My Thoughts on Ultra Premium Direct: Finally Quality for Your Pets!

Do you have a cat or a dog and want to give them the best? That’s perfectly normal, as they are, after all, a full-fledged member of your family. Unfortunately, the food available in supermarkets is often of quite average quality and can, in the long run, affect your pet's health.

As someone who has both a cat and a dog, I had the chance to try some kibble made not far from my home: it’s from the brand Ultra Premium Direct, and I’ll be sharing my thoughts in the following lines.

Ultra Premium Direct in 1 Minute!

Source: ultrapremiumdirect.com

👍 I Loved It

• High quality and tasty kibble,
• Easy and quick ordering,
• Very honest value for money,
• Responsive customer service,
• Quality packaging and fast delivery.

❌ What I Liked Less

• Unable to choose a delivery time during the day (morning or afternoon),
• The benefit offered by the subscription could have been slightly better or perhaps without any commitment.

Source: ultrapremiumdirect.com

What is Ultra Premium Direct?

This is a French brand that sells and delivers high-quality kibble, wet food, and treats for dogs and cats straight to your door. This company, which manufactures its products in France, focuses on quality and affordability.

What does Ultra Premium Direct offer?

Ultra Premium Direct is both a physical store in Agen and an e-commerce site that delivers across Australia. The brand sells pet food that it designs and manufactures itself.

Ultra Premium Dog Food 🐕

You can choose between puppy food or adult dog food. There are three types of packaging available:

• Dry kibble,
• Wet food,
• Treats.

👉 Treats shouldn't be the only source of food for your pet: they're a special reward to give now and then, to bring them joy or to encourage good behaviour.

Source: ultrapremiumdirect.com

Ultra Premium Direct also takes into account your pet's specific needs to provide them with a balanced diet that suits their lifestyle. You'll find a range of kibble options:

• For puppies or dogs of all sizes,
• For sensitive puppies or dogs (digestively sensitive),
• For desexed adult dogs,
• For light adult dogs,
• For active adult dogs,
• For hypoallergenic adult dogs,
• For senior adult dogs,
• With specific flavours to choose from:
• Salmon and rice,
• Chicken,
• Lamb and trout,
• Lamb and rice.

Source: ultrapremiumdirect.com

Ultra Premium Direct for Cats 🐈

For cats, Ultra Premium Direct offers not only dry food, wet food, and treats but also litter and quality products to take care of your furry friend.

When it comes to nutrition, you'll find, just like with dogs, that there are foods specifically tailored to their lifestyle and characteristics:

• Kittens,
• Adult sterilised cats,
• Normal activity cats,
• Active cats,
• Hairball control,
• Light - Chicken and rice,
• Delicate.

Source: ultrapremiumdirect.com

You can also choose from meal kits that mix dry kibble and wet food, perfect for those who like to alternate between the two.

Regarding litter and care products, you can also purchase them from the Ultra Premium Direct website:

• Some nutritional supplements: Salmon oil, organic spirulina, digestion supplements, joint supplements...
• Healthy plant-based litter,
• Toys,
• A balm for their nose and paw pads,
• A blanket...

Source: ultrapremiumdirect.com

How to Discover These Products?

You can order these products directly from the Ultra Premium Direct website. In this case, you get factory prices, up to 40% cheaper than what you would find in pet shops for the same quality. Additionally, the delivery is fast: once your order is confirmed, you'll receive your packages within 24 to 48 hours.

👉 If you order regularly, Ultra Premium Direct offers a free subscription service, allowing you to enjoy a 10% discount on all products. It's a fantastic reward for your loyalty!

Source: ultrapremiumdirect.com

If you live near Agen, in Lot-et-Garonne, you can also visit the factory outlet at the following address:

Can we taste the food before ordering?

If you're already shopping at Ultra Premium Direct, you can add up to two samples to your order. These are priced at a flat rate of $1 and will help you determine if these new foods are suitable for your dog or cat.

Source: ultrapremiumdirect.com

The samples can be found in the section of the same name, which you can locate in the main menu of the Ultra Premium Direct website.

Where are Ultra Premium Direct kibble made?

One of the major advantages of Ultra Premium Direct is that all the food sold on the site is made in France, in a factory located in Lot-et-Garonne. This factory adheres to strict standards regarding safety and hygiene, and is approved by the government.

Want to see how kibble is made? Watch the video!

The raw ingredients used to make the kibble and wet food are processed in European factories, before being inspected and then transformed into the final product at the Agen facility.

👉 Wet food is also made in Brittany and Normandy.

Of course, as it is a French brand, the customer service is French and is also based in the factory in Lot-et-Garonne. So when you contact Ultra Premium Direct, you can be assured that you are dealing with a specialist representative based in France, rather than a subcontractor.

What do veterinarians think of Ultra Premium Direct?

Ultra Premium Direct foods are made with the assistance of veterinary nutritionists. They are formulated to meet the genuine needs of your pet, who is a carnivore. You'll find grain-free formulas or those with very little grain, which are easy to digest and well-balanced.

👉 Ultra Premium Direct products adhere to the nutritional recommendations suggested by most veterinarians. Their dry food, wet food, and treats are free from preservatives, artificial flavours, and colourings.

Each ingredient is checked and tested by Ultra Premium Direct's partner veterinarians. The goal is to ensure that as many as possible are of natural origin.

Source: ultrapremiumdirect.com

What commitments does Ultra Premium Direct have towards animals?

Animal welfare is a crucial part of Ultra Premium Direct's ethics. For the founders, it's not just about selling pet food; it's also about using their brand's image to make a difference.

In 2022, Ultra Premium Direct became part of the 1% for Animals initiative. This means that 1% of the total revenue from labelled products (puppies and kittens) is donated to organisations that protect animals.

Discover the actions taken with 1% for Animals

Created by the YouCare association, this label aims to protect global biodiversity. Thanks to the funds raised, numerous initiatives are undertaken to support animal welfare:

• Rehoming abused animals,
• Supporting shelters,
• Protecting endangered species,
• Rescuing wild or farm animals in distress...

What are the prices at Ultra Premium Direct?

As this is a premium food, the prices are not the same as those found in supermarkets for low-cost kibble. However, I find the prices offered by Ultra Premium Direct to be quite competitive. Let's take a closer look together at what budget to expect.

How much do Ultra Premium Direct dry food kibbles cost? 💰

Here’s a summary table of the prices charged by Ultra Premium Direct for their kibble.

🐈 For a 5-kilo spayed cat, it costs on average around $15 per month.

🐕 For a dog weighing 10 kilos, you can expect to spend around $30 per month.

🐩 For a 25-kilogram dog, the monthly cost of Ultra Premium Direct kibble is $48.

🐕‍🦺 Finally, for a large dog weighing 40 kilograms, the cost will be around $70 per month.

What is the cost of other foods? 💰

Dog and cat wet food can be used on its own or alternated with dry kibble.

For dogs, the average price is about $6 per kilogram without a subscription, which is reduced to $5.50 with it.

Source: ultrapremiumdirect.com

Cat food pouches are a bit pricier, with an average cost of $7.30 per kilo, which can drop to around $6.60 with a subscription.

For a 150-gram pack of treats, you can expect to pay around $5 for dogs.

Cat treats should be given in much smaller quantities and cost the same, but for only 30 grams.

What are the delivery fees for Ultra Premium Direct? 🚚

At Ultra Premium Direct, delivery is free on orders over $59. Otherwise, the costs range from $2.90 for delivery to a parcel collection point to $9.90 for express delivery within 24 hours.

Here’s a breakdown of the rates charged by each carrier:

Source: ultrapremiumdirect.com

👉 If you'd like to have an order over $59 delivered within 24 hours via Chronopost, it will cost $6.90.

How to Get a Discount at Ultra Premium Direct with Referrals? 🙋‍♀️

Ultra Premium Direct offers a really appealing referral program. You earn AU$5 for every friend you refer, and your friend receives AU$15. When you sign up, don’t hesitate to look for a referrer on this site if you don't know anyone already signed up with Ultra Premium Direct.

To sponsor a friend, simply visit the website and scroll down to the bottom of the homepage. Then click on "Our Services", followed by "Sponsorship". You will then access a page that will guide you through the sponsorship process. Don't hesitate, it's quick and easy!

Source: ultrapremiumdirect.com

How does the Ultra Premium Direct subscription work?

To reward you for your loyalty and make your life easier, Ultra Premium Direct offers a free subscription that allows you to enjoy 10% off your order by receiving your kibble on a regular basis. You choose the frequency during your subscription, based on your pet's actual needs.

Source: ultrapremiumdirect.com

Why choose an Ultra Premium Direct subscription?

The Ultra Premium Direct subscription is incredibly convenient. Each product comes with its own separate subscription, which you can cancel at any time. This means that if you want to stop receiving treats while still having kibble delivered to your door, you can do that.

This system also allows you to eliminate the mental load of purchasing pet food. It happens automatically, and you receive the food that meets your pet's needs delivered right to your door.

Ultimately, the main benefit for you is that this subscription allows you to save money effortlessly. A 10% discount means you save $10 for every $100 you spend. That’s not to be sneezed at!

Source: ultrapremiumdirect.com

🤑 With the subscription, if you spend roughly $30 on kibble each month, you'll save $36 over the year, which is more than a month free!

Is there a commitment with Ultra Premium Direct?

If you subscribe to a product, there is a commitment to two deliveries. This includes the delivery made at the time of subscribing, followed by another one. It's quickly worth it!

What are the different delivery frequencies available?

Here are the various options that Ultra Premium Direct offers you for delivery:

• 1 month,
• 6 weeks,
• 7 weeks,
• 2 months,
• 10 weeks,
• 11 weeks,
• 3 months,
• 4 months,
• 5 months.

How to Choose Your Delivery Frequency?

The easiest way is to use the tool provided by Ultra Premium Direct on each product when you select the subscription option:

Source: ultrapremiumdirect.com

Based on your dog's weight, this simple little program will calculate their kibble consumption and suggest a delivery frequency so you never run out! I've tried it, and it really works well. 😊

Can I change the delivery frequency later?

Of course! If you notice that you have plenty of kibble left or, on the other hand, you're going to run out too soon, just log into your personal account to easily adjust your delivery settings. However, there's one condition: to ensure your changes are taken into account, you need to make them at least three days before your order is dispatched. Worried you might forget this date? No need to stress, Ultra Premium Direct sends an email a week before your parcel is shipped.

👉 If you’d prefer to see this directly with an advisor, you can simply call Ultra Premium Direct at 📞 05.64.25.03.08 (cost of a local call) from Monday to Friday between 9 am and 6 pm.

Is there an Ultra Premium Direct gift card? 🎁

No, it doesn't seem to me that there’s currently an option to get an Ultra Premium Direct gift card. However, I encourage you to check for yourself on the website, as this information is accurate at the time I'm writing this review. 😉

What do Ultra Premium Direct customers think?

To give you an overview of what people are saying about this brand without you having to waste time comparing reviews yourself, I've put together a brief summary. Check it out in the following lines!

On the Verified Reviews platform

Ultra Premium Direct uses the French platform Avis Vérifiés to reach out to its customers and request their feedback. As a result, there are a vast number of reviews: nearly 16,000 in the last twelve months!

Source: avisverifies.com/avis-clients/ultrapremiumdirect.com

It's also noted that the average rating of these reviews is 9.4 out of 10, which is truly excellent. There are 94.3% of very positive reviews, resulting in a ratio of over 9 out of 10 people who are really satisfied.

Let’s take a look at the reasons behind this success.

💚 Ultra Premium Direct customers loved:

• The quality of the kibble,
• The efficiency and friendliness of customer service,
• The discounts offered,
• The ease of use of the website,
• The packaging of the kibble, featuring a zip lock that helps protect and keep it fresh,
• The speed of delivery in most cases.

Positive review from a customer of Ultra Premium Direct left on the Verified Reviews platform

❌ They liked it less

• Having to call to change my subscription,
• A few (rare) delays in delivery,
• Price increases that have happened recently.

Mixed customer reviews on Ultra Premium Direct's pricing - Posted on Verified Reviews

On Google

You can also find Ultra Premium Direct on its Google page, boasting a solid average rating of 4.3 / 5.

Source: google.com

Customers are also delighted with the quality of the products and the friendliness of the customer service. Since this is the review page on Google Maps, you will also find feedback about the outlet store, which has received excellent ratings and is easy to access.

Source: google.com

Ultra Premium Direct on Social Media

You can also follow the brand on social media using the links below:

• Instagram,
• Facebook,
• TikTok,
• Twitter.

👉 Share your Ultra Premium Direct experience with the community or check out their reviews by following #ultrapremiumdirect!

I also recommend checking out the YouTube channel of the brand, which features engaging content about the brand's latest news, its commitments to animal welfare, and its collaborations with YouTubers.

A Christmas Surprise at the 47 Animal Welfare League

Is Ultra Premium Direct a reputable company?

Ultra Premium Direct is a brand created by the French company Natura Plus Ultra Pet Food, which is located in Estillac, near Agen. The company has been offering direct sales from the factory online since 2013 and achieved a revenue of over 35 million euros in 2021.

Source: Société.com

Ultra Premium Direct offers a high-quality support service for its customers, with a phone support team available all week to provide advice, answer your questions, and assist you in managing your orders and subscriptions.

Source: Ultrapremiumdirect.com

The brand does not publicly respond to reviews left on the verified review platform, but it will assist you if you contact them through customer service.

✅ Ultra Premium Direct is a reputable and completely legitimate company based in France. Feel free to place an order; if there are any issues, customer service will be available to assist you.

My Verdict on Ultra Premium Direct ⭐⭐⭐⭐

As I write this review, I'm on my third order with Ultra Premium Direct. I've signed up for a subscription to receive dog food in kibble form and cat food in both wet and dry varieties. The deliveries arrive roughly every two months for my dog and every three months for my cat.

Source: Facebook (@ultrapremiumdirect)

Is it easy to order from Ultra Premium Direct?

When I came across Ultra Premium Direct, I immediately found the site very straightforward compared to other pet food e-commerce sites available online (like Zooplus, Wanimo...). There is a good selection, but it's easy to find the food you need thanks to the menu.

When it comes to prices, they are certainly higher than what you’d find at the supermarket, but the quality is far superior!

What do I think of Ultra Premium Direct dog food?

Dog kibble is nicely packaged and looks to be of good quality. Visually, it is not greasy. Furthermore, it doesn't have an unpleasant smell. My dog finds it very palatable and has no particular issues with it. His coat is beautiful, and he hasn't vomited since he started eating it.

Source: Instagram (@ultrapremiumdirect)

What do I think of Ultra Premium Direct cat food?

The cat kibble and wet food seem just as high-quality as the food I buy for my dog. They are specifically designed for neutered cats, which helps prevent my cat from gaining weight. The option of 7 kilograms of neutered food + 72 cans for $90 works perfectly for me and lasts about 3 months. I'm really happy with it!

What did I think of the delivery?

Delivery is a real perk of Ultra Premium Direct: it's fast and efficient! Once the order is placed, the kibble always arrives within 24 to 48 hours.

Is the Ultra Premium Direct subscription worth it?

Since it's a free subscription that offers a 10% discount, I found it to be a great deal! However, I would have preferred if there was no requirement for two orders, as I'm not sure if that can be transferred from one product to another if the food doesn’t suit. For my part, I did a test without the subscription the first time before signing up. Since subscribing, it's been really convenient and I no longer have to worry about buying kibble!

Source: Instagram (@ultrapremiumdirect)

Did I encounter any issues with Ultra Premium Direct?

Personally, I haven’t encountered any specific issues, but I’m quite available for deliveries as I work from home. For someone who is out during the day, it might be helpful to choose a delivery time that suits them.

✅ In conclusion, my opinion on Ultra Premium Direct is extremely positive: I am very happy with these kibble and the wellbeing they provide to my pets. I'm also pleased with the professionalism of the company: I recommend them 100%!

FAQs about Ultra Premium Direct: I'm answering YOUR questions!

In this final section, find the answers to the most frequently asked questions about Ultra Premium Direct! Got a question? Feel free to ask it in the comments! 😉

Source: Facebook (@ultrapremiumdirect)

How to transition from my old dry food to Ultra Premium Direct dog food?

As veterinarians recommend, to ensure everything goes smoothly, it's essential to make gradual changes over about a week:

• Day 1 and 2: 25% new kibble,
• Day 3 and 4: 50% new kibble,
• Day 5 and 6: 75% new kibble,
• Day 7: 100% new kibble!

Which Ultra Premium Direct food should I choose for my pet?

To find the perfect dry food or wet food for your pet, I recommend using this tool offered by Ultra Premium Direct. Just click on the link to access a comprehensive questionnaire, which will help you find the product that best suits your needs.

How to get a discount with an Ultra Premium Direct promo code?

There are several options available to help you save with Ultra Premium Direct:

• With the code WELCOME, you’ll receive a $5 discount on your first order,
• Using the code MIAM20, you can enjoy a 20% discount on your first order,
• Through referrals, you can currently save $5 for the referrer and $15 for the referred friend,
• By subscribing, you can get a 10% discount on your pet food for free, for life, in exchange for a commitment to two deliveries.

👉 Promo codes cannot be combined.

Source: Instagram (@ultrapremiumdirect)

How to get in touch with Ultra Premium Direct?

The customer service team is reachable at:

• By phone, from Monday to Friday between 9 am and 6 pm on 📞05 64 25 03 08 (local call charge applies),
• Through the contact form on the website by clicking this link,
• By post to the following address:

How to Unsubscribe from Ultra Premium Direct?