When it comes to beauty boxes, Blissim is a genuine standout! Formerly known as Birchbox, this subscription has been around for over a decade and is considered a pioneer in the industry. It boasts hundreds of thousands of subscribers and is often cited as a prime example. But does this box really live up to its reputation?
As a cosmetics fan, I've personally subscribed to the Blissim box for the past three months and I'm excited to share my thoughts with you, honestly and openly!
What is Blissim?
Examples of Blissim boxes in 2022
BLISSIM BOX | |
Contents | 5 to 6 beauty miniatures, 1 themed box, 1 magazine |
Price | $14.90 / month |
Delivery | Included |
Commitment | No (There are offers available with commitment.) |
Brands | Kiehl's, Nuxe, MAC, Clarins, Caudalie, Kérastase, Lancôme... |
💖 I Loved It
- Affordable pricing,
- The brands of the products,
- Customisation of products through the questionnaire,
- Free delivery,
- The themes of the boxes,
- The beautiful gift sets.
❌ I liked it less
- The fact that they are miniatures,
- The fact that delivery isn’t tracked (an extra fee applies for tracked delivery).

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How does the Blissim box work?
Blissim offers you the chance to receive, each month, at a collection point or in your letterbox, a beauty box containing 5 to 6 miniatures that may include:
- cosmetic products: day creams, moisturisers, serums,...
- make-up: eyeshadow, lipstick, kohl, eyeliner, highlighter...
- cleansing products: shampoo, shower gel, etc...
These products come from well-known brands such as Nuxe, MAC, Kiehl's, Garancia, Huygens, Bioderma, Clinique, and Kérastase...
After signing up for the offer, you have the option to fill out a questionnaire to create your beauty profile. Based on your answers, Blissim will select the most suitable products for you from a range of about fifteen items, which change each month.
You can select a no-obligation plan, which is more expensive, or a plan with a commitment that offers discounts and often a welcome gift.
Every month, Blissim selects a different theme, which you can find beautifully illustrated on the lovely box containing the products, as well as in the accompanying magazine.
👉 If you’re not happy with your first box, you have 14 days from the date you receive it to contact Blissim and return it for free to get a refund! It's a great way to give it a go. 😉

Blissim collaborates with well-known brands in the beauty world
Is the Blissim box right for you?
Each Blissim box offers you the chance to try several miniatures from top brands in the cosmetics and beauty industry. If you enjoy pampering yourself daily, trying new products, and discovering new ranges, don’t hesitate to subscribe to the Blissim box!
👉 Do you have any allergies or sensitive skin? With the Blissim beauty questionnaire, you can share your preferences, which the Blissim team will consider when making your selections.
✅The Blissim subscription is perfect for beauty enthusiasts and those who love surprises!
What is the price of Blissim?
The rates for Blissim depend on the delivery method selected and the destination country:
Details of the pricing for the offer provided by Blissim
The minimum price for the box is NZD 14.90. This is for a package sent within mainland France, to your home, without tracking or to a collection point. If you prefer tracking, you will need to pay NZD 16.80 per month.
Currently on the Blissim site, you have several options available to you:
- Sign up for 12 months and enjoy the summer double box at a special rate of $14.90 instead of $29.80, then subsequent boxes at $14.90 per month,
- subscribe to a no-obligation offer and pay $29.80 for the first box, then $14.90 for the following boxes.
If you choose the no-obligation plan, your subscription will automatically renew each month. However, you'll have the option to cancel without any charges directly from your account or to pause it instead.
✅ Unless you are truly certain about committing to a 12-month subscription, I recommend opting for a no-obligation plan, which currently doesn’t cost significantly more and can be cancelled easily at any time!
What does a Blissim box look like? Check it out in the video!
For this unboxing, I've decided to present the June box. To kick off summer, Blissim has chosen to focus on hydration and spoil us with its theme "The Big Blue"!
- body care product from Garancia,
- face cream from the Nuxe brand,
- a lovely blue bottle of moisturising face fluid from Algologie,
- a shower mousse from Rituals Cosmetics,
- and finally, a personalised hair mask from Lazartigues, tailored to my hair type!
