and discovering new ranges, don't hesitate to subscribe to the Blissim box!
👉 Do you have allergies? Or sensitive skin? With the Blissim beauty questionnaire, you can indicate your preferences, which the Blissim team will consider when making your selections.
✅ The Blissim subscription is perfect for beauty enthusiasts and those who love a good surprise!
What is the price of Blissim?
The prices at Blissim depend on the delivery method selected and the destination country:
Details of the pricing for the offer provided by Blissim
The minimum price for the box is $14.90. This is for a box delivered in metropolitan France, to your home, without tracking or to a collection point. If you prefer tracking, you will need to pay $16.80 per month.
Currently on the Blissim website, you have several options available to you:
- commit for 12 months and enjoy the summer double box at a special price of $14.90 instead of $29.80, then subsequent boxes at $14.90 per month,
- subscribe to a no-commitment offer and pay $29.80 for the first box, then $14.90 for the following boxes.
If you choose the no-lock-in plan, your subscription will automatically renew each month, but you'll have the option to cancel at no cost directly from your account, or even pause it if you prefer.
✅ Unless you’re absolutely certain you want to commit to a 12-month subscription, I recommend going for a month-to-month plan, which currently doesn’t cost much more and you can cancel easily at any time!
What does a Blissim box look like? Find out in our video!
For this unboxing, I've decided to introduce you to the June box set. To kick off the summer, Blissim has decided to focus on hydration and pamper us with its theme "The Big Blue"!
- one body care product from Garancia,
- a face cream from Nuxe,
- an attractive blue bottle of face moisturiser from Algologie,
- a foaming shower gel from Rituals Cosmetics,
- and finally, personalised for me, a hair mask from Lazartigues, tailored to my hair type!
👉 I invite you to check out the video below to see the actual size of the products, view their packaging, and get loads of information about the little magazine that accompanies them, which provides usage tips.
Can I gift a Blissim subscription? 🎁
Of course! Blissim also offers a gift card system. To do this, simply visit the website, click on the "Box" tab, and navigate to the "Gift the box" section.
Who should you gift a Blissim subscription to?
The Blissim box is the perfect gift for:
- a young woman who enjoys taking care of herself,
- a busy young mum,
- a colleague celebrating her birthday,
- a slightly stressed-out future bride,
- a friend who loves beauty and surprises,
- making your daughter, sister, niece, or cousin happy,
- properly celebrating Mother’s Day,
- and plenty of other occasions to treat the special women in your life!
How much do Blissim gift cards cost?
You have three options to choose from:
- 3 months for $44,
- 6 months for $89,
- or 12 months for $159, which means you get one box for free!
🤑 The two most appealing offers are the 3-month and 12-month plans: in fact, the 6-month option costs more than twice as much as the 3-month plan.
Discover the Blissim Advent Calendar, a must-have for all beauty enthusiasts!
Every year, just before Christmas, Blissim offers an Advent calendar that sells thousands of copies. Let me share more about it in the following lines!
What's inside the Blissim Advent Calendar?
You'll find 25 beauty products, including face care, makeup, body products, hair care, beauty accessories, and even fragrance!
As always with Blissim, these are cosmetics from well-known, quality brands. The products come in a mini size (larger than samples, but smaller than full retail size).
When does the Blissim calendar come out?
In 2021, the advent calendar was available on the Blissim website from 1 October. It should be similar for 2022.
What is the price of the Blissim calendar?
In 2021, it was available at a retail price of $59, with a special rate for box subscribers at $49. This was a great offer to treat yourself before Christmas, as the calendar included over $210 worth of products!
In 2022, unless stated otherwise by the brand, this should remain at a similar price range.
Save with the Blissim Loyalty Program!
One of the other benefits of Blissim is access to the brand's loyalty program, as long as you make purchases on the Blissim.com.au site. This could be a box for yourself, with or without a commitment, a gift card, or even cosmetic products and limited editions sold directly on the site.
The loyalty program activates automatically as soon as you sign up with Blissim, allowing you to accumulate points in the following way:
Points are valid for six months and can be used to redeem gifts. You can view the gifts you are eligible for by logging into your account and going to "My Rewards":
👉 This interesting system allows you to quickly accumulate discounts and snag plenty of free products! Plus, if you subscribe to the box, you'll enjoy a permanent perk that gives you 15% off on Blissim's shop with every order!
What do customers think? Discover their reviews on the Blissim box!
Blissim relies on the Trustpilot verified review platform to manage its customer feedback, which is quite reassuring as it’s a trustworthy independent service.
About Blissim
👉 The brand's website showcases a selection of its top Trustpilot reviews, which is a mark of credibility as these reviews are verified. This means they are genuine testimonials from customers who have placed orders and are happy with their purchases.
