My Thoughts on AQUARELLE, the Custom Flower Subscription Box

In the past, to send flowers, you had to visit an Interflora florist in person. Fortunately, things have become much easier, and now you can do everything online!

A few months ago, for Mother's Day, I wanted to give my mum a flower subscription, so I turned to Aquarelle for this service. Let me share the details to see if the result was up to my expectations.

What is the Aquarelle Flower Subscription?

👍 I Loved It

• The beauty of the bouquets,
• The attractive pricing,
• The option to order without commitment instead of paying everything upfront,
• The eco-friendly approach of Aquarelle (Kraft packaging, locally sourced flowers, ...)

❌ What I Didn't Like

• No option to choose the flowers or the colour of the ordered bouquets,
• Unable to add a small gift to your order,
• The bouquets are not made by a local florist and are delivered by parcel.

An example of a Watercolour bouquet

How does the Aquarelle flower subscription work?

Since most people enjoy receiving flowers, the Aquarelle flower subscription is a fantastic way to bring a touch of nature and lovely colours into your home.

With this subscription, the recipient (which could be you) will regularly receive a surprise bouquet sent to their chosen address. This could even be a workplace, to brighten up a reception desk or welcome area, for instance.

What options are available for bouquets?

Unlike the bouquet designs available on the website, the bouquets from subscriptions are created without a set template, according to:

• the arrival of French, seasonal flowers at the workshop,
• the inspiration and style of the florist.

Aquarelle offers you two different sizes of bouquets:

👉 A 35 cm bouquet typically contains around fifteen small to medium roses or seasonal flowers. For a 40 cm bouquet, you can expect about twenty flowers.

Bouquet diameter 35 cm

What is the subscription frequency?

Aquarelle offers three delivery options:

• Once a month,
• Twice a month,
• Four times a month.

👉 When subscribing, you need to select the date for your first delivery. Bouquets are delivered between 8am and 2pm, excluding public holidays. If you choose a Saturday, subsequent deliveries will also occur on the same day: you'll also have the option to view their schedule from your customer account.

Who Creates the Bouquets?

The bouquets are crafted by Aquarelle florists, who operate from a workshop located in France, in the Oise region. The delivery of the bouquets is then guaranteed:

• by bike if you live in Paris,
• by a traditional courier if you live elsewhere.

The Aquarelle florist workshops, located in Brasseuse, in a former distillery

What flowers will be included in the Aquarelle bouquets?

In subscription arrangements, we're talking about seasonal flowers sourced from France. This means that in winter, you can expect to see flowers like tulips, ranunculus, and anemones... and you'll need to wait until May to enjoy a beautiful bunch of peonies!

You may not be able to choose the colour of your bouquet, but by opting for Aquarelle, you support the Australian economy and ensure fair compensation for local flower growers. Choosing an Aquarelle subscription is also a committed gesture towards the environment, as it helps to avoid imported flowers by air and excessive packaging.

Is there a no-obligation offer with Aquarelle?

Absolutely, and this is particularly something that sets the brand apart from some of its competitors. For me, this aspect was crucial. If you choose the "no commitment option", the price of the bouquet, which is $39 AUD, will be automatically deducted with each delivery.

🤑 Aquarelle values your loyalty: for every 11 bouquets, you'll receive one bouquet free!

Who are Aquarelle flower subscriptions for?

The Aquarelle flower box, with its flexible design, is perfect for giving a gift. The no-obligation offer allows you to send a bouquet on a regular basis while still having the option to cancel at any time.

If you’re looking to subscribe for flower bouquets delivered regularly over an extended period, Aquarelle is the way to go as their prices are more competitive in this regard compared to Interflora, for example.

Ultimately, Aquarelle is the perfect floral subscription for those who care about the environment and want to make a responsible purchase. Whether it's the packaging or the flowers grown in Australia, the brand focuses on this aspect and allows you to give flowers or brighten up your home while staying true to your values.

