My Thoughts on Ultra Premium Direct: Quality Finally for Your Pets!

You have a cat or a dog and you want the best for them? It's completely understandable, as they are an integral part of your family. Unfortunately, the food available at supermarkets is often of fairly average quality, and over time, it can negatively impact your pet's health.

As a proud owner of both a cat and a dog, I had the chance to try some pet food made not far from my home: it's from the brand Ultra Premium Direct, and in the following paragraphs, I’ll share my thoughts with you.

Ultra Premium Direct in 1 Minute!

Source: ultrapremiumdirect.com

👍 I loved it

• High-quality and appealing pellets,
• Easy and quick ordering,
• Very honest value for money,
• Responsive customer service,
• Quality packaging and fast delivery.

❌I liked it less

• Unable to choose the delivery time during the day (morning or afternoon),
• The benefit offered by the subscription could have been slightly higher or there could have been no commitment.

Source: ultrapremiumdirect.com

What is Ultra Premium Direct?

This is a French brand that sells and delivers quality dry food, wet food, and treats for dogs and cats directly to your door. This company, which manufactures its products in France, focuses on quality and affordability.

What does Ultra Premium Direct offer?

Ultra Premium Direct is both a physical store in Agen and an e-commerce website that delivers across South Africa. The brand sells pet food that it designs and manufactures itself.

Ultra Premium Direct for Dogs 🐕

You can choose between puppy food or adult dog food. There are three types of packaging available:

• Croquettes,
• Pâté,
• Treats.

👉 Treats should not be the sole source of food for your pet: they are a special reward to be given to bring them joy or to encourage positive behaviour.

Source: ultrapremiumdirect.com

Ultra Premium Direct also considers the unique needs of your pet to provide a balanced diet tailored to their lifestyle. You will find options such as kibble:

• For puppies or dogs of all sizes,
• For sensitive puppies or dogs (digestive issues),
• For neutered adult dogs,
• For light adult dogs,
• For active adult dogs,
• For hypoallergenic adult dogs,
• For senior adult dogs,
• With a variety of flavour options to choose from:
• Salmon and rice,
• Chicken,
• Lamb and trout,
• Lamb and rice.

Source: ultrapremiumdirect.com

Ultra Premium Direct for Cats 🐈

For cats, Ultra Premium Direct offers not just dry food, wet food, and treats, but also cat litter and quality products to care for your furry friend.

When it comes to nutrition, just like with dogs, there are specific foods tailored to their lifestyle and characteristics:

• Kittens,
• Adult male cat neutered,
• Cat with normal activity,
• Active cat,
• Hairball control,
• Light - Chicken and rice,
• Delicate.

Source: ultrapremiumdirect.com

You can also choose from meal packs that mix dry food and wet food, perfect for those who prefer to alternate.

When it comes to litter and grooming products, you can also purchase from the Ultra Premium Direct website:

• Some supplements: Salmon oil, organic spirulina, digestion support, joint supplement...
• Healthy plant-based litter,
• Toys,
• A balm for their nose and paw pads,
• A blanket...

Source: ultrapremiumdirect.com

How to Discover These Products?

You can order these products directly from the Ultra Premium Direct website. This way, you benefit from factory prices, up to 40% cheaper than what you would find in pet shops for the same quality. Additionally, the delivery is fast: once your order is confirmed, you will receive your parcels within 24 to 48 hours.

👉 If you order regularly, Ultra Premium Direct offers you a free subscription plan, which allows you to enjoy a 10% discount on all products. It's a great reward for your loyalty!

Source: ultrapremiumdirect.com

If you live near Agen, in the Lot-et-Garonne region, you can also visit the factory store at the following address:

Can we taste the food before ordering?

If you're already shopping at Ultra Premium Direct, you can add up to two samples to your order. These are available for a flat price of R20 and will help you determine if these new foods are suitable for your dog or cat.

Source: ultrapremiumdirect.com

The samples are available in the section of the same name, which you can find in the main menu of the Ultra Premium Direct website.

Where are Ultra Premium Direct dog food kibble made?

One of the major positives of Ultra Premium Direct is that all the food sold on the site is manufactured in France, in a factory in Lot-et-Garonne. This factory adheres to strict standards of safety and hygiene, and is approved by the government.

Do you want to see how kibble is made? Watch the video!

The raw ingredients used to produce the kibble and wet food are processed in European factories, then checked before the Agen facility creates the final product from them.

👉 Wet food is also produced in Brittany and Normandy.

Of course, as this is a French brand, the customer service is French and is also based at the factory in Lot-et-Garonne. When you contact Ultra Premium Direct, you can be confident that you're dealing with a specialist based in France, rather than a subcontractor.

What do veterinarians think of Ultra Premium Direct?

