My Take on AQUARELLE, the Custom Flower Subscription Box

In the past, to send flowers, you had to visit an Interflora florist in person. Nowadays, things have become much more convenient, and you can do everything online!

A few months ago, for Mother’s Day, I wanted to treat my mum to a flower subscription: I turned to Aquarelle for this service. Let me share whether the outcome was up to my expectations.

What is the Aquarelle Flower Subscription?

👍 I loved it

• The beauty of bouquets,
• The attractive pricing,
• The option to order without commitment instead of paying everything upfront,
• Aquarelle's eco-friendly approach (Kraft packaging, flowers from France, ...)

❌ What I Liked Less

• No option to choose the flowers or the colour of the ordered bouquets,
• Cannot add a small gift to your order,
• The bouquets are not made by a local florist and arrive by post.

An example of a Watercolour bouquet

How Does the Aquarelle Flower Subscription Work?

As most people love receiving flowers, Aquarelle's flower subscription is a fantastic idea to bring a touch of nature and beautiful colours into your home.

With this subscription, the recipient (which could be yourself) will regularly receive a surprise bouquet sent to their chosen address. This could even be to a workplace, to brighten up a reception area or a welcome desk, for instance.

What options are available for bouquets?

Unlike the pre-designed bouquets available on the website, the bouquets for subscriptions are created without a set template and are tailored according to:

• the arrival of French seasonal flowers at the workshop,
• the florist's inspiration and style.

Aquarelle offers you two different sizes of bouquets:

👉 A bouquet measuring 35 cm typically contains around fifteen small to medium-sized roses or seasonal flowers. For a size of 40 centimetres, you can expect about twenty flowers.

Bouquet diameter 35 cm

What is the subscription rate?

Aquarelle offers three delivery options:

• Once a month,
• Twice a month,
• Four times a month.

👉 When you subscribe, you must select the date for your first delivery. The bouquets will arrive between 8am and 2pm, excluding public holidays. If you choose a Saturday, subsequent deliveries will also be made on that same day: you will also have the option to view their schedule from your customer account.

Who Creates the Bouquets?

The bouquets are created by Aquarelle florists, who operate from a workshop located in France, in the Oise region. The delivery of the bouquets is then guaranteed:

• by bicycle if you live in Paris,
• by a traditional courier if you live elsewhere.

The Aquarelle florists' workshops in Brasseuse, located in a former distillery

What flowers will be included in the Aquarelle bouquets?

In the subscription packages, we're talking about seasonal flowers sourced from France. This means that in winter, you're more likely to receive flowers like tulips, ranunculus, and anemones... and you'll have to wait until May to enjoy a beautiful bouquet of peonies!

While you can't choose the colour of your bouquet, by opting for Aquarelle, you are supporting the French economy and ensuring a fair income for French flower producers. Choosing an Aquarelle subscription is also a responsible choice for the planet, as it helps to avoid flower imports by air and excessive packaging.

Is there a no-obligation offer with Aquarelle?

Absolutely, and this is particularly something that sets the brand apart from some of its competitors. For me, this aspect was crucial. If you choose the "no commitment" option, the cost of the bouquet, which is €39, will be deducted automatically with each delivery.

🤑 Aquarelle rewards your loyalty: every 11 bouquets, you’ll receive a free bouquet!

Who are Aquarelle flower subscriptions for?

The Aquarelle flower box, with its adaptable design, is ideal for giving a gift. The no-obligation offer allows you to send a bouquet at regular intervals while still having the flexibility to pause or stop at any time.

If you're looking to sign up for regular flower deliveries over an extended period, Aquarelle is the way to go because their prices are more competitive in this regard compared to Interflora, for instance.

Ultimately, Aquarelle is a perfect floral subscription for those who care about the environment and wish to make a responsible purchase. Whether it's the packaging or the flowers grown in France, the brand emphasises this aspect and allows you to give flowers or brighten up your home while staying true to your values.

What is the price of the Aquarelle flower subscription?

Aquarelle doesn't list its prices on a grid on their website. To access them, you need to use the subscription tool. To help you navigate and compare the options, I have thus summarised Aquarelle's floral subscription prices in two tables.

👉 All of these prices include delivery charges. They remain the same whether you purchase a gift card for a subscription or the subscription itself directly.

🔸 Watercolour Flower Prices - 35-centimetre Bouquet

🔸 Watercolour Prices - 40 Centimetre Bouquet

👉 Even if you're getting 4 bouquets a month for a year, you'll need to pay upfront in one go when you place your order. Here are my two tips for making payments easier:

• Pay with PayPal and take advantage of the four interest-free instalments offered by PayPal,
• Subscribe with no commitment to be charged €39 each time a bouquet is delivered.

What does a Watercolour flower bouquet look like?

For my part, I was pleased with the bouquets I had sent to my mother through Aquarelle. I was able to see some of them in person and received photos of the others. I appreciated the diversity of flower varieties they included and the harmony of colours crafted by the florist.

Compared to what you might find at a florist for the same price, I think that the volume of the watercolour bouquets is quite impressive. The bouquets are well packaged and have always arrived in excellent condition.

On the other hand, I was able to include a little note with my first order, which was attached to the bouquet as a card. It’s a lovely touch!

Discover the Aquarelle gift card for sending flower bouquets

Instead of taking out a subscription on behalf of someone else, Aquarelle allows you to give an e-gift card, which lets the bouquet recipient set up their own subscription directly on the Aquarelle website.

Who should you give Aquarelle flower bouquets to?

Flowers bring joy to most people! Whether it's to say thank you, to congratulate someone, or to celebrate a wonderful moment in life (like a birth, wedding, birthday, graduation...), a flower subscription can be a fantastic surprise that will delight the recipient and provide them with enjoyment over time.

How to Give an Aquarelle Gift Card?

Simply go to the "subscription" section of the website and select "e-gift card". Then, choose the duration and frequency of the subscription, enter your message, and proceed to payment. Once the payment is complete, Aquarelle will send you a code via email that you can give to the person receiving the gift.

What are the benefits of this system? 💚

• The gift can be presented immediately and remains a surprise,
• The recipient can choose their own date for the first delivery,
• You don’t need to know the recipient’s details to give your gift.

What is the main drawback of this gift card? ❌

This type of subscription does not provide access to the no-commitment offer, which allows you to pay for bouquets as they are sent and to stop whenever you wish. The minimum order is therefore one bouquet per month for three months.

👉 This is the main reason why I chose to sign up directly rather than going through the gift card.

Create Your Custom Bouquet with Aquarelle

Aquarelle offers a fresh innovation in the field of online flower delivery: you can now create your own bespoke bouquet, by choosing directly from the flowers available in the Workshop.

To do this, simply visit the website, under the "Create my bouquet" section. You can then choose your flowers, just as you would in a traditional florist:

💐 You can have your bouquet arranged by a florist for €4.50, and the delivery fee is €6.90.

Discover the Aquarelle services that set us apart from the competition!

By ordering directly from the Aquarelle.com website, you enjoy numerous benefits, included in the base price of your bouquet:

➡️ You can receive a photograph of the "real" bouquet created by the skilled florists at Aquarelle, which will be sent to the recipient.

How the Watercolour Flowers Photo Proof Works

➡️ You have the option to write a short message 💬 that will be included with the bouquet. You can even add a photograph 🖼️, which will be printed for free by Aquarelle. Lastly, you can attach a video 🎬 (up to 30 MB) using the Livstick platform: this allows you to accompany your bouquet with a message from you, as if you were right there with the person receiving it!

👉 Apart from the brief note, these options aren't available for the subscription.

What do customers think? Find out their reviews on Aquarelle!

When ordering online, it's helpful to know what other customers think in order to gauge the reputation of the service you're using. To assist you, I've looked into what people are saying about Aquarelle, and I'll summarise it for you in the following paragraphs.

On the Trustpilot platform

On the homepage of its website, Aquarelle highlights the verified review service Trustpilot. This is an independent site where you can find both positive reviews and criticisms. The Trustpilot rating is usually a good indicator: Aquarelle has a score of 3.8 out of 5, which means "good" according to the site’s scale, based on feedback from over 30,000 people, providing a solid sample size.

💚 Customers Loved It

• The quality of the bouquets, for the most part,
• Their beauty,
• Receiving a photo of the bouquet at the time of dispatch,
• The fact that the creations match the chosen product,
• The punctual delivery,
• The reliability of the customer service.

Positive review from an Aquarelle customer posted on the Trustpilot platform

❌ They appreciated it less

• The freshness of the flowers, for some (a new bouquet graciously sent by customer service),
• The price can sometimes be a bit high.

Mixed customer review on Aquarelle, posted on Trustpilot

About the Igraal Site

You can also find reviews about Aquarelle on the cashback site Igraal. The company receives a rating of 4.5 out of 5, similar to its competitor Interflora, with just under 400 reviews. Customers are generally happy with the delivery and the quality of the bouquet they received.

🤑 Igraal cashback also works with Aquarelle, giving you €3 credited to your account when you sign up.

On Google

On its website, Aquarelle also provides a link to its Google reviews. The Google rating is 4.4 out of 5, from nearly 13,000 reviews. Customers express that they are happy with the customer service and the bouquets, particularly noting their originality. There is a significant number of 5-star reviews!

Google Review of Watercolour

Watercolours on Social Media

You can find Aquarelle on:

• Instagram, to discover the latest from the brand (currently featuring: bouquets inspired by paintings from the Louvre!),
• Facebook, just like over 80,000 people who are also following us,
• Twitter, to get quick responses to all your questions.

👉 Aquarelle also has a YouTube channel where you can catch up on the latest news from the company as well as some creative flower arrangement tutorials:

A tutorial on how to create a bouquet of colourful flowers

Can we trust Aquarelle Flowers or is it a scam?

Although it may not be as well-known as Interflora or Florajet, Aquarelle has been selling flowers online for over 20 years.