What is the price of the Aquarelle flower subscription?

Aquarelle doesn't provide a detailed pricing grid on their website. To access it, you need to use their subscription tool. To help you navigate and compare the offers, I have therefore summarised the prices charged by Aquarelle for their floral subscriptions in two tables.

👉 All of these prices include delivery fees. They remain the same whether you purchase a gift card for a subscription or the subscription itself.

🔸 Watercolour Flower Prices - 35 Centimetre Bouquet

	1 month (no commitment)	3 months	6 months	1 year
1 bouquet /month	$39 (per month)	$117	$222.30	$421.20
2 bouquets /month	$78 (per month)	$222.30	$421.20	$842.40
4 bouquets /month	$156 (per month)	$421.20	$842.40	$1,684.80

🔸 Watercolour Prices - 40-centimetre Bouquet

	1 month (no commitment)	3 months	6 months	1 year
1 bouquet /month	$49 (per month)	$147	$279.30	$529.20
2 bouquets /month	$98 (per month)	$279.30	$529.20	$1,058.40
4 bouquets /month	$196 (per month)	$529.20	$1,058.40	$2,116.80

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👉 Even if you order 4 bunches each month for a whole year, you'll need to pay the full amount upfront when you place your order. Here are my two tips for arranging payment plans:

• Pay with Paypal and use the buy now, pay later service offered by Paypal,
• Subscribe without commitment and be charged $39 each time a bouquet is dispatched.

What Does a Watercolour Flower Bouquet Look Like?

From my experience, I was really pleased with the bouquets I sent to my mum through Aquarelle. I managed to see some of them in person and received photos of the others, and I really appreciated the variety of flowers used and the beautiful colour harmony created by the florist.

Compared to what you might find at a florist for the same price, I find that the volume of the watercolour bouquets is quite impressive. The bouquets are well packaged and have always arrived in great condition.

On the other hand, I was able to include a little note with my first order, which was attached to the bouquet as a card. It’s really lovely!

Discover the Aquarelle gift card for sending flower bouquets

Rather than signing up for a subscription on behalf of someone else, Aquarelle allows you to give an e-gift card, which enables the bouquet recipient to set up their subscription directly on the Aquarelle website.

Who should you give Aquarelle flower bouquets to?

Flowers bring joy to most people! Whether it's for a thank you, congratulations, or to celebrate a special moment in life (birth, wedding, birthday, graduation...), a flower subscription can be a delightful surprise that will surely please the recipient and provide enjoyment over time.

How to Give an Aquarelle Gift Card?

All you need to do is go to the "subscription" section of the website and choose "e-gift card". You then select the duration and frequency of the subscription, enter your message, and you can proceed to payment. Once this is completed, Aquarelle will send you a code via email that you can give to the recipient of the gift.

What are the benefits of this system? 💚

• The gift can be given right away and remains a surprise,
• The recipient can choose their own date for the first delivery,
• You don't need to know the recipient's details to give them your gift.

What is the main drawback of this gift card? ❌

This type of subscription does not provide access to the no-commitment offer, which allows you to pay for bouquets as they are sent and to cancel whenever you like. The minimum order is one bouquet per month for three months.

👉 This is the main reason why I preferred to sign up directly instead of going through the gift card.

Create Your Custom Bouquet with Aquarelle

Aquarelle offers a unique innovation in the field of online flower delivery: you can now create your own custom bouquet, by directly selecting from the blooms available in the Workshop.

To do this, simply head to the website, under the "Create My Bouquet" section. You can then select your flowers just as you would at a traditional florist:

💐 You can have your bouquet put together by a florist for $4.50, and the delivery fee is $6.90.

Discover the Aquarelle services that set us apart from the competition!

When you place an order directly from the Aquarelle.com website, you enjoy numerous benefits, included in the base price of your bouquet:

➡️ You can receive a photo of the "actual" bouquet created by the Aquarelle florists, which will be sent to its recipient.

How the proof photo of Watercolour flowers works

➡️ You have the option to write a short message 💬 that will be included with the bouquet. You can even add a photo 🖼️, which will be printed for free by Aquarelle. Lastly, you can even add a video 🎬 (up to 30 MB), thanks to the Livstick platform: this allows you to accompany your bouquet with a personal message, as if you were right there with the recipient!

👉 Aside from the brief message, these options are not available for the subscription.

What do customers think? Discover their reviews on Aquarelle!

When ordering online, it’s helpful to know what other buyers think to get a sense of the service’s reputation. To assist you, I’ve looked into what people are saying about Aquarelle, and I’ll summarise it for you in the following lines.

On the Trustpilot platform

On the homepage of its website, Aquarelle highlights the verified review service Trustpilot. This is an independent site where you can find both positive reviews and criticisms. The Trustpilot rating is generally a good indicator: Aquarelle has a score of 3.8 out of 5, which is considered "good" according to the site's scale, from over 30,000 people, providing a solid sample size.

💚 Customers Loved It

• The quality of the bouquets, for the most part,
• Their beauty,
• Receiving a photo of the bouquet at the time of dispatch,
• The creations matching the selected product,
• The timely delivery,
• The reliability of customer service.

Positive review from an Aquarelle customer posted on Trustpilot

❌ They enjoyed it less

• The freshness of the flowers, for some (a replacement bouquet graciously provided by customer service),
• The price can sometimes be a bit steep.

Mixed customer review of Aquarelle, posted on Trustpilot

About Igraal

You can also find reviews of Aquarelle on the cashback site Igraal. The company received a rating of 4.5 out of 5, similar to its competitor Interflora, with just under 400 reviews. Customers are generally happy with the delivery and the quality of the bouquet received.

🤑 Igraal's cashback also works with Aquarelle, offering a $3 credit on your account when you sign up.

About Google

On its website, Aquarelle also provides a link to its Google reviews. The Google rating stands at 4.4 out of 5, based on nearly 13,000 reviews. Customers report being satisfied with the customer service and the bouquets created, particularly noting their uniqueness. There is a large proportion of 5-star reviews!

Google Review of Aquarelle

Watercolour on Social Media

You can find Aquarelle at:

• Instagram, to discover the latest from the brand (currently featuring bouquets inspired by paintings from the Louvre!),
• Facebook, where over 80,000 people are also following us,
• Twitter, to get quick responses to all your queries.

👉 Aquarelle also has a YouTube channel where you can find the latest news about the company as well as some creative floral art tutorials:

A guide to creating a bouquet of vibrant flowers

Can we trust Aquarelle flowers or is it a scam?

Although it may not be as well-known as Interflora or Florajet, the company Aquarelle has been selling flowers online for over 20 years.

It is based in France and only recruits professional florists to create its bouquets and arrangements. The company has grown significantly in recent years, and now employs over 130 staff.

The Aquarelle Fleurs profile on the official Société.com website

The Aquarelle team is committed to customer satisfaction and takes the time to respond to online reviews. They also offer a telephone customer service available from Monday to Saturday, as well as the option to contact the company via chat, email, WhatsApp, or even by post.

Aquarelle promises its clients quality guarantees:

✅ Aquarelle is a reputable French business that has been a staple in the online flower market for many years, working with qualified local florists.

My Verdict on Interflora's Flower Subscription

After three months of Aquarelle subscription, I'm ready to share my initial thoughts.

🔹 As for the registration on the site, it was very simple and I was able to easily find what I was looking for. I didn't use the gift card system, as I wanted to take out a no-obligation subscription to send flowers to my mum for a few months.

🔹 Regarding the bouquets, the outcome was fantastic and met my expectations. My mum was thrilled with this surprise and appreciated the little note that came with it. I wish I could have added a small gift to my order, like some chocolates or a candle, as I noticed Aquarelle has their own collection of candles. It's a shame that this isn't possible...

