When it comes to beauty boxes, Blissim is a true reference! Previously known as Birchbox, this box has been around for over ten years and is considered a pioneer. It has hundreds of thousands of subscribers and is often mentioned as an example. But does this box really deserve its reputation?
As a cosmetics enthusiast, I myself have subscribed to the Blissim box for the past three months and I’ll share my thoughts on it, honestly!
What is Blissim?
Examples of Blissim boxes in 2022
BLISSIM BOX | |
Contents | 5 to 6 beauty miniatures, 1 themed box, 1 magazine |
Price | R 299.00 / month |
Delivery | Included |
Commitment | No (There are options available with commitment.) |
Brands | Kiehl's, Nuxe, MAC, Clarins, Caudalie, Kérastase, Lancôme... |
💖 I Loved It
- Affordable pricing,
- The brands of the products,
- Product customisation through the questionnaire,
- Free delivery,
- The themes of the boxes,
- The beautiful gift sets.
❌ I didn’t like it as much
- The fact that they are miniatures,
- The fact that delivery is not tracked (an additional fee applies for tracked delivery).

How does the Blissim box work?
Blissim offers you the opportunity to receive a beauty box containing 5 to 6 samples every month, either at a collection point or in your mailbox, which may include:
- cosmetic products: day creams, moisturisers, serums, ...
- make-up: eyeshadow, lipstick, kohl, eyeliner, highlighter...
- cleansing products: shampoo, shower gel, etc...
These products come from well-known brands such as Nuxe, MAC, Kiehl's, Garancia, Huygens, Bioderma, Clinique, Kérastase...
Once you’ve subscribed to the offer, you have the chance to complete a questionnaire to create your beauty profile. Based on your responses, Blissim will select for you the most suitable products from a rotating selection of around fifteen items, which changes every month.
You can choose a no-obligation plan, which is more expensive, or a plan with a commitment, which offers discounts and usually a welcome gift.
Every month, Blissim selects a different theme, which you will find beautifully illustrated on the lovely box containing the products, as well as in the accompanying magazine.
👉 If your first box doesn't suit your taste, you have 14 days from the date of receipt to contact Blissim and return it for free to get your money back! It's perfect for trying it out. 😉

Blissim collaborates with renowned brands in the beauty industry
Is the Blissim box right for you?
Each Blissim box gives you the opportunity to try out a selection of miniatures from top beauty and cosmetics brands. If you enjoy taking care of yourself every day, trying out new products, and discovering new ranges, don't hesitate to subscribe to the Blissim box!
👉 Do you have any allergies or sensitive skin? With the Blissim beauty questionnaire, you can share your preferences, which the Blissim team will consider when making your selections.
✅ The Blissim subscription is perfect for beauty enthusiasts and those who love surprises!
What is the price of Blissim?
The rates for Blissim depend on the delivery method selected and the country of destination:
Details of the pricing for the offer provided by Blissim
The minimum price for the box is R14.90. This is for a parcel sent to your home in mainland France, without tracking or to a collection point. If you prefer tracking, you will need to pay R16.80 per month.
Currently on the Blissim site, several options are available to you:
- commit for 12 months and enjoy the summer double box at a special price of R14.90 instead of R29.80, followed by subsequent boxes at R14.90 per month,
- subscribe to a no-obligation offer and pay R29.80 for the first box, then R14.90 for the rest.
If you choose the no-obligation plan, your subscription will automatically renew every month. However, you will have the option to cancel at no cost directly from your account, or you can pause it instead.
✅ Unless you're absolutely certain that you want to sign up for a 12-month subscription, I recommend opting for a month-to-month plan. It currently doesn’t cost much more and you can cancel it easily at any time!
What does a Blissim box look like? Find out in the video!
For this unboxing, I've chosen to show you the June box. To kick off the summer, Blissim has decided to focus on hydration and treat us with its "The Big Blue" theme!
- a body care product from Garancia,
- a face cream from Nuxe,
- a lovely blue bottle of moisturising face fluid from Algologie,
- a shower mousse from Rituals Cosmetics,
- and lastly, customised for me, a hair mask from Lazartigues, tailored to my hair type!
👉 I invite you to watch the video below to assess the actual size of the products, see their packaging, and get loads of information about the little magazine that comes with them, which offers usage tips.
Can I gift a Blissim subscription? 🎁
Of course! Blissim even offers a gift card system. All you need to do is visit the website, click on the "Box" tab, and go to the section called "Gift the box".
Who should you gift a Blissim subscription to?
The Blissim box is a perfect gift for:
- a young woman who loves to pamper herself,
- a busy young mom,
- a colleague celebrating her birthday,
- a slightly stressed-out bride-to-be,
- a friend who adores beauty and surprises,
- treating your daughter, sister, niece, or cousin,
- celebrating Mother's Day in style,
- and many other occasions to spoil those who matter to you!
How much do Blissim gift cards cost?
You have three options to choose from:
- 3 months for R 44,
- 6 months for R 89,
- or 12 months for R 159, which means one box is free!
🤑 The two most attractive offers are the 3-month and 12-month plans: in fact, the 6-month plan costs more than double the price of the 3-month option.
Discover the Blissim Advent Calendar, a must-have for all beauty enthusiasts!
Every year, before Christmas, Blissim offers an Advent calendar that sells thousands of copies. Let me share more about it in the following lines!
What's inside the Blissim Advent Calendar?
You’ll find 25 beauty products, including facial care, makeup, body products, hair care, beauty accessories, and even perfume!
As always with Blissim, these are cosmetics from well-known and quality brands. The products come in a mini size (larger than samples but smaller than full-sized products).
When is the Blissim calendar being released?
In 2021, the advent calendar was available on the Blissim website from 1 October. This is expected to be similar for 2022.
What is the price of the Blissim calendar?
In 2021, it was sold at a retail price of R59, with a special rate for box subscribers at R49. This is a very attractive offer for treating yourself before Christmas, as this calendar contained over R210 worth of products!
In 2022, unless the brand indicates otherwise, this should remain in the same price range.
Save with the Blissim Loyalty Programme!
One of the other benefits of Blissim is access to the brand's loyalty programme, as long as you make purchases on the Blissim.co.za site. This could be a box for yourself, with or without commitment, a gift card, or even limited edition cosmetics and products sold directly on the site.
The loyalty programme activates automatically as soon as you register on Blissim, allowing you to accumulate points in the following way:
Points are valid for six months and can be redeemed for gifts. You can view the gifts you are eligible for by logging into your account and navigating to "My Rewards":
👉 This interesting system allows you to quickly accumulate discounts and get loads of free products! Plus, if you subscribe to the box, you enjoy a permanent benefit that gives you -15% off on the Blissim shop with every order!
What do the customers think? Find out their reviews on the Blissim box!
Blissim trusts the verified review platform Trustpilot to manage its customer reviews, which is quite reassuring as it is a reliable independent service.
On the Blissim Website
👉 The brand's website showcases a selection of its best Trustpilot reviews, which is a mark of credibility as these are verified reviews. They are genuine comments from customers who have placed orders and are satisfied with their experience.
However, the brand obviously chooses to highlight only positive reviews, which lacks some nuance for establishing a true comparison.
About Trustpilot
By visiting the "Blissim France" page on Trustpilot, you can access all the customer reviews. I was thrilled to see that the company has a score of 4.7 out of 5 with over 7600 reviews, which is, as noted, "excellent"! This is a clear indication of the company's reliability and shows that a large majority of customers are satisfied with Blissim.
💚 Customers Appreciate on Trustpilot
- The fact that they receive products tailored to their profile,
- The affordable price of the box,
- The effectiveness of customer service,
- The quality of the products,
- The brands that Blissim collaborates with,
- The many little gifts that come with the boxes: bags, beauty accessories...
- The variety from Blissim: no repetition in the products received!
Positive review left on Trustpilot by a subscribed customer
❌ They Criticise Blissim
- Delivery delays (often caused by the courier),
- Missing products in some boxes,
👉 For these two issues, Blissim’s customer service always takes the time to respond personally to customer feedback. - Miniature-sized products instead of retail sizes,
- Expiry of loyalty points after just 6 months.
Mixed reviews on Trustpilot and response from Blissim's customer service
On Facebook
The Blissim brand also offers a recommendation system on Facebook. Many customers recommend Blissim for the quality of the products, the customisation of the boxes, and the great prices.
However, some customers have expressed their concerns about the gradual increase in the price of the box over the past few years, as well as the fact that the products are small in size.
On Google
The Google account for Blissim is the same as that of their Parisian boutique. The reviews therefore pertain to both the beauty box and the store located in Paris. With a rating of 4.5 out of 5, it is clear that most customers are very satisfied. 😊
Example of a Google review on Blissim
Blissim on Social Media
The Blissim brand is, of course, active on social media, with:
- Instagram, where it has nearly 410,000 followers, solidifying its status as the top beauty box in the South African market,
Screenshot of Blissim's Instagram account, featuring product presentation videos, makeup tips, unboxings...
- On Facebook, where you can interact with many other subscribers,
- On TikTok with fun videos to discover the latest from Blissim!
👉 Feel free to follow #blissim on social media to check out customer reviews. To find out more about the latest boxes, simply add the month you’re interested in to the hashtag, for example, #blissimMay2022 for the May box in partnership with Caudalie!
Can we trust the Blissim brand, or is it a scam?
From the homepage of the site, Blissim positions itself as the number one beauty box in France, which certainly raises expectations!
But the brand is not new to the scene ... It was established in 2011 under the name Joliebox, then rebranded to BirchBox, and finally in 2020, it was renamed Blissim to give it a more international appeal. It is owned by a Franco-American company called Beautycom, which is based in Paris, in the Montmartre district. Its CEO is Quentin Reygrobellet, and it is listed on the company information site société.com:
👉 This is a French company that operates legally and has been doing so for a long time, which is reassuring when ordering online.
Additionally, the brand has a telephone customer service team that takes the time to personally respond to customer reviews on Trustpilot, consistently offering a solution.
In a unique move in the beauty industry, the Blissim website features a section that even allows users to contact a pharmacist directly via message to ask medical questions. This is incredibly handy if you're unsure about purchasing a product, especially regarding allergies or skin issues.
Lastly, the brand is aware of its rights and responsibilities and highlights on the homepage the option to return items and receive a full refund within 14 days of receipt, by contacting customer service. This is in accordance with section L121-20-12 of the consumer code, and it's great to see that Blissim takes this very seriously.
✅ Blissim is a brand that is completely focused on customer satisfaction. This is surely what has contributed to its success, as it really builds trust! 😉
My verdict on Blissim
Before I tried out the Blissim box for real, I had heard about it for several years. I had also subscribed to other beauty boxes, so I had certain expectations of this famous box number 1 in France!
🧡 I signed up for a no-commitment subscription through the website. I was a bit worried that the delivery wouldn't be tracked, but I was pleasantly surprised to receive my box very quickly afterwards, in just a few days. It was a collaboration with the brand Caudalie, whose products I really enjoy. I instantly loved the design of the box, with its floral pattern, as well as the products included.
💛 Every month, Blissim offers products from well-known brands that I enjoy testing and even sharing with my friends. I completed my beauty questionnaire to provide Blissim with information about my profile. I have a sensitive skin, which tends to be prone to redness, so certain products are not suitable for me. Since then, Blissim has taken this into account and I haven’t received any products that irritate my skin so far. If that were to happen, I discovered by reading other customer reviews that I could contact customer service to exchange the product by explaining the situation, which gives me peace of mind!
💙 Sometimes, I do wish that these were miniatures: they aren't quite samples either, but some boxes like the Biotyfull box offer full-size products, which is quite nice! However, the price of Blissim remains very appealing.
I'll leave you with my little favourite, the July-August 2022 double box, featuring products dedicated to summer beauty and its stunning beach bag:
✅ Despite a few minor details that could be improved, I am really happy with Blissim and the products inside each box! I also love that the brand is so attentive to its customers: you never feel lost!
FAQ about the Blissim box (formerly BirchBox): I’m answering YOUR questions!
👉 In this section, I’ll be answering your questions about the Blissim beauty box. If you can’t find the answer to a question you have, please feel free to leave a comment at the end of this guide, and I’ll be sure to respond.
What does the "miniature format" of products in the Blissim box refer to?
This is neither a sample size nor a full-size retail format. It comes in a size that's in between, allowing you to test the product a few times to see if it suits you.
When does the Blissim box arrive?
Blissim sends out their boxes at the start of the month. If you placed your order in the middle or at the end of the month, it may be sent out during a second wave of deliveries.
After signing up, Blissim commits to delivering your first box within a month. The subsequent boxes will typically arrive at the start of each month.
Is there a commitment with the Blissim Box?
It depends on the plan you choose. You can go for the 12-month commitment plan: in this case, you'll receive a welcome gift.
You can also opt for the monthly subscription with no commitment, which will cost you R290 per month, covering the purchase of the next month's box.
If you have chosen this type of subscription, you can cancel or suspend your subscription at any time from your account by going to the "my subscription" section.
How to get a Blissim promo code?
By using the promo code "YEARLY" when you sign up for a 12-month subscription, you'll get your first box for R1 instead of R149! You'll also enjoy an additional discount of over 15% on everything in the Blissim shop.
👉 Also consider cashback offers. Widilo is currently giving you R60 when you sign up, plus a 6% discount on every order!
How do I activate my Blissim gift card?
It's really simple: just click on this link, enter the code shown on your card, and click activate. The site will then guide you to indicate:
- your beauty profile to receive personalised products,
- your delivery address and contact details.
👉 If you are already subscribed to Blissim, your subscription will adjust by extending for the duration credited to your card! 😉
How to Leave a Review on Blissim?
The company Blissim encourages its clients to leave reviews! To share your thoughts on the service provided, you can go directly to the Blissim France profile on Trustpilot. Then just click on "Write a review" and compose your message!
👉 The Blissim teams regularly check messages and respond to them!
How to contact Blissim by phone?
The customer service is available from Monday to Friday, from 10 AM to 6 PM at the following number: 📞09 75 18 77 88 (local call rates apply). You can also:
- Contact them via chat by clicking the chat button at the bottom left of this page,
- or send an email to the following address: hello@Blissim.fr.
Finally, the postal address for Blissim is:
Where is the Blissim shop located in France?
Blissim has a physical store in Paris, located at 17 rue Montmartre. It is open from Tuesday to Saturday, from 10:30 AM to 7:30 PM continuously. Inside, knowledgeable sales assistants specialising in cosmetics are available to help you make your selections.
👉 Discover more information about the Insta account of the boutique!
The Blissim store in Paris
How to Cancel Your Blissim Subscription?
Two situations are possible:
🔸 You have subscribed to a contract-based plan
In this case, you will need to wait until the end of your contract period (usually 12 months) before you can cancel it.
🔸 You’ve subscribed to Blissim with a no-commitment offer or your commitment period has ended
You can easily unsubscribe. Just go to your "My Account" section on the Blissim.fr website, then navigate to the "Subscription Management" section in the menu and select the option "Suspend My Subscription".
You can suspend it indefinitely or for a period of 1, 3, or 6 months, depending on your preferences. Suspending it for a month can be very handy if you’re going on holiday abroad, for instance! 🌴
👉 Please note, if you were charged in the month you cancelled, you will still receive the Blissim box for the following month. 😊
Why Birchbox Became Blissim?
You might have heard about Birchbox a few years back. Well, it hasn't disappeared: in 2020, the brand changed its name and became independent again following its separation from the international Birchbox group. It is now known as ... Blissim!
This name was chosen for its international appeal. It is easy to pronounce and combines:
- The English word "Bliss," which means happiness, joy, or blissfulness,
- The suffix "-issime," which acts as a superlative and is found in words like "Sublimissime."
With a name like that, the brand definitely embraces positivity and focuses on the customer experience !
I hope this guide has helped you to determine if the Blissim box is right for you! Feel free to share your thoughts by leaving a comment! 😉