👉 I invite you to check out the video below to see the actual size of the products, view their packaging, and get lots of information about the little magazine that accompanies them, which offers usage tips.
Can I gift a Blissim subscription? 🎁
Of course! Blissim even offers a gift card system. All you need to do is visit the website, click on the "Box" tab, and head to the "Gift the box" section.
Who should you gift a Blissim subscription to?
The Blissim box is the perfect gift for:
- a young woman who loves to pamper herself,
- a busy new mum,
- a colleague celebrating her birthday,
- a slightly stressed bride-to-be,
- a friend who adores beauty and surprises,
- brightening the day of your daughter, sister, niece, or cousin,
- properly celebrating Mother’s Day,
- and many more occasions to treat the special people in your life!
How much do Blissim gift cards cost?
You have three options to choose from:
- 3 months for $44,
- 6 months for $89,
- or 12 months for $159, which includes one free box!
🤑 The two most appealing offers are the 3-month and 12-month plans: in fact, the 6-month plan costs more than double the price of the 3-month option.
Check out the Blissim Advent Calendar, a must-have for all beauty enthusiasts!
Every year, just before Christmas, Blissim offers an Advent calendar that sells thousands of copies. I'm excited to share more about it in the following lines!
What's inside the Blissim Advent Calendar?
You'll find 25 beauty products including facial care, makeup, body products, hair treatments, beauty accessories, and even perfume!
As always with Blissim, these are cosmetics from well-known and quality brands. The products come in miniature sizes (larger than samples but smaller than full-sized products).
When is the Blissim calendar being released?
In 2021, the Advent calendar was available on Blissim's website from 1 October. It should be the same for 2022.
What is the price of the Blissim calendar?
In 2021, it was sold for a retail price of $59, with a discounted price for box subscribers of $49. This was a fantastic offer to treat yourself before Christmas, as this calendar contained over $210 worth of products!
In 2022, unless stated otherwise by the brand, it should remain in the same price range.
Save with the Blissim Loyalty Programme!
One of the other benefits of Blissim is access to the brand's loyalty programme, as long as you make purchases on the Blissim.co.nz site. This could be a box for yourself, with or without a subscription, a gift voucher, or even cosmetic products and limited editions sold directly on the site.
The loyalty programme activates automatically as soon as you sign up with Blissim, allowing you to accumulate points in the following way:
Points are valid for six months and can be redeemed for gifts. You can view the gifts you are eligible for by logging into your account and then going to "My Rewards":
👉 This interesting system allows you to quickly accumulate discounts and get a heap of free products! Plus, if you're subscribed to the box, you enjoy a permanent benefit that gives you 15% off at Blissim's shop with every order!
What do the customers think? Check out their reviews on the Blissim box!
Blissim relies on the Trustpilot verified review platform to manage its customer reviews, which is quite reassuring as it's a trustworthy independent service.
About Blissim
👉 The brand's website highlights a selection of its top Trustpilot reviews, which is a mark of credibility as these reviews are verified. They are genuine feedback from customers who have ordered and are satisfied with their experience.
However, the brand obviously chooses to highlight only positive reviews, which lacks a bit of nuance to establish a proper comparison.
About Trustpilot
By visiting the "Blissim France" page on Trustpilot, you can access all the customer reviews. I was delighted to see that the company has a score of 4.7 out of 5 with over 7600 reviews, which is, as noted, "excellent"! This demonstrates their credibility and shows that a large majority of customers are satisfied with Blissim.
💚 Trustpilot customers appreciate
- The fact that they receive products tailored to their preferences,
- The affordable price of the box,
- The effectiveness of customer service,
- The quality of the products,
- The brands that Blissim collaborates with,
- The many little gifts that come with the boxes: bags, beauty accessories...
- The refreshing variety from Blissim: no repetition in the products received!
Positive review left on Trustpilot by a subscribed customer
❌ Criticisms of Blissim
- Delivery delays (usually caused by the courier),
- Missing products in some boxes,
👉 For these two issues, Blissim's customer service always takes the time to respond personally to customer feedback. - Miniature-size products instead of retail size,
- Expiry of loyalty points after just 6 months.
Mixed reviews on Trustpilot and response from Blissim's customer service
On Facebook
The brand Blissim also offers a recommendation system on Facebook. Many customers recommend Blissim for the quality of the products, the customisation of the boxes, and the great value for money.
Some customers have expressed concerns about the gradual increase in the box price over the past few years, as well as the fact that the products are in smaller sizes.
On Google
The Google account for Blissim is the same as that of the Parisian store of the brand. Therefore, the reviews pertain to both the beauty box and the store located in Paris. With a rating of 4.5 out of 5, it's clear that most customers are very satisfied. 😊
Example of a Google review on Blissim
Blissim on Social Media
The Blissim brand is of course active on social media, including:
- Instagram, where it has amassed nearly 410,000 followers, reinforcing its status as the top beauty box in the French market,
Screenshot of Blissim's Instagram account, featuring product showcase videos, makeup tips, unboxings...
- On Facebook, where you can chat with many other subscribers,
- On TikTok with fun videos to discover the latest from Blissim!
👉 Feel free to follow #blissim on social media to check out customer reviews. To explore the latest boxes in detail, simply add the month you're interested in to the hashtag, for example, #blissimMay2022 for the May box in collaboration with Caudalie!
Can we trust the Blissim brand, or is it a scam?
Right from the homepage of the site, Blissim presents itself as the number one beauty box in New Zealand, which naturally sets high expectations!
But the brand is not new to the scene... It was established in 2011 under the name Joliebox, later becoming BirchBox, and finally rebranding in 2020 to Blissim to give it a more international appeal. It is owned by a Franco-American company called Beautycom, which is based in Paris, in the Montmartre district. Its CEO is Quentin Reygrobellet, and it is listed on the website société.com:
👉 This is a French company that has been operating legally for a long time, which is reassuring when you’re ordering online.
Additionally, the brand has a phone customer service and takes the time to personally respond to customer reviews left on Trustpilot, always offering a solution.
In a unique move for the beauty industry, the support section of the Blissim website even offers the option to directly message a pharmacist with any medical questions. This is incredibly handy if you're unsure about purchasing a product, especially in cases of allergies or skin issues.
Finally, the brand understands its rights and responsibilities and reminds customers on the homepage about the option to return items and receive a full refund up to 14 days after receipt, by contacting customer service. This is in compliance with Article L121-20-12 of the consumer code, and it's great to see that Blissim takes this matter very seriously.
✅ Blissim is a brand that is completely focused on customer satisfaction. This is likely what has contributed to its success, as it truly inspires confidence! 😉
My Verdict on Blissim
Before trying out the Blissim box for real, I had heard about it for several years. I had also subscribed to other beauty boxes, so I had high expectations for this highly talked-about number one box in France!
🧡 I signed up for a no-obligation subscription through the website. I was a bit worried that the delivery wouldn’t be tracked, but I was pleasantly surprised to receive my box very quickly, in just a few days. It was a collaboration with the brand Caudalie, whose products I really enjoy. I immediately loved the design of the box, featuring a liberty print, along with the products included.
💛 Every month, Blissim offers products from well-known brands that I enjoy testing and sharing with my friends. I filled out my beauty questionnaire to provide Blissim with information about my profile. I have sensitive skin that is prone to redness, so some products aren't suitable for me. Since then, Blissim has taken this into account and I haven't received any products that cause a reaction on my skin so far. If that were to happen, I discovered while reading other customer reviews that I could contact customer service to exchange the product by explaining the situation, which puts my mind at ease!
💙 Sometimes, I do wish that they were full-size products: they’re not samples either, but some boxes like the Biotyfull box do offer full-size options and that’s quite nice! However, the price of Blissim remains very appealing.
I'll leave you with my little favourite, the July-August 2022 double box featuring products dedicated to summer beauty and its lovely beach bag:
✅Despite a few minor details that could be improved, I am really pleased with Blissim and the products included in each box! I also love that the brand is so attentive to its customers: you never feel lost!
FAQ about Blissim Box (formerly BirchBox): I’m answering YOUR questions!