🔹 Of course, I would have preferred to go with a florist near my mum's place, but I really wanted bouquets made with flowers from France, and that just wasn't possible. Aquarelle was therefore the best option to meet this request while ensuring that the bouquet was crafted by "real" florists.

🔹 Before choosing Aquarelle, I had a look at what other options were available. Compared to the competition, Aquarelle Flowers becomes particularly appealing when you order or have bouquets delivered regularly or over an extended period. The no-obligation offer is not available with Interflora; however, it is quite convenient, and I’m thrilled that they offer one free bouquet for every 11 bouquets ordered.

✅ My experience with the floral subscription from Aquarelle was positive for both me and the recipient of the bouquets! There were no delays, and the arrangements were stunning, although I would have appreciated more options for personalisation.

FAQs about Floral Watercolours: I’m answering YOUR questions!

👉 In this final section, I’ll address the questions you have about Aquarelle Flowers, the flower subscription offered by this company, or even about flower delivery in general. If you can't find the answer to your question, feel free to ask me in the comments so I can respond right here! 😉

How to activate your Aquarelle gift card?

If you have received an Aquarelle e-gift card for a flower subscription, you'll need a code. To set up your subscription and start receiving your bouquets, simply visit the Aquarelle website. From the homepage, scroll down and click on the link at the bottom that says "Activate my subscription".

You can also do this from the "Subscription" section by clicking on "I received a gift e-card". Just follow the prompts and enter the requested information.

👉 The day of the week you choose to receive your first bouquet will automatically be the same for all subsequent deliveries.

How to send flowers to someone?

To send flowers to someone from the Aquarelle website, you just need to log in or use the app at least 24 hours before the scheduled delivery date. Then, you can select a floral arrangement from the available offerings and pay for it online.

You'll need some information about the recipient of the flowers:

• His full name,
• His exact address,
• His phone number.

👉 You can also write a short message to accompany your delivery, or even add a photo or video. This service is provided by Aquarelle!

What Flowers to Give for a Birthday?

For a woman's birthday, you could gift her a lovely bouquet of seasonal flowers or roses. Red roses are quite romantic, while flowers in pastel shades are more suitable if you want to show your affection.

For a man's birthday, I'd recommend choosing a green or flowering plant. It's a classic that appeals to most people!

Source: Instagram (@Aquarelle_fleurs)

💐 To find out more about this, check out this comprehensive article from our partner, Auréole Florale, which answers this question in detail.

How to leave a review on the Aquarelle website?

It's pretty straightforward! Just head over to Trustpilot by clicking on this link. Then, simply click on "Write a review" and you'll be able to:

• Rate from 1 to 5 stars, with 5 being the highest rating,
• Leave a detailed review,
• Give it a title.

👉 The Aquarelle Fleurs team regularly reviews the feedback left on this platform and responds to it!

How to Contact Aquarelle?

As it is a French company, Aquarelle Fleurs can be reached by phone at a standard rate number, 📞 01 85 69 00 00, available Monday to Friday from 9 am to 6 pm and on Saturday from 10 am to 3 pm.

You can also get in touch with the company:

• Via WhatsApp at 💬 06 44 64 12 11
• Through Chat by visiting the "Contact Us" section at the bottom of the Aquarelle homepage.

Finally, you can send a letter to the following address:

AQUARELLE.COM
Brasseuse Manufacturing
15 Lucien Frémont Street
60 810 Brasseuse

How to Unsubscribe from Aquarelle?

If you've signed up for the no-commitment plan with automatic billing, simply log in to your account and pause your subscription.

If not, you’ll need to wait for your subscription to finish. It doesn’t renew automatically.

I hope this article has answered your questions about Interflora, particularly regarding their flower subscription service. Feel free to share your experiences or give your feedback on the content of this guide in the comments! 😉