Among beauty boxes, Blissim is a true leader! Previously known as Birchbox, this subscription service has been around for over ten years and is considered a pioneer. It boasts hundreds of thousands of subscribers and is often mentioned as a benchmark. But does this box really live up to its reputation?
As a cosmetics enthusiast, I myself have been subscribed to the Blissim box for the past three months, and I'm happy to share my thoughts with you, completely honestly!
What is Blissim?
Examples of Blissim boxes in 2022
BLISSIM BOX | |
Contents | 5 to 6 beauty miniatures, 1 themed box, 1 magazine |
Price | £14.90 / month |
Delivery | Included |
Commitment | No (There are options with commitment.) |
Brands | Kiehl's, Nuxe, MAC, Clarins, Caudalie, Kérastase, Lancôme... |
💖 I Loved It
- The affordable price,
- The brands of the products,
- The customisation of products with the questionnaire,
- The free delivery,
- The themes of the boxes,
- The pretty gift sets.
❌ I liked it less
- The fact that they are miniatures,
- The fact that the delivery is untracked (an extra fee applies for tracked delivery).

How does the Blissim box work?
Blissim offers you the chance to receive a beauty box containing 5 to 6 miniatures every month, either at a collection point or in your letterbox, which may include:
- cosmetic products: day creams, moisturisers, serums, ...
- make-up: eyeshadow, lipstick, kohl, eyeliner, highlighter, ...
- cleansing products: shampoo, shower gel, etc. ...
These products come from well-known prestigious brands, such as Nuxe, MAC, Kiehl's, Garancia, Huygens, Bioderma, Clinique, and Kérastase...
After subscribing to the offer, you have the option to complete a questionnaire to create your beauty profile. Based on your answers, Blissim will choose for you the most suitable products from a selection of around fifteen items, which changes every month.
You can choose a no-obligation plan, which is more expensive, or a plan with a commitment, which offers discounts and usually a welcome gift.
Every month, Blissim selects a different theme, which you can find beautifully illustrated on the lovely box containing the products, as well as in the accompanying magazine.
👉 If your first box doesn't meet your expectations, you have 14 days from the date of receipt to contact Blissim and return it free of charge for a refund! It's perfect for trying it out. 😉

Blissim collaborates with renowned brands in the beauty industry
Is the Blissim box right for you?
Each Blissim box offers you the chance to try a selection of miniatures from top brands in the cosmetics and beauty industry. If you enjoy taking care of yourself every day, trying out new products, and discovering new ranges, don't hesitate to subscribe to the Blissim box!
👉 Do you have any allergies? Or sensitive skin? With the Blissim beauty questionnaire, you can share your preferences, which will be considered by the Blissim team when making your selection.
✅ The Blissim subscription is perfect for beauty enthusiasts and those who love surprises!
What is the price of Blissim?
The prices at Blissim vary depending on the delivery method selected and the destination country:
Details of the pricing for the offer provided by Blissim
The minimum price for the box is £14.90. This corresponds to a package sent within mainland France, delivered to your home, without tracking or to a collection point. If you prefer tracking, you will need to pay £16.80 per month.
Currently on the Blissim website, you have several options available to you:
- commit to a 12-month plan and enjoy the summer double box at a special price of £14.90 instead of £29.80, followed by subsequent boxes at £14.90 per month,
- subscribe to a no-commitment offer and pay £29.80 for the first box, then £14.90 for each subsequent box.
If you choose the no-commitment plan, your subscription will automatically renew each month. However, you will have the option to cancel free of charge directly from your account, or you can pause it if you prefer.
✅ Unless you're absolutely certain about committing to a 12-month subscription, I recommend opting for a no-obligation plan. It doesn't currently cost much more, and you can cancel it easily at any time!
What does a Blissim box look like? Find out in the video!
For this unboxing, I have decided to present to you the box for June. To kick off the summer, Blissim has chosen to focus on hydration and treat us with its theme "The Deep Blue"!
- a body care product from Garancia,
- a face cream from Nuxe,
- a lovely blue bottle of face moisturiser from Algologie,
- a shower mousse from Rituals Cosmetics,
- and lastly, personalised for me, a hair mask from Lazartigues, tailored to my hair type!
