My Thoughts on the INTERFLORA Flower Box in 2024

No matter the occasion, we always enjoy receiving flowers. They bring colour and joy into the home. For the past few years, Interflora, the flower delivery service, has been offering a floral subscription that allows you to receive a bouquet of flowers at home every month or every week.

As someone who runs a guesthouse and is keen on this service, I decided to test it for myself by subscribing directly to the Interflora flower box. Let me share my thoughts on it.

The Interflora Flower Box, in a Nutshell

👍 I loved it

• The quality of the flowers overall,
• The lifespan of the bouquet,
• The option to add a vase to your first order for displaying your bouquet,
• A comprehensive offer: delivery fees are clearly stated upfront!,
• The ease of ordering on the website.

❌ What I Liked Less

• No option to choose the bouquet, not even its colours,
• The price is quite steep,
• No payment plan available.

How Does the Interflora Flower Subscription Work?

With this Interflora service, you can have flowers delivered straight to your door or send them as a gift to someone, as often as you like, for a duration of one month to one year.

On the Interflora website, simply head over to the "subscriptions" section to explore the options available to you. The bouquet is at the florist's discretion: this means that the delivering florist will create a bouquet based on the seasonal flowers and the ones they have in stock.

Who creates the bouquet?

The bouquet is created by a florist near you, who also takes care of delivering it. This professional works in collaboration with Interflora, which handles the orders. They adhere to Interflora's quality guidelines and, where possible, use seasonal flowers.

What flowers will be used to make the bouquets?

In subscription plans, you can't specify a particular colour or variety of flowers: it's a complete surprise! However, you can take comfort in the fact that Interflora guarantees its customers fresh plants and bouquets crafted to perfection.

Examples of seasonal bouquets offered by Interflora

Source: Interflora Website

What is the average size of an Interflora subscription bouquet?

The bouquets come in three sizes, which you can choose from when subscribing:

• Standard,
• Large,
• Extra large.

How often will the bouquets be delivered?

There are several options available to you:

• Every week, for a month, 3 months, 6 months, or a year,
• Every two weeks, for a month, 3 months, 6 months, or a year,
• Every month for 3 months, 6 months, or a year.

👉 When you sign up, you can request that the first bouquet be delivered on the same day or on a date that suits you best. This can even be on a Sunday!

✅ The Interflora flower subscription allows you or someone of your choice to receive a surprise bouquet of flowers regularly for a specified period.

Interflora Creations

Source: Interflora Website

Who are Interflora's flower subscriptions for?

The Interflora flower box is perfectly suited for:

🔸 A person who wants to receive flowers regularly at home, to decorate their space, treat themselves, or add a touch of positivity to their life,

🔸 A professional looking to enhance their business, for instance, to decorate a reception area or a lounge for welcoming clients...

🔸 Gift someone who loves flowers for Christmas, their birthday, their wedding, or even just because...

How much does the Interflora flower box cost?

The prices set by Interflora decrease based on the total number of bouquets delivered over the duration of the subscription. To get the best price, which is approximately R700 per bouquet, you need to opt for a weekly subscription for a year, but this comes at a cost: R36,500.

In absolute terms, the cheapest option is to choose a bouquet every two weeks for a month: this amounts to a bouquet costing R 34.50, resulting in a total of R 69.00.

👉 Of course, the delivery charges are included in the total price.

In summary, here are the prices charged by Interflora for their floral subscription service:

🔸 Interflora Rates - Standard Size Bouquet

🔸 Interflora Prices - Grand Bouquet

🔸 Interflora Pricing - Very Large Bouquet

🤑 Among these prices, some are more appealing as they offer a discount:

• A regular bouquet every month for 6 months at R199 instead of R209,
• A large bouquet every month for 6 months at R289 instead of R299,
• An extra-large bouquet every month for 6 months at R349 instead of R359.

👉 Payment is made when you place your order. Interflora doesn’t appear to offer an option for paying in instalments. For my part, I paid via PayPal and used the payment service that allows you to split your payment into four interest-free instalments, as the subscription can be quite a substantial amount.

What does a flower subscription bouquet look like?

The Interflora subscription bouquets are vibrant and, where possible, crafted using seasonal flowers. This creates a very rustic result that changes throughout the year as nature evolves.

💐 To learn more about the seasonality of flowers, I encourage you to check out this blog post, where you will find plenty of valuable information! 😉

Source: Instagram (@interflorapt, @florissalgard, @fiori_di_campo)

The size of your bouquet depends on the option selected. For a standard bouquet, expect it to be around 30 centimetres in diameter and have about fifteen flower stems, along with some foliage. However, this will also depend on the prices set by the florist and the geographical area in which they are located: a bouquet will generally cost more in the south-west of France than in the north-east, as the major flower markets are situated in Holland.

🎁 The bouquet will be wrapped using the technique employed by the florist, in beautiful paper. Generally, the stems will not be in water: the delivery person will check that you are home before delivering the bouquet to ensure it doesn't get damaged.

💬 When you subscribe, you have the option to include a short message that will be delivered with the first bouquet, if it’s a gift. This will be written on a small card attached to the packaging.

How to gift an Interflora flower subscription box?

Receiving a bouquet of flowers regularly to display at home is a wonderful surprise that many people dream of. With Interflora's subscription service, this is possible, and I'm here to explain how it works. 😉

➡️ Who should you gift a flower subscription to?

You can give a floral box to someone you care about, whether it's for a special occasion or just to show your appreciation. It's a lovely gift that is usually well-received.

The recipient of the subscription can, for example, be:

• Your granny, who lives alone or in a retirement home,
• Your mum, to make her happy on her birthday, Mother’s Day, or any special occasion,
• Your partner, to remind her every month or week how much she means to you,
• A friend, to show her your affection,
• Your daughter, to bring some colour to her days!
• A young mom, to celebrate her joyful occasion with her.

👨 Can you give flowers to a man? These days, it's becoming more common to give a gift that was once considered "feminine" to a man. In fact, men also love flowers! However, if he happens to be a bit "old school", you might want to think twice, just to avoid any awkwardness.

👉 If you're interested in this question, I've found this comprehensive guide on the topic for you.

Source: Interflora Website

What information do you need to have flowers sent?

Because the flowers will be delivered straight to the home or workplace of the recipient, the Interflora website will ask you for certain details that will help ensure the smooth processing of your order:

• Recipient's Name and Surname,
• Exact Address,
• Phone Number, preferably mobile,
• Delivery Date,
• A brief message to include with the first delivery.

👉 If you don't have this information, Interflora offers the Iflora delivery option, which allows you to send an email or SMS to the recipient to obtain their contact details. However, this is only available when you order a single bouquet and not a subscription. 😌

Add a little something extra with your first delivery to make it special

When you sign up for the floral subscription, you have the option to add a gift that will be delivered with your first order. This can be a small teddy bear, a bottle of champagne, or some chocolates...

💡 You have the option to add a simple vase for only R90. This will be very handy if you or the person receiving the bouquets doesn't already have one!

Another Option: Create Your Custom Subscription with Interflora +

The floral subscription offered by Interflora is a very convenient all-in-one solution for regular flower deliveries. However, you also have the option to subscribe to Interflora + for R 490. This one-year subscription provides unlimited and free Interflora services and deliveries.

With Interflora+, you can send bouquets as often as you like, only paying the price of the flowers shown on the website. This is quite appealing, especially if you don’t necessarily want a regular subscription or if you wish to send flowers regularly to multiple recipients.

👉 Subscribing to Interflora+ is done when placing your order by ticking the relevant box directly in your cart. Your account will then be subscribed for one year from the date of purchase! 😉

What do those who have tested it think? Discover customer reviews on the Interflora subscription!

Customer reviews are usually a good indicator of whether what you are about to order is worth it. To help you determine if Interflora meets your expectations, I've gathered and summarised the feedback available online regarding this brand.

On the Trustpilot platform

Trustpilot is a service for verified reviews: this means that customers who have left a review have genuinely placed an order with Interflora. Additionally, the brand’s customer service regularly engages with customers to help resolve their issues. Interflora has a rating of 4.3 out of 5, with nearly 40,000 reviews, which is a very large sample size. This instills confidence in the company!

💚 Customers Loved

• The quality and visual appeal of the delivered bouquet,
• The speed of delivery (on the same day!),
• The adherence to their request,
• The effectiveness of customer service in case of delivery issues.

Example of a positive review left on Trustpilot by an Interflora customer

❌ They appreciated it less

• The fact that the delivery costs are added once in the basket (which is not the case for the subscription that is all-inclusive),
• It is not possible to put multiple purchases in a single basket,
• No photograph sent by the courier to the sender,
• For some: bouquet too small, did not match the request.

Example of a mixed review from an Interflora customer on Trustpilot

About Igraal

Igraal is a cashback service that also allows customers to leave reviews. Interflora has a rating of 4.5 out of 5 based on nearly 2000 reviews, which matches its Trustpilot rating. Igraal customers praise the convenience of Interflora's website and its clarity, as well as the quality of the bouquets.

🤑 Igraal offers you an interesting cashback deal with Interflora: receive R50 upon signing up and get up to R50 back on your order.

On the website reviews-customers.co.za

In comparison to the previous two, this platform stands out as an exception with a lower rating: 3.8 out of 10, based on 324 reviews.

As there are significantly fewer reviews compared to the other two, the sample is less representative. However, it seems that customers who have had a negative experience with Interflora, particularly regarding delivery, tend to congregate here. The brand does not engage with its customers on this platform.