It is based in France and only hires professional florists to create its bouquets and arrangements. The company has grown significantly in recent years, and now has over 130 employees.

The Aquarelle Flowers profile on the official Société.com website

The Aquarelle team is dedicated to ensuring customer satisfaction and takes the time to respond to online reviews. They also offer a telephone customer service that can be reached from Monday to Saturday, along with the option to contact the company via chat, email, WhatsApp, or even by post.

Aquarelle promises its customers quality guarantees:

✅ Aquarelle is a reliable French company that has long been a staple in the online flower sales scene, working with real artisan florists.

My Verdict on Interflora's Flower Subscription

After three months of my Aquarelle subscription, I’m now in a position to share my initial thoughts.

🔹 As for the registration on the site, it was very easy, and I was able to find what I was looking for without any hassle. I didn't use the gift card system, as I wanted to take out a subscription without commitment to send bouquets to my mum for a few months.

🔹 Regarding the bouquets, the result was lovely and met my expectations. My mum was delighted with the surprise and appreciated the little note that came with it. I would have liked to add a small gift to my order, like chocolates or a candle, as I noticed that Aquarelle has its own collection of candles. It's a pity that this isn't possible...

🔹 Of course, I would have preferred to use a florist near my mother, but I really wanted bouquets made with flowers from France, and that just wasn't feasible. So, Aquarelle was the best compromise to meet that request while ensuring that the bouquet was created by "real" florists.

🔹 Before choosing Aquarelle, I took a look at what other options were available. Compared to the competition, Aquarelle Flowers becomes really attractive when you order or have bouquets delivered regularly or over a long period. The no-strings-attached offer isn’t available with Interflora, which is quite handy, and I’m delighted that there’s a free bouquet for every 11 ordered.

✅ My experience with the floral subscription from Aquarelle was excellent, both for me and for the recipient of the bouquets! There were no delays, and the arrangements were lovely, although I would have perhaps liked more options for personalisation.

FAQs about Aquarelle Flowers: I Answer YOUR Questions!

👉 In this final section, I’ll be addressing the questions you have about Aquarelle Flowers, the flower subscription service offered by this company, or even about flower delivery in general. If you can’t find the answer to your question, feel free to ask me in the comments so that I can respond right here! 😉

How to activate your Aquarelle gift card?

If you have received an Aquarelle e-gift card for a flower subscription, you will need a code. To set up your subscription and receive your bouquets, simply visit the Aquarelle website. From the homepage, you can click on the link at the very bottom that says "Activate my subscription".

You can also do this from the "Subscription" section by clicking on "I’ve received a gift e-card". Just follow the prompts and enter the requested information.

👉 The day of the week you choose to receive your first bouquet will, by default, be the same for any future deliveries.

How to send flowers to someone?

To send flowers to someone via the Aquarelle site, you simply need to log in or use the app at least 24 hours before the scheduled delivery date. Then, you can choose a floral arrangement from the available selections and pay for it online.

You’ll need some information about the recipient of the flowers:

• His full name,
• His exact address,
• His phone number.

👉 You can also write a short message to accompany your delivery, or even add a photo or video. This service is provided by Aquarelle!

What flowers to give for a birthday?

For a woman's birthday, you could give her a lovely bouquet of seasonal flowers or roses. Red roses are quite romantic, while flowers in pastel shades are more suited for expressing affection.

For a man's birthday, I recommend choosing a potted plant or flowering plant. It's a classic choice that appeals to many!

Source: Instagram (@Aquarelle_fleurs)

💐 To find out more about this topic, check out this detailed article from our partner, Auréole Florale, which addresses this question thoroughly.

How to Leave a Review on the Aquarelle Website?

It's quite simple! Just head over to Trustpilot by clicking on this link. After that, you just need to click on "Write a review" and you can:

• Give a rating between 1 and 5 stars, with 5 being the highest score,
• Leave a detailed review,
• And provide a title.

👉 The Aquarelle Flowers team regularly reviews the feedback left on this platform and responds to it!

How to Get in Touch with Aquarelle?

As it is a French company, Aquarelle Fleurs can be contacted by phone at a standard rate number, 📞 01 85 69 00 00, available from Monday to Friday from 9 am to 6 pm and on Saturdays from 10 am to 3 pm.

You can also get in touch with the company:

• Via Whatsapp at 💬 06 44 64 12 11
• Through Chat by visiting the "Contact Us" section at the bottom of the Aquarelle homepage.

Finally, you can send correspondence to the following address:

AQUARELLE.COM
Brasseuse Manufacturing
15, Lucien Frémont Street
60 810 Brasseuse

How to Unsubscribe from Aquarelle?

If you have signed up for the no-commitment option with direct debit, all you need to do is log into your account and pause your subscription.

Otherwise, you'll need to wait until your subscription expires. It doesn't renew automatically.

I hope this article has answered the questions you had about Interflora, especially regarding their flower subscription service. Feel free to share your experience or give your feedback on this guide in the comments! 😉