My Thoughts on HELLOFRESH: Home Delivered Meal Kits

Who hasn't dreamed of never having to go grocery shopping again? Although it seemed impossible just a few years ago, we can now rely on home meal kit delivery services. Unlike ready-made meals, you receive the ingredients and recipes at home, allowing you to enjoy the pleasure of cooking!

This is particularly what HelloFresh offers, one of the leaders in the industry. But is this type of service really as great as everyone says? I've had the chance to test this box myself, and I’ll let you discover what I thought of it.

HelloFresh, in a nutshell

👍 I loved it

• The quality of the ingredients,
• Transparency about the food's origin,
• The recipes offered,
• The various types of diets considered: vegetarian, flexitarian, low-calorie, fish and veggies...
• Fast delivery and careful packaging,
• The ability to reduce food waste.

❌ What I Liked Less

• The website's usability: it's tricky to find some information before placing an order!
• Preparation and cooking times are slightly underestimated,
• The delivery doesn't always arrive within the expected half-day timeframe.

How Does HelloFresh Work?

Voted meal kit of the year, Hellofresh offers you the convenience of receiving a meal kit straight to your door, complete with recipes and all the necessary ingredients to cook them. There’s no commitment and the subscription is flexible: you can order only for the weeks you need, with options for up to 5 meals catering for 2 to 6 people.

When you order from HelloFresh, you have a wide selection of recipes to choose from. The options available for you to pick your favourites change each week, allowing you to discover new flavours every time. The inspirations are diverse, including traditional French cuisine, as well as Italian, Asian, and Tex-Mex dishes.

Once you've selected your dishes on the website or app, you'll receive the ingredients and step-by-step recipes quite quickly, in a well-packaged box. The meats and fish are vacuum-sealed, and the fruits and vegetables are well protected, ensuring they arrive at your place in perfect condition.

Now it’s your turn! Head to the kitchen to whip up the recipe that tempts you. The ingredients are pre-measured according to the number of servings you’ve selected.

✅ Hellofresh offers a complete meal kit service that is easy to use, making your daily life simpler by allowing you to cook delicious meals without even needing to go grocery shopping!

Where Do HelloFresh Products Come From?

HelloFresh places a particular emphasis on the quality and sourcing of its ingredients that are delivered in the boxes. The company is committed to supporting short supply chains and ensuring fair compensation for producers. You will find the origin of each ingredient printed on the packaging.

Unless there are supply issues, the brand is committed to providing its customers with meats 100% sourced from France, as well as cheeses and dairy products that are produced locally.

Fruits and vegetables are also French, and the breads are made with artisan methods, honouring traditional craftsmanship.

HelloFresh strives to source as much as possible from certified producers:

🐑 Finally, the brand advocates for animal welfare and carefully checks the living conditions of the animals from the farms it sources its products from. If you don’t eat meat, it offers a variety of vegetarian meals.

Who are HelloFresh meal kits for?

The Hellofresh meal box offers servings for 2 to 6 people, with a maximum of 5 meals per week. It's incredibly convenient for families or couples, especially for those who may not have the time to do grocery shopping or plan meals.

As this is a cooking box rather than pre-prepared meals, it's perfect for those who:

• want to know what's on their plate,
• would like to learn to cook, but don’t know where to start,
• are keen to try new flavours to break away from the ordinary!

Hellofresh caters to various dietary requirements by allowing its customers to select and combine options that define their diet, such as:

• Classic,
• Family-friendly,
• Vegetarian,
• Quick,
• Calorie Smart,
• Fish and Vegetables,
• Flexitarian.

HelloFresh, how much does it cost?

Hellofresh offers you quality meals starting from $3.63 per serving. The price decreases based on the number of meals ordered and the servings you select. This way, you can easily adjust according to your budget.

👨‍👩‍👧‍👦 For example, for a family of four who would have four meals a week, the proposed price is $74.

🤑 For your first three boxes ordered, HelloFresh is offering a very appealing welcome offer that lets you try the service without breaking the bank:

👉 With this offer, you can save up to $80!

What does a HelloFresh box look like? Find out in the video!

You'd like to order HelloFresh, but you prefer to see what gets delivered first. In this video, you'll discover:

How to Gift a HelloFresh Subscription?

Are you keen to treat someone in your life to the HelloFresh service? Currently, the Australian site does not offer gift cards. However, if you have the details of the person you want to surprise, you can definitely go ahead and order for them. Just bear in mind that you'll need to have a good understanding of their preferences, as you will be selecting the meals on their behalf.

👉 Another tip is to simply give him a certain amount of money in an envelope, indicating that it's an advance to treat himself to some meals on HelloFresh! 😉

➡️ Who can you gift HelloFresh meal boxes to?

It’s a fantastic gift idea for someone who:

• Wants to eat a balanced diet but doesn't know where to start (someone on a diet or with health concerns),
• Wants to learn how to cook (young, student...)
• Is very busy (young parents, someone in training...)

✅ We wish that HelloFresh offered gift cards, as it would be a fantastic gift idea to introduce someone to new flavours.

What do those who have tried it think? Discover customer reviews on HelloFresh!

Checking customer reviews before purchasing a meal kit is a really helpful step to understand its strengths and weaknesses. To assist you, I’ve summarised the main trends about the HelloFresh brand that can be found online.

On the Hellofresh website

On its homepage, HelloFresh highlights glowing reviews from customers who have already ordered multiple boxes:

👉 These provide valuable insights on the boxes, but it's clear that the brand won't display negative reviews on their homepage. To access a comprehensive range of opinions, it's best to check out verified independent review sites, such as Trustpilot or Igraal.

About Trustpilot

Thanks to the verified reviews system, Trustpilot ensures that individuals who have left a review for HelloFresh have actually ordered and tried the service. The brand has nearly 5000 reviews at the time of writing this article, which is a sign of credibility. The overall rating is 4.1 out of 5, which is positive and makes you want to learn more.

💚 Trustpilot customers loved

• The quality of the ingredients and their freshness,
• The very efficient customer service by phone,
• The quality of the packaging, which is recyclable,
• The ability to discover new recipes,
• The delicious taste of the cooked recipes.

Example of a positive review from Trustpilot

❌ They liked it less

• Limited meat-free recipes,
• The quality of tomatoes (especially out of season),
• The subscription pause system, which requires a week-by-week approach rather than a bulk order,
• Delivery can be a day late,
• A maximum of 5 meals per week: competitors offer up to 9 meals!

Example of a mixed review from the site Trustpilot

About Igraal

👉 The Igraal website also collects reviews on HelloFresh meal kits. The rating is 4.5 out of 5, which aligns with the ratings on Trustpilot. Igraal also offers an appealing cashback deal with €3 credited to your account upon registration and €4.5 refunded on your order.

HelloFresh on Social Media

You can find the company on:

• Instagram, featuring information about your box, tips, and recipes from their meal kits,

Customer feedback on Instagram

• Facebook, with over 2 million followers and plenty of interesting posts.

💬 If you sign up for HelloFresh, feel free to follow the brand on social media to connect with the community. You'll discover new tips and be able to share the results of your cooking adventures!

Can We Trust the Hellofresh Brand, or Is It a Scam?

Hellofresh is part of the international group of the same name, which has achieved remarkable success worldwide, with, in 2021:

🍴 over a billion meals delivered,

💲 6 billion euros in revenue,

👨‍💼 and over 20,000 employees!

The group was established in 2011 by Dominik Richter and Thomas Griesel. It is based in Berlin, Germany. It is currently the largest meal kit provider in the United States. The kits are distributed in France, of course, but also in Australia, Canada, New Zealand, Japan, and many countries across Europe.

The creators of HelloFresh

Hellofresh is certainly far from going bankrupt, with the quality of its service demonstrated by its success around the globe.

The brand places a significant emphasis on communicating with its customers, as it is active on social media, responds to online reviews, and has a top-notch customer service, available via phone and chat seven days a week!

✅ It's clear why the brand was voted Meal Box of the Year 2022, given its international success and the reliability of its customer service.

My Verdict on HelloFresh

💛 There are times in life when finding the time to cook can be tricky. I've been experiencing this recently, with plenty of changes in my personal and professional life. So, testing this Hellofresh box was perfectly timed! I want to rediscover the joy of cooking and look after myself and my family by enjoying balanced meals.

💙 With each of my orders, I selected a set of balanced family recipes, some of which were vegetarian, as I'm trying to make an effort in that area. The delivery always arrived on the expected day or the next day and my products were fresh.

💜 Although the meals often took me a little longer to prepare than what was indicated in the recipe, I still saved a lot of time by not having to go shopping and not having to think about what to cook. HelloFresh allows me to make 5 delicious meals each week while discovering new recipes. I even think I could easily make some of them again later, without ordering the box.

🧡 For my part, I think I’ll keep ordering the Hellofresh box from time to time, especially during busy periods (like back to school and the festive season), to relieve some mental load while still enjoying delicious meals!

✅ I have been really pleased with the quality of the service provided by HelloFresh. I recommend these meal kits to anyone who wants to cook but doesn't have the time or the know-how. 😉

Hellofresh FAQ: I'm answering YOUR questions!

👉 In this final section, I will directly address the questions you have about the service offered by HelloFresh. If you can't find the answer to your question, feel free to leave a comment at the end of this article! I would be more than happy to respond. 😊

How to Choose Your Meals on HelloFresh?

Each week, HelloFresh offers you a selection of 21 different recipes. You can choose your meals individually from your "my account" section by clicking on "my deliveries" and selecting the dishes that appeal to you the most.

However, the site also offers ready-made selections based on certain criteria:

👉 There are also other options available, so feel free to choose what appeals to you most and fits your dietary needs.

Examples of HelloFresh Menus

How to Get a HelloFresh Promo Code? 💲

HelloFresh often offers promo codes that provide significant discounts. For example, the code HELLOPROMO80 gives you access to a reduction of $80 across your first three boxes.

How to pay less for HelloFresh? 🤑

To save a bit on your HelloFresh meal box purchases, you can:

• Take advantage of the welcome discount offer of $80 off your first three boxes using the code HELLOPROMO80,
• Use a cashback service like Igraal, which credits your account with $3 upon registration and $4.50 with each order, or Poulpeo, which offers up to $9 in cashback,
• Refer your friends by sharing your personal referral code (sent via email or available on your account), allowing you to earn $30 on an order and giving them a discount on their first three boxes.

Who delivers HelloFresh? 📦

Hellofresh delivery is available in mainland Australia (excluding remote islands not connected by road), and it is provided by Australia Post. Hellofresh will send you an email the day before your delivery with the delivery time, as well as an update on the day of delivery with real-time tracking of the courier's journey. You will also receive two text messages at the same times.

How to get in touch with HelloFresh? 💬

HelloFresh offers you several ways to get in touch:

• By phone, at 📞0 805 22 06 21 (cost of a local call), *
• By post, at the following address:
  HelloFresh Australia Pty Ltd
  14 Beffroy Street
  92200 NEUILLY-SUR-SEINE
• Through the virtual assistant on the website.

Where is HelloFresh located? 🌍

In France, HelloFresh is located in Neuilly sur Seine. However, the company operates in many countries around the world: the United States, Australia, Canada, Japan, the United Kingdom, Belgium, Italy, Scandinavia, Germany, Switzerland, Denmark, and of course, in France!

How to Pause HelloFresh? ⏯

You can pause your subscription up to 12 weeks in advance directly on the website. To do this, simply log in, navigate to the "My Deliveries" section, and click on the calendar located to the right of the "Menu from ... to ... " indication.

Next, simply select the date on which you do not wish to receive your delivery, then click on "Skip a week". The date will turn red, indicating that you won’t be getting a delivery on that day! You can easily reactivate the week if needed.

👉 Changes are generally possible up to one week before the delivery date. The exact deadline is noted on your calendar.

How to cancel HelloFresh and unsubscribe? 🛑

As HelloFresh has no commitment, you can unsubscribe at any time. To do this, simply log into your account and then:

• Click on "Settings" in the top right menu,
• Then go to the "Subscription Settings" tab,
• Next, in the "Status" section at the bottom of the page, you will find "Cancel my subscription",
• Once you click on this link, it's very straightforward as the site will guide you through the process.

👉 Once you've unsubscribed, you'll receive a confirmation email. Please note that it's essential to unsubscribe at least a week in advance to avoid receiving your next box.

I hope this article has answered the questions you had about the Hellofresh offering and helped you learn more about it. I'm looking forward to reading your comments to hear what you thought or to answer any questions you have! 😉