When it comes to beauty boxes, Blissim is definitely a go-to choice! Previously known as Birchbox, this subscription has been around for over ten years and is considered a pioneer in the field. It boasts hundreds of thousands of subscribers and is often referenced as an example. But does this box really live up to its reputation?
As a cosmetics fan, I myself have subscribed to the Blissim box for the past three months, and I'm here to share my thoughts on it honestly!
What is Blissim?
Examples of Blissim boxes in 2022
BLISSIM BOX | |
Contents | 5 to 6 beauty miniatures, 1 themed box, 1 magazine |
Price | S$14.90 / month |
Delivery | Included |
Commitment | No (There are options with a commitment.) |
Brands | Kiehl's, Nuxe, MAC, Clarins, Caudalie, Kérastase, Lancôme... |
💖 I Loved It
- Affordable pricing,
- The brands of the products,
- Customization of products through the questionnaire,
- Free delivery,
- The themes of the boxes,
- The pretty packaging.
❌ What I Liked Less
- The fact that they are miniatures,
- The fact that delivery is untracked (there's an extra charge for tracked delivery).

How Does the Blissim Box Work?
Blissim allows you to receive a beauty box featuring 5 to 6 samples every month, either at a pickup point or in your mailbox. These samples can include:
- cosmetic products: day creams, moisturiser, serum,...
- make-up: eyeshadow, lipstick, kohl, liner, highlighter...
- cleansing products: shampoo, shower gel, etc...
These products come from well-known brands such as Nuxe, MAC, Kiehl's, Garancia, Huygens, Bioderma, Clinique, and Kérastase...
After signing up for the offer, you can fill in a questionnaire to create your beauty profile. Based on your answers, Blissim will select for you the most suitable products from a selection of about fifteen items, which change every month.
You can choose a no-commitment plan, which is more expensive, or a plan with a commitment, which offers discounts and usually a welcome gift.
Every month, Blissim selects a different theme, which you can find illustrated on the pretty box that contains the products, as well as in the accompanying magazine.
👉 If your first box doesn’t meet your expectations, you have 14 days from the date you receive it to contact Blissim and return it for free to get a refund! It’s perfect for giving it a try. 😉

Blissim collaborates with well-known brands in the beauty industry
Is the Blissim box right for you?
Each Blissim box offers you the chance to try out a selection of miniatures from renowned cosmetic and beauty brands. If you enjoy taking care of yourself every day, trying out new products, and exploring new ranges, don’t hesitate to subscribe to the Blissim box!
👉 Do you have any allergies? Or sensitive skin? With the Blissim beauty questionnaire, you can share your preferences, and the Blissim team will consider them when making your selections.
✅The Blissim subscription is perfect for beauty enthusiasts and those who love surprises!
What is the price of Blissim?
The rates for Blissim depend on the delivery method selected and the destination country:
Details of the pricing for the offer provided by Blissim
The minimum price for the box is SGD 21.90. This covers a delivery to your home in mainland France, without tracking or to a pick-up point. If you prefer to have tracking, you'll need to pay SGD 24.80 per month.
Currently on the Blissim site, you have several options available:
- Commit for 12 months and enjoy the summer double box at a special price of S$14.90 instead of S$29.80, then subsequent boxes at S$14.90 per month,
- subscribe to a no-commitment offer and pay S$29.80 for the first box, followed by S$14.90 for the ones after that.
If you choose the no-commitment plan, your subscription will be automatically renewed every month. However, you will have the option to cancel without any charges directly from your account, or even put it on hold.
✅ Unless you're absolutely certain you want to commit to a 12-month subscription, I recommend going for a month-to-month plan. It doesn't cost much more at the moment, and you can cancel it easily at any time!
What does a Blissim box look like? Check it out in the video!
For this unboxing, I've decided to introduce you to the June box. To kick off the summer, Blissim has chosen to focus on hydration and pamper us with its "The Big Blue" theme!
- a body care product from Garancia,
- a face cream from Nuxe,
- a lovely blue bottle of hydrating face fluid from Algologie,
- a shower mousse from Ritualscosmetics,
- and finally, a personalised hair mask from Lazartigues, tailored to suit my hair type!