👉 In this section, I answer the questions you might have about the Blissim beauty box. If you can't find the answer to a question you have, feel free to leave a comment at the end of this guide, and I will respond, of course.
What does the "mini format" of the products in the Blissim box refer to?
It’s neither a sample size nor a full-size product. It’s an intermediate size that allows you to try the product a few times to see if it suits you.
When does the Blissim box arrive?
Blissim sends out the boxes at the beginning of the month. If you ordered your box in the middle or end of the month, it may be dispatched as part of a second wave of deliveries.
Once you subscribe, Blissim promises to deliver your first box within a month. Subsequent boxes will normally arrive at the start of each month.
Is there a commitment with the Blissim Box?
It depends on the plan you choose. You can go for the 12-month commitment plan: in this case, you will receive a welcome gift.
You can also choose the no-commitment monthly subscription, where you'll be charged $14.90 per month, which covers the cost of the next month's box.
If you've selected this type of subscription, you can cancel or suspend your subscription at any time from your account by navigating to the "My Subscription" section.
How to get a Blissim promo code?
By using the promo code "YEARLY" when you sign up for a 12-month subscription, you'll get your first box for just $1 instead of $14.90! Plus, you'll enjoy an additional 15% off everything in the Blissim shop.
👉 Also consider cashback offers. Widilo is currently giving you $5 NZD when you sign up, plus 6% off every order!
How do I activate my Blissim gift card?
It's very simple: just click on this link, then enter the code provided on your card and click on activate. The site will then guide you through the process to provide:
- your beauty profile to receive personalised products,
- your delivery address and your contact details.
👉 If you are already subscribed to Blissim, your subscription will automatically extend by the amount credited on your card! 😉
How to Leave a Review on Blissim?
The company Blissim encourages its clients to leave reviews! To share your thoughts on the service provided, you can head directly to the Blissim France profile on Trustpilot. All you need to do is click on "Write a review" and jot down your message!
👉 The Blissim teams regularly check messages and respond to them!
How to contact Blissim by phone?
Our customer service is available from Monday to Friday, 10 am to 6 pm at the following number: 📞09 75 18 77 88 (standard local call charges apply). You can also:
- Contact them via chat by clicking the chat button at the bottom left of this page,
- or send an email to the following address: hello@Blissim.fr.
Finally, the postal address for Blissim is:
Where is the Blissim store located in France?
Blissim has a real store located in Paris, at 17 rue Montmartre. It's open from Tuesday to Saturday, from 10:30 AM to 7:30 PM continuously. Inside, expert beauty consultants are available to help you make your selections.
👉 Find out more about the Insta account of the boutique!
The Blissim Store in Paris
How to cancel your Blissim subscription?
There are two possible situations:
🔸 You have signed up for a subscription with a commitment
In this case, you will need to wait until the end of your commitment period (usually 12 months) to cancel it.
🔸 You’ve subscribed to Blissim with a no-commitment offer or your commitment period has ended
You can easily unsubscribe at any time. Just head over to your "my account" section on the Blissim.fr website, then navigate to the "subscription management" section in the menu and select the option "suspend my subscription".
You can suspend it indefinitely or for a period of 1, 3, or 6 months, depending on your preferences. Suspending it for a month can be very handy if you're heading overseas for a holiday, for example! 🌴
👉 Please note, if you've already been charged for the month in which you cancel, you'll still receive the Blissim box for the following month. 😊
Why Birchbox Became Blissim?
You might have heard about Birchbox a few years ago. Well, it's still around: in 2020, the brand rebranded and became independent again after parting ways with the international Birchbox group. It’s now known as ... Blissim!
This name was chosen for its international appeal. It’s easy to pronounce and connects:
- The English word "Bliss", which means: happiness, joy, delight,
- The suffix "-issime", a shorthand that indicates a superlative, which can be seen in the word "Sublime".
With a name like that, the brand is clearly focused on positivity and places great emphasis on the customer experience !
I hope this guide has helped you to determine if the Blissim box is right for you! Feel free to share your thoughts by leaving a comment! 😉