Interflora on Social Media

You can follow Interflora on:

• Instagram, along with over 100,000 other users,
• Facebook, to keep you updated on the latest news,
• Twitter, to interact with customer service, which is very responsive on this platform,

👉 Stay updated with customer reviews and news from Interflora using the #interflora tag! 😉

Interflora's Instagram Posts

Can we trust Interflora or is it a scam?

Interflora is a well-known brand to many people; it has become a benchmark in the world of flowers, as this service has been around since 1908! The Interflora network spans the globe, with nearly 45,000 partner florists located in 145 countries.

Its reputation makes it a reliable choice, but the company is sometimes criticised for the high fees it charges on the total price of the bouquet. This article from the magazine 60 Million Consumers will provide you with more information on this topic.

The brand offers its customers a customer service hotline, available during extended hours, but with additional charges. Customers can also reach out to an advisor via email, chat, or through social media, where the community managers are known for being very responsive.

Additionally, she takes the time to respond to customer reviews left on Trustpilot, and tries to find a solution for those who report an issue.

On the Interflora site, one can finally see that the brand offers guarantees to its customers:

✅ Interflora is a trusted brand that, although it now faces competition in the flower delivery market, remains a leader in the industry.

My verdict on the Interflora flower subscription

The subscription I signed up for with Interflora lasted for one month, with flowers delivered each week, to decorate the guest rooms. Overall, I am pleased with the service: I appreciated being able to specify the delivery date, ensuring that I was available to receive the bouquet. The bouquets, prepared by a florist from the nearby town, are very lovely, featuring a rustic style and quite generous in size. They are fresh, and the flowers are arranged with great care.

However, I find the price a bit steep, especially since you can't pause the subscription or pay in instalments. In the future, for the guest rooms, I think I might rather contact the local florist directly. I was also considering possibly getting a Interflora+ subscription to enjoy free delivery all year round and only order when I need it.

However, I keep the idea of a flower subscription in mind to give a lovely gift to my mom who lives far away, to a friend who is getting married, or even to someone who is recovering. I think flowers are a wonderful surprise: receiving my bouquet always lifts my spirits for the day!

Source: Instagram (@fritzblommor, @qualityflowersfalun)

✅ I highly recommend the Interflora flower subscription to anyone wanting to treat themselves to a beautiful gift. The price might be a bit steep, but the joy of receiving flowers is unmatched!

FAQ on the Interflora Flower Box: I’m answering YOUR questions!

👉 Signing up for an online subscription can sometimes raise questions. To assist you in finding the information you need, I will address your queries in the following sections. However, if you still can't find the answer to your question, please feel free to leave a comment so I can be made aware of it! 😉

Is flower delivery free with Interflora?

Essentially, flower delivery is charged at Interflora. It's actually a significant part of the overall price. However, you have two options to lower this cost:

• Sign up for a full subscription, as mentioned in this article, if you'd like to have flowers delivered regularly to the same address,
• Subscribe to the Interflora+ premium subscription, which, for R490, offers you Interflora delivery services for a year.

👉 These two subscriptions can be done on the Interflora website.

How to get an Interflora promo code?

Interflora regularly offers discount codes, particularly through its newsletter. You can sign up using the banner at the bottom of the homepage. In fact, as soon as you register, you'll receive a R100 voucher via email, in the form of a discount code.

Currently, the code HELLO15 gives you R15 off site-wide.

You can also take advantage of some great cashback offers through the Igraal platform, with R60 credited to your account upon signing up and up to R60 refunded on all your purchases.

What flowers to send with Interflora?

Interflora offers a variety of plant gift ideas, including:

• Bouquets,
• Plants,
• Floral arrangements...

How to Contact Interflora?

Interflora can be reached at:

• By phone at 📞 0825 20 20 20 (call rate + R3.20/minute) from Monday to Saturday between 8am and 7pm,
• Through this contact form,
• Via social media, especially on Twitter!

What happens if I’m not satisfied with the bouquet delivered by Interflora?

Interflora offers a satisfaction guarantee to its customers. If the delivered bouquet doesn’t meet your expectations, you can call Interflora within 48 hours at 📞0825 20 20 20 (call rates apply + R0.20/minute) or send a message with a photo using the contact form on the website.

The "Satisfaction or Replacement" guarantee will apply if your bouquet does not match the order or if it is wilted.

How to unsubscribe from Interflora?

As the Interflora flower subscription is paid for in one go, it is not possible to unsubscribe. This also applies to the Interflora+ premium service. These offers are not automatically renewed: once the twelve months for Interflora+ are up or once all the bouquets for the flower subscription have been delivered, the offer ends and you will no longer receive any bouquets.

I hope this article has answered the questions you had about Interflora, especially regarding their flower subscription service. Feel free to share your experience or to give your opinion on the content of this guide in the comments! 😉