However, the brand naturally chooses to highlight only positive reviews, which lacks a bit of nuance for a proper comparison.
About Trustpilot
By heading directly to the "Blissim France" page on Trustpilot, you can access all of the customer reviews. I was pleased to see that the company has a score of 4.7 out of 5 and over 7600 reviews, which is, as mentioned, "excellent"! This is a testament to its reliability and shows that a large majority of customers are satisfied with Blissim.
💚 Trustpilot Customers Appreciate
- Receiving products tailored to their profile,
- The affordable price of the box,
- The effectiveness of customer service,
- The quality of the products,
- The brands that Blissim partners with,
- The many little gifts that come with the boxes: bags, beauty accessories...
- The refreshing variety from Blissim: no repeats in the products received!
Positive review left on the Trustpilot site by a subscribing customer
❌ They Criticise Blissim
- Delivery delays (often caused by the carrier),
- Missing products in certain boxes,
👉 For these two issues, Blissim's customer service always takes the time to respond personally to customer feedback. - Miniature product sizes instead of full retail sizes,
- Loyalty points expiring after just 6 months.
Mixed reviews on Trustpilot and a response from Blissim's customer service
On Facebook
The Blissim brand also offers a recommendation system on Facebook. Many customers highly recommend Blissim for the quality of the products, the customisation of the boxes, and the competitive pricing.
However, some customers have voiced their concerns about the gradual increase in the price of the box over the past few years, as well as the fact that the products are small-sized.
About Google
Blissim's Google account is the same as the one for the brand's Paris store. The reviews therefore cover both the beauty box and the shop located in Paris. With a rating of 4.5 out of 5, it’s clear that most customers are very satisfied. 😊
Example of a Google review for Blissim
Blissim on Social Media
The Blissim brand is of course active on social media, with:
- Instagram, where it boasts nearly 410,000 followers, solidifying its status as the number one beauty box in the Australian market,
Screenshot of Blissim's Instagram account, featuring product presentation videos, makeup tips, unboxings...
- On Facebook, where you can chat with many other subscribers,
- On TikTok with fun videos to discover the latest from Blissim!
👉 Feel free to follow #blissim on social media to check out customer reviews. To explore the latest boxes in detail, simply add the month you're interested in to the hashtag, for example, #blissimMay2022 for the May box in partnership with Caudalie!
Can we trust the Blissim brand, or is it a scam?
Right from the home page of the site, Blissim positions itself as the number one beauty box in Australia, which naturally creates high expectations!
But the brand is not new to the scene... It was established in 2011 under the name Joliebox, later becoming BirchBox, and finally rebranding in 2020 to Blissim to give it a more international appeal. It is owned by a Franco-American company called Beautycom, which is based in Paris, in the Montmartre district. Its CEO is Quentin Reygrobellet, and it is listed on the website société.com:
👉 This is a French company that has been operating legally for a long time, which is reassuring when you’re ordering online.
Additionally, the brand has a customer service phone line and takes the time to personally respond to customer reviews left on Trustpilot, always offering a solution.
A unique feature in the beauty sector, the help section on the Blissim website even offers the option to directly contact a pharmacist via message to ask a medical question. This is incredibly handy if you have any doubts before purchasing a product, especially in cases of allergies or skin issues.
Finally, the brand understands its rights and responsibilities and reminds customers on the homepage about the option to return items and receive a full refund up to 14 days after receiving them by contacting customer service. This is in line with Article L121-20-12 of the Consumer Code, and it’s great to see that Blissim takes this very seriously.
✅ Blissim is a brand that is 100% focused on customer satisfaction. This is surely what has contributed to its success, as it really inspires confidence! 😉
My verdict on Blissim
Before trying the Blissim box for real, I had already heard about it for several years. I have also subscribed to other beauty boxes, so I had certain expectations for this renowned box number 1 in France!
🧡 I signed up for a no-commitment subscription through the website. I was a bit worried that the delivery wouldn't be tracked, but I was pleasantly surprised to receive my box incredibly quickly, in just a few days. It was a collaboration with the brand Caudalie, whose products I really love. I immediately adored the box's design, featuring a lovely floral print, as well as the products included.
💛 Each month, Blissim offers products from top brands that I enjoy testing and sharing with my friends. I filled out my beauty questionnaire, providing Blissim with information about my profile. I have sensitive skin that is prone to redness, so some products are not suitable for me. Since then, Blissim has taken this into account, and I haven't received any products that have irritated my skin so far. If that were to happen, I found out from reading other customer reviews that I could contact customer service to exchange the product by explaining the situation, which reassures me!