👉 I invite you to check out the video below to see the actual size of the products, look at their packaging, and get loads of information from the little magazine that comes with them, including usage tips.
Can I gift a Blissim subscription? 🎁
Sure! Blissim even offers a gift card system. To get started, simply visit the website, click on the "Box" tab, and head over to the "Gift the box" section.
Who should you gift a Blissim subscription to?
The Blissim box makes for a perfect gift for:
- a young woman who loves to pamper herself,
- a busy young mum,
- a colleague celebrating her birthday,
- a soon-to-be bride feeling a bit stressed,
- a friend who loves beauty and surprises,
- delighting your daughter, sister, niece, or cousin,
- celebrating Mother's Day the right way,
- and many more occasions to treat the special people in your life!
How much do Blissim gift cards cost?
You have three options to choose from:
- 3 months for S$44,
- 6 months for S$89,
- or 12 months for S$159, which means you get one box for free!
🤑 The two most appealing offers are the 3-month and 12-month plans: in fact, the 6-month plan costs more than double that of the 3-month one.
Check Out the Blissim Advent Calendar, a Must-Have for All Beauty Lovers!
Every year, just before Christmas, Blissim releases an Advent calendar that sells thousands of copies. Let me share more about it in the following lines!
What's inside the Blissim Advent Calendar?
You'll find 25 beauty products which include facial care, makeup, body products, hair care, beauty accessories, and even fragrances!
As always with Blissim, you can expect high-quality cosmetics from well-known brands. The products come in mini sizes (larger than samples but smaller than full-sized retail products).
When does the Blissim calendar come out?
In 2021, the advent calendar was available on the Blissim website from 1st October. This is expected to be similar for 2022.
What is the price of the Blissim calendar?
In 2021, it was sold at a retail price of S$59, with a special rate for box subscribers at S$49. This is a really attractive offer to treat yourself before Christmas, as this calendar had over S$210 worth of products!
In 2022, unless stated otherwise by the brand, it should remain within the same price range.
Save with the Blissim Loyalty Programme!
One of the other benefits of Blissim is access to the brand's loyalty program, as long as you make purchases on the Blissim.fr site. This could be a box for yourself, with or without commitment, a gift card, or even limited edition cosmetics sold directly on the website.
The loyalty programme is activated automatically as soon as you register on Blissim, allowing you to accumulate points in the following way:
Points are valid for six months and can be redeemed for gifts. You can check the gifts you are eligible for by logging into your account and going to "My Rewards":
👉 This interesting system allows you to quickly collect discounts and get lots of free products! Plus, if you're subscribed to the box, you get a permanent benefit that gives you a 15% discount on the Blissim shop for every order!
What do the customers think? Check out their reviews on the Blissim box!
Blissim relies on the verified review platform Trustpilot to manage its customer feedback, which is quite encouraging as it is a reliable independent service.
About Blissim
👉 The brand's website highlights a selection of its top Trustpilot reviews, which adds credibility as these are verified reviews. These are genuine feedback from customers who have placed orders and are satisfied.
However, the brand naturally chooses to highlight only positive reviews, which lacks a bit of nuance for making a real comparison.
About Trustpilot
By heading straight to the "Blissim France" page on Trustpilot, you can access all customer reviews. I was delighted to see that the company has a score of 4.7 out of 5 with over 7600 reviews, which is, as stated, "excellent"! This reflects their credibility and demonstrates that a large majority of their customers are satisfied with Blissim.
💚 Trustpilot Customers Appreciate
- Getting products that match their profile,
- The affordable price of the box,
- The effectiveness of customer service,
- The quality of the products,
- The brands that Blissim collaborates with,
- The many little gifts that come with the boxes: bags, beauty accessories...
- The renewal from Blissim: no repeated products in the boxes!
Positive review left on Trustpilot by a subscribing customer
❌ Blissim Under Fire
- Delivery delays (usually caused by the courier),
- Missing products in some boxes,
👉 For these two issues, Blissim's customer service always takes the time to respond personally to customer feedback. - Miniature-sized products instead of retail sizes,
- Loyalty points expiring after just 6 months.
Mixed reviews on Trustpilot and response from Blissim's customer service
On Facebook
The brand Blissim also offers a recommendation system on Facebook. Many customers highly recommend Blissim for the quality of their products, the personalised boxes, and the attractive pricing.
Some customers, however, have expressed concerns about the gradual increase in the box price over the past few years, as well as the fact that the products are smaller in size.
On Google
The Google account for Blissim is the same as that of the brand's boutique in Paris. Therefore, the reviews cover both the beauty box and the boutique located in Paris. With a rating of 4.5 out of 5, it’s clear that most customers are very satisfied. 😊
Example of a Google review on Blissim
Blissim on Social Media
The Blissim brand is of course active on social media, with:
- Instagram, where it has nearly 410,000 followers, solidifying its status as the top beauty box in the French market,
Screenshot of Blissim's Instagram account, featuring product showcase videos, makeup tips, unboxing...
- On Facebook, you can connect with many other subscribers,
- On TikTok, you’ll find fun videos to discover the latest from Blissim!
👉 Feel free to follow #blissim on social media to check out customer reviews. To find out more about the latest boxes, just add the month you're interested in to the hashtag, for example #blissimMay2022 for the May box in collaboration with Caudalie!
Can you trust the Blissim brand, or is it a scam?
Right from the homepage of the site, Blissim presents itself as the number one beauty box in France, which naturally sets high expectations!
But the brand is not new... It was established in 2011 under the name Joliebox, then became BirchBox, and finally rebranded as Blissim in 2020 to give it a more global appeal. It is owned by a Franco-American company called Beautycom, which is based in Paris, in the Montmartre district. The CEO is Quentin Reygrobellet, and the company is listed on the website société.com:
👉 This is a French company that has been operating legally for quite some time, which is reassuring when ordering online.
Moreover, the brand has a customer service hotline and takes the time to personally respond to customer reviews left on Trustpilot, always offering a solution.
In a unique offering in the beauty sector, the help section of the Blissim site even allows users to directly message a pharmacist for any medical inquiries. This is really convenient if you're uncertain before purchasing a product, especially if you have allergies or skin issues.
Finally, the brand knows its rights and responsibilities and highlights on the homepage the option to return items and get a full refund within 14 days of receipt by contacting customer service. This is in accordance with Article L121-20-12 of the Consumer Code, and it's great to see that Blissim takes this very seriously.
✅ Blissim is a brand that fully invests in customer satisfaction. This is definitely what has contributed to its success, as it really builds trust! 😉
My Verdict on Blissim
Before I tried the Blissim box for real, I had heard about it for several years. I’ve also subscribed to other beauty boxes, so I had high expectations for this so-called number one box in France!
🧡 I signed up for a no-commitment subscription through their website. I was a bit worried that the delivery wouldn't be tracked, but I was pleasantly surprised to receive my box very quickly, in just a few days. It was a collaboration with the brand Caudalie, whose products I really enjoy. I immediately loved the design of the box, which was in a liberty style, as well as the products included.
💛 Every month, Blissim offers products from top brands that I enjoy testing and even sharing with my friends. I filled out my beauty questionnaire to provide Blissim with information about my profile. I have a sensitive skin, which tends to get redness, so some products are not suitable for me. Since then, Blissim has taken this into account and I haven’t received any products that irritate my skin so far. If that were to happen, I found out by reading other customer reviews that I could contact customer service to exchange the product by explaining the situation, which gives me peace of mind!
💙 Sometimes, I do wish that these were full-sized products instead of just miniatures: they aren't samples, but certain boxes like the Biotyfull box offer full-sized options, which is quite nice! However, the price of Blissim remains very appealing.
Let me share with you my personal favourite, the July-August 2022 double box, featuring products tailored for summer beauty and a gorgeous beach bag:
✅ Although there are a few minor details that could be improved, I'm really impressed with Blissim and the products in each box! I also love how attentive the brand is to its customers: you never feel lost!
FAQ on Blissim Box (formerly BirchBox): I’m answering YOUR questions!