👉 I invite you to watch the video below to assess the actual size of the products, see their packaging, and gather plenty of information from the little magazine that accompanies them, which also offers usage tips.
Can I gift a Blissim subscription? 🎁
Of course! Blissim even offers a gift card system. To do this, simply visit the website, click on the "Box" tab, and go to the "Gift the box" section.
Who should you gift a Blissim subscription to?
The Blissim box is the perfect gift for:
- a young woman who enjoys taking care of herself,
- a busy young mum,
- a colleague celebrating her birthday,
- a slightly stressed future bride,
- a friend who loves beauty and surprises,
- delighting your daughter, sister, niece, or cousin,
- properly celebrating Mother's Day,
- and plenty of other occasions to pamper those who matter to you!
How much do Blissim gift cards cost?
You have the option of three packages:
- 3 months for £44,
- 6 months for £89,
- or 12 months for £159, which means one box is free!
🤑 The two most appealing offers are the three-month and twelve-month plans: in fact, the six-month plan costs more than double that of the three-month plan.
Discover the Blissim Advent Calendar, a must-have for all beauty enthusiasts!
Every year, just before Christmas, Blissim offers an Advent calendar, which sells thousands of copies. I invite you to discover more about it in the following lines!
What’s inside the Blissim Advent Calendar?
You'll find 25 beauty products, including skincare, makeup, body products, haircare, beauty accessories, and even fragrance!
As always with Blissim, these are cosmetics from renowned and quality brands. The products come in miniature sizes (larger than samples but smaller than full-size).
When is the Blissim Calendar Released?
In 2021, the advent calendar was available on the Blissim website from 1st October. This is expected to be similar for 2022.
What is the price of the Blissim calendar?
In 2021, it was sold at a retail price of £59, with a special rate for subscribers of the box at £49. This is a very appealing offer to indulge in before Christmas, as this calendar contained over £210 worth of products!
In 2022, unless stated otherwise by the brand, this should remain in the same price range.
Save money with the Blissim loyalty programme!
One of the other benefits of Blissim is access to the brand's loyalty programme, as long as you make purchases on the Blissim.fr website. This can include a box for yourself, with or without commitment, a gift card, or even cosmetic products and limited editions sold directly on the site.
The loyalty programme activates automatically as soon as you register with Blissim, allowing you to accumulate points in the following ways:
The points are valid for six months and can be spent on gifts. You can view the gifts you are eligible for by logging into your account and then going to "My Rewards":
👉 This interesting system allows you to quickly accumulate discounts and get lots of free products! Furthermore, if you subscribe to the box, you receive a permanent benefit that offers you 15% off at the Blissim shop on every order!
What do customers think? Discover their reviews of the Blissim box!
Blissim relies on the Trustpilot verified review platform to manage its customer reviews, which is quite reassuring as it is a reliable independent service.
About the Blissim Website
👉 The brand's website showcases a selection of its top Trustpilot reviews, which serves as a mark of credibility since these are verified reviews. Therefore, they reflect genuine feedback from customers who have ordered and are satisfied.
However, the brand naturally chooses to highlight only positive reviews, which lacks a bit of nuance to create a true comparison.
About Trustpilot
By visiting the "Blissim France" page on Trustpilot, you can access all the customer reviews. I was delighted to see that the company has a score of 4.7 out of 5 with over 7600 reviews, which is, as stated, "excellent"! This is evidence of their professionalism and shows that a large majority of customers are satisfied with Blissim.
💚 Trustpilot customers appreciate
- The fact that they receive products tailored to their profile,
- The affordable price of the box,
- The efficiency of customer service,
- The quality of the products,
- The brands that Blissim collaborates with,
- The numerous small gifts that come with the boxes: bags, beauty accessories...
- The consistency of Blissim: no repeats in the products received!
Positive review left on the Trustpilot site by a subscribing customer
❌ They Criticise Blissim
- Delivery delays (often due to the courier),
- Missing products in certain boxes,
👉 For these two issues, Blissim's customer service always takes the time to respond personally to customer feedback. - Miniature-sized products instead of retail-size products,
- Expiry of loyalty points after only 6 months.