💙 Sometimes, I do wish that they were full-size products: they're not quite samples, but some boxes like the Biotyfull box offer full-size options, and that's rather nice! However, the price of Blissim is still quite appealing.
I'm excited to share my latest favourite, the July-August 2022 double box, featuring summer beauty products and a stunning beach bag:
✅ Although there are a few minor details that could be improved, I am really happy with Blissim and the products included in each box! I also love that the brand is so attentive to its customers: you never feel lost!
FAQ about the Blissim box (formerly BirchBox): I’m answering YOUR questions!
👉 In this section, I answer the questions you may have about the Blissim beauty box. If you can't find the answer to a question you're wondering about, feel free to leave a comment at the end of this guide, and I'll be sure to respond.
What does the "mini format" of the Blissim box products refer to?
It's neither a sample size format nor a full-size retail format. It comes in a size between the two, which allows you to test the product a few times to see if it suits you.
When does the Blissim box arrive?
Blissim sends out the boxes at the beginning of the month. If you ordered your box in the middle or at the end of the month, it may be dispatched in a second round of deliveries.
After subscribing, Blissim commits to delivering your first box within a month. Subsequent boxes will typically arrive at the start of each month.
Is there a commitment with the Blissim Box?
It depends on the plan you choose. You can go for the 12-month commitment plan: in this case, you'll receive a welcome gift.
You can also opt for a monthly subscription with no commitment, and you'll be charged $14.90 each month, which covers the cost of the next month's box.
If you’ve chosen this type of subscription, you can cancel or suspend your subscription at any time from your account by going to the “my subscription” section.
How to get a Blissim promo code?
By using the promo code "YEARLY" when you sign up for a 12-month subscription, you’ll get your first box for $1 instead of $14.90! Plus, you’ll enjoy an additional discount of over 15% on the entire Blissim shop.
👉 Also, consider cashback offers. Widilo is currently giving you $3 upon signing up, plus 6% off every order!
How do I activate my Blissim gift card?
It's very straightforward: just click on this link, then enter the code found on your card and click to activate. The website will then guide you through the next steps to indicate:
- your beauty profile to receive personalised products,
- your delivery address and your contact details.
👉 If you’re already subscribed to Blissim, your subscription will be adjusted by extending it for the duration credited on the card! 😉
How to leave a review on Blissim?
The company Blissim encourages its customers to leave reviews! To share your feedback on the service provided, you can head directly to the Blissim Australia profile on Trustpilot. Then, simply click on "Write a review" and write your message!
👉 The Blissim teams regularly check messages and respond to them!
How to contact Blissim by phone?
Customer service is available from Monday to Friday, 10 am to 6 pm at the following number: 📞09 75 18 77 88 (local call rates apply). You can also:
- Contact them via chat by clicking the chat button at the bottom left of this page,
- or send an email to the following address: hello@Blissim.fr.
Finally, the postal address for Blissim is:
Where is the Blissim store located in France?
Blissim has a physical store located in Paris at 17 rue Montmartre. It’s open from Tuesday to Saturday, from 10:30 AM to 7:30 PM. Inside, knowledgeable beauty consultants are available to offer advice and help you make your selection.
👉 Find out more information on the Insta account of the boutique!
The Blissim boutique in Paris
How to Cancel Your Blissim Subscription?
Two situations are possible:
🔸 You have signed up for a subscription with a commitment
In this case, you need to wait until your commitment period ends (usually 12 months) before you can cancel it.
🔸 You have subscribed to Blissim with a no-commitment offer or your commitment period has ended
You can easily unsubscribe at any time. Just head over to your "my account" section on the Blissim.fr website, then go to the "subscription management" section in the menu and select the "suspend my subscription" option.
You can suspend it indefinitely or for a period of 1, 3, or 6 months, depending on your preferences. Suspending it for a month can be quite handy if you're going on a holiday overseas, for instance! 🌴
👉 Please note, if you were charged in the month you cancel, you will still receive the Blissim box for the following month. 😊
Why Birchbox Became Blissim?
You may have heard about Birchbox a few years back? Well, it's still around: in 2020, the brand rebranded and became independent following its split from the international Birchbox group. It is now known as ... Blissim!
This name was chosen for its international appeal. It is easy to pronounce and associates with:
- The English word "Bliss", which means: happiness, joy, delight,
- The suffix "-issimo", a shortened form, that indicates a superlative, and can be found in words like "Sublime".
With a name like that, the brand proudly embraces positivity and places a strong emphasis on customer experience!
I hope this guide has helped you determine if the Blissim box is right for you! Feel free to share your thoughts by leaving a comment! 😉