👉 In this section, I’ll be addressing the questions you have about the Blissim beauty box. If you can’t find the answer to your question, feel free to leave a comment at the end of this guide, and I'll be sure to respond to you.
What does the "miniature format" of products in the Blissim box refer to?
It's neither a sample size nor a full-size retail format. It's a size that falls in between, allowing you to try out the product a few times to see if it suits you.
When does the Blissim box arrive?
Blissim sends out the boxes at the beginning of the month. If you've ordered your box in the middle or at the end of the month, it might be dispatched as part of a second wave of deliveries.
Once you subscribe, Blissim will deliver your first box within a month. Subsequent boxes will normally arrive at the start of each month.
Is there a commitment with the Blissim Box?
It depends on the plan you choose. You can go for the 12-month commitment plan: in that case, you'll receive a welcome gift.
You can also opt for the monthly subscription with no commitments, which will charge you S$14.90 per month. This amount covers the cost of the box for the following month.
If you've selected this type of subscription, you can cancel or suspend your subscription anytime from your account by going to the "My Subscription" section.
How to Get a Blissim Promo Code?
By using the promo code "YEARLY" when you sign up for a 12-month subscription, you'll get your first box for just S$1 instead of S$14.90! Plus, you'll enjoy an extra 15% discount on everything in the Blissim shop.
👉 Don't forget about cashback offers! Widilo is currently giving you S$3 when you sign up, plus a 6% discount on every order!
How do I activate my Blissim gift card?
It's quite simple: just click on this link, then enter the code shown on your card and click on activate. The website will then guide you on how to proceed:
- your beauty profile to receive personalised products,
- your delivery address and contact details.
👉 If you are already a Blissim subscriber, your subscription will automatically extend by the credited duration on the card! 😉
How to Leave a Review on Blissim?
Blissim encourages its customers to leave reviews! To share your thoughts on the services provided, you can go directly to the Blissim France profile on Trustpilot. Just click on "Write a review" and pen down your message!
👉 The Blissim team regularly reviews messages and responds to them!
How to contact Blissim by phone?
Customer service is available from Monday to Friday, 10am to 6pm at the following number: 📞09 75 18 77 88 (local call charges apply). You can also:
- Contact them via chat by clicking the chat button at the bottom left of this page,
- or send an email to the following address: hello@Blissim.fr.
Lastly, the mailing address for Blissim is:
Where is the Blissim shop located in France?
Blissim has an actual store located in Paris at 17 Rue Montmartre. It is open from Tuesday to Saturday, from 10:30 AM to 7:30 PM without any breaks. Inside, knowledgeable beauty consultants are available to help you make your selections.
👉 Find out more information on the Insta account of the boutique!
Blissim Boutique in Paris
How to Cancel Your Blissim Subscription?
There are two possible situations:
🔸 You have subscribed to a commitment-based plan
In this case, you need to wait until your contract period ends (usually 12 months) before you can cancel it.
🔸 You have subscribed to Blissim with a no-commitment offer or your commitment period has ended
You can easily unsubscribe anytime. Just head over to your "My Account" section on the Blissim.fr website, then navigate to the "Subscription Management" section in the menu and select the option "Suspend My Subscription".
You can suspend it indefinitely or for a period of 1, 3, or 6 months, depending on your preferences. Suspending it for a month can be really convenient if you're going on holiday overseas, for instance! 🌴
👉 Just a heads up, if you were charged for the month in which you cancelled, you'll still receive the Blissim box for the following month. 😊
Why Birchbox Became Blissim?
Maybe you've heard about Birchbox subscriptions a few years ago? Well, good news — it's still around! In 2020, the brand rebranded itself and became independent again after parting ways with the international Birchbox group. It is now known as ... Blissim!
This name was chosen for its international appeal. It's easy to pronounce and connects:
- The English word "Bliss," which means happiness, joy, or delight,
- The suffix "-issime," which indicates a superlative and can be found in words like "Sublimissime."
With a name like that, the brand clearly focuses on positivity and places a strong emphasis on customer experience!
I hope this guide has helped you figure out if the Blissim box is right for you! Feel free to share your thoughts by leaving a comment! 😉