Mixed reviews on Trustpilot and a response from Blissim's customer service
On Facebook
The Blissim brand also offers a recommendation system on Facebook. Many customers highly recommend Blissim for the quality of its products, the personalised boxes, and the competitive pricing.
However, some customers complain about the gradual increase in the price of the box in recent years, as well as the fact that the products are of a smaller size.
On Google
The Google account for Blissim is linked to the brand's Paris shop. Therefore, the reviews pertain to both the beauty box and the shop located in Paris. With a rating of 4.5 out of 5, it’s clear that most customers are very satisfied. 😊
Example of a Google review for Blissim
Blissim on Social Media
The Blissim brand is of course active on social media, with:
- Instagram, where it boasts nearly 410,000 followers, reinforcing its status as the leading beauty box in the French market,
Screenshot of Blissim’s Instagram account, featuring product presentation videos, makeup tips, unboxings...
- On Facebook, where you can chat with many other subscribers,
- On TikTok with entertaining videos to discover the latest from Blissim!
👉 Feel free to follow #blissim on social media to see reviews from customers. To explore the latest boxes in detail, just add the month you're interested in to the hashtag, for example #blissimmay2022 for the May box in collaboration with Caudalie!
Can we trust the Blissim brand, or is it a scam?
From the homepage of the site, Blissim positions itself as the number one beauty box in France, which of course sets high expectations!
But the brand is not new to the scene... It was established in 2011 under the name Joliebox, later becoming BirchBox, and finally in 2020, it was rebranded as Blissim to give it a more international appeal. It is owned by a Franco-American company called Beautycom, based in Paris, in the Montmartre district. The CEO is Quentin Reygrobellet, and the company is listed on the site société.com:
👉 This is a French company, operating legally and for a considerable time, which is reassuring when ordering online.
Additionally, the brand has a customer service phone line and takes the time to personally respond to customer reviews left on Trustpilot, consistently offering a solution each time.
In a unique offering within the beauty sector, the help section of the Blissim website even allows users to contact a pharmacist directly via message to ask a medical question. This is incredibly useful if you have any uncertainties before purchasing a product, especially in cases of allergies or skin issues.
Finally, the brand understands its rights and responsibilities and reminds customers on the homepage about the option to return items and receive a full refund up to 14 days after receipt by contacting customer service. This is in accordance with Article L121-20-12 of the Consumer Code, and it is reassuring to see that Blissim takes this very seriously.
✅ Blissim is a brand that is completely focused on customer satisfaction. This is undoubtedly what has contributed to its success, as it truly inspires confidence! 😉
My verdict on Blissim
Before trying out the Blissim box for real, I had heard about it for several years. I had also subscribed to other beauty boxes, so I had high expectations for this so-called number one box in France!
🧡 I subscribed with no commitment through the website. I was a bit concerned that the delivery wouldn't be tracked, but I was very pleasantly surprised to receive my box very quickly afterwards, in just a few days. It was a collaboration with the brand Caudalie, whose products I really enjoy. I immediately loved the design of the box, which is in a liberty print, as well as the products included.
💛 Every month, Blissim offers products from renowned brands that I enjoy testing and sharing with my friends. I completed my beauty questionnaire to provide Blissim with information about my profile. I have sensitive skin, which is prone to redness, so some products aren't suitable for me. Since then, Blissim has taken this into account, and so far, I haven't received any products that trigger a reaction from my skin. If that were to happen, I discovered through reading other customer reviews that I could contact customer service to exchange the product by explaining the situation, which reassures me!
💙 Sometimes, I do wish that they were full-sized products: they are not quite samples either, but some boxes like the Biotyfull box do offer full-size formats, which is rather nice! However, the price of Blissim remains very appealing.
I'll leave you with my little favourite, the July-August 2022 double box featuring products dedicated to summer beauty and its gorgeous beach bag:
✅ Although there are a few minor details that could be improved, I am truly pleased with Blissim and the products included in each box! I also love how attentive the brand is to its customers: you never feel lost!
FAQ about the Blissim box (formerly BirchBox): I answer YOUR questions!
👉 In this section, I will answer the questions you may have about the Blissim beauty box. If you can't find the answer to a question you're pondering, I encourage you to post a comment at the end of this guide, and I will definitely get back to you.
What does the "miniature format" of products in the Blissim box refer to?
This is neither a sample size nor a full-size retail format. It is a size that falls between the two, allowing you to test the product a few times to see if it suits you.
When will the Blissim box arrive?
Blissim dispatches the boxes at the beginning of the month. If you placed your order in the middle or towards the end of the month, it may be sent out as part of a second wave of deliveries.
Once subscribed, Blissim commits to delivering your first box within a month. Subsequent boxes will usually arrive at the beginning of each month.
Is there a commitment with the Blissim Box?
It depends on the chosen plan. You can opt for the 12-month commitment plan: in this case, you will receive a welcome gift.
You can also opt for a monthly subscription with no commitment, and you will be charged £14.90 per month, which corresponds to the purchase of the following month's box.
If you have chosen this type of subscription, you can cancel or suspend your subscription at any time from your account by going to the "my subscription" section.
How to get a Blissim discount code?
By using the promo code "YEARLY" when you sign up for a 12-month subscription, you'll get your first box for £1 instead of £14.90! You'll also enjoy an additional 15% discount on everything in the Blissim shop.
👉 Also consider cashback offers. Widilo is currently giving you £3 when you sign up, plus a 6% discount on every order!
How do I activate my Blissim gift card?
It's very simple: just click on this link, then enter the code displayed on your card and click to activate. The website will then guide you to provide:
- your beauty profile to receive personalised products,
- your delivery address and contact details.
👉 If you are already subscribed to Blissim, your subscription will automatically extend by the duration credited to your account! 😉
How to Leave a Review on Blissim?
The company Blissim encourages its customers to leave reviews! To share your thoughts on the service provided, you can head directly to the Blissim France profile on Trustpilot. All you need to do is click on "Write a review" and compose your message!
👉 The Blissim teams regularly check messages and respond to them!
How to contact Blissim by telephone?
Customer service is available from Monday to Friday, between 10 am and 6 pm, at the following number: 📞09 75 18 77 88 (local call rate). You can also:
- Contact them via chat by clicking on the chat button at the bottom left of this page,
- or send an email to the following address: hello@Blissim.fr.
Finally, the postal address of Blissim is:
Where is the Blissim shop located in France?
Blissim has an actual store located in Paris, at 17 rue Montmartre. It is open from Tuesday to Saturday, from 10:30 AM to 7:30 PM without interruption. Inside, knowledgeable beauty advisors are on hand to help you make your selection.
👉 Find out more information on the Insta account of the boutique!
The Blissim shop in Paris
How to cancel your Blissim subscription?
There are two possible situations:
🔸 You have taken out a subscription with a commitment
In this case, you must wait until the end of your commitment period (usually 12 months) in order to cancel it.
🔸 You have subscribed to Blissim with a no-commitment offer or your commitment period has ended
You can easily unsubscribe at any time. Simply go to your "my account" section on the Blissim.fr website, then navigate to the "subscription management" section in the menu and select the option "suspend my subscription".
You can suspend it indefinitely or for a period of 1, 3, or 6 months, depending on your preferences. Suspending it for a month can be very convenient if you're going on holiday abroad, for instance! 🌴
👉 Please note, if you were charged in the month you cancelled, you will receive the Blissim box for the following month. 😊
Why Birchbox Became Blissim?
You may have heard about the Birchbox subscription a few years ago? Rest assured, it hasn't vanished: in 2020, the brand changed its name and became independent following its separation from the international Birchbox group. It is now known as ... Blissim!
This name was chosen for its international appeal. It is easy to pronounce and it conveys:
- The English word "Bliss", which means: happiness, joy, delight,
- The suffix "-issime", a shortening that indicates a superlative and is found, for example, in the word "Sublimissime".
With a name like that, the brand sets itself apart by being firmly focused on positivity and places a strong emphasis on customer experience!
I hope this guide has helped you to determine if the Blissim box is right for you! Feel free to share your thoughts by leaving a comment! 😉