Ultra Premium Direct pet foods are made with the assistance of veterinary nutritionists. They are formulated to meet the true needs of your pet, which is a carnivore. You will find grain-free formulas or those with very little grain, which are digestible and well-balanced.

👉 The Ultra Premium Direct products adhere to the nutritional recommendations set forth by most veterinarians. Their dry food, wet food, and treats are free from preservatives, artificial flavourings, and colourants.

Every ingredient is verified and tested by the partner veterinarians of Ultra Premium Direct. The aim is for as many of them as possible to be of natural origin.

Source: ultrapremiumdirect.com

What commitments does Ultra Premium Direct have towards animals?

Animal welfare is a fundamental aspect of the ethics at Ultra Premium Direct. For the founders, it's not just about selling food; it's also about using their brand's image to make a difference.

In 2022, Ultra Premium Direct joined the 1% for Animals initiative. This means that 1% of the total revenue from labelled products (puppies and kittens) is donated to organisations that protect animals.

Discover the actions taken thanks to the 1% for Animals

Created by the YouCare association, this label aims to protect global biodiversity. With the funds raised, numerous initiatives for the welfare of animals are being carried out:

• Rehoming abused animals,
• Supporting shelters,
• Protection of endangered species,
• Rescues of wild or farm animals in need...

What are the prices of Ultra Premium Direct?

Since this is a premium pet food, the prices are not the same as those you would find in supermarkets for low-cost kibble. However, I find the prices offered by Ultra Premium Direct to be quite competitive. Let's take a closer look together at what budget to expect.

How much do Ultra Premium Direct kibbles cost? 💰

Here is a summary table of the prices offered by Ultra Premium Direct for their kibble.

🐈 For a sterilised cat weighing 5 kilograms, the average cost is around R300 per month.

🐕 For a dog weighing 10 kilograms, you can expect to spend around R 400 per month.

🐩 For a 25 kilogram dog, the monthly cost of Ultra Premium Direct kibble is R960.

🐕‍🦺 Lastly, for a large dog weighing 40 kilograms, the cost will be around R1,400 per month.

What is the price of other foods? 💰

Dog and cat food can be used on its own or alternatively with dry kibble.

For dogs, the average price is around R120 per kilogram without a subscription, which drops to R110 with the subscription.

Source: ultrapremiumdirect.com

Cat wet food is a bit more expensive, with an average price of R140 per kilogram, which drops to about R125 with a subscription.

For a 150-gram pack of treats, you can expect to pay around R100 for dogs.

Cat treats should be given in much smaller quantities and cost the same price, but for just 30 grams.

What are the delivery fees for Ultra Premium Direct? 🚚

At Ultra Premium Direct, delivery is free for orders over R1,200. Otherwise, costs range from R60 for delivery to a collection point to R180 for express delivery within 24 hours.

Here’s a breakdown of the rates charged by the carrier:

Source: ultrapremiumdirect.com

👉 If you would like to have an order over R1,200 delivered within 24 hours using Chronopost, it will cost R140.

How to get a discount at Ultra Premium Direct through referrals? 🙋‍♀️

Ultra Premium Direct offers a really appealing referral program. You earn R100 for every friend you refer, and your friend gets R150. When you sign up, feel free to look for a sponsor on this site if you don't know anyone already registered with Ultra Premium Direct.

To sponsor a friend or family member, simply visit the website and scroll to the bottom of the homepage. Then click on "Our Services", followed by "Sponsorship". You will be directed to a page that will guide you through the sponsorship process. Don't hesitate, it's quick and easy!

Source: ultrapremiumdirect.com

How does the Ultra Premium Direct subscription work?

To reward you for your loyalty and to make your life easier, Ultra Premium Direct offers a free subscription that allows you to enjoy 10% off your order by having your pet food delivered at regular intervals. You choose the frequency during your subscription, based on your pet's actual needs.

Source: ultrapremiumdirect.com

Why get an Ultra Premium Direct subscription?

The Ultra Premium Direct subscription is incredibly convenient. Each product has its own separate subscription, which you can cancel at any time. This means that if you want to stop receiving treats while continuing to have dry food delivered to your home, that's totally possible.

This system also allows you to eliminate the mental burden of purchasing pet food. It works automatically, and you receive the food at home that matches your pet's needs.

Ultimately, the main benefit for you is that this subscription allows you to save money effortlessly. A 10% discount means you save R100 for every R1,000 you spend. That's not to be overlooked!

Source: ultrapremiumdirect.com

🤑 With the subscription, if you spend about R600 on pet food each month, you'll save R720 over the year, which is more than a month's worth for free!

Is there a commitment with Ultra Premium Direct?

If you subscribe to a product, there is a commitment to two deliveries. This includes the delivery made at the time of subscription, followed by another one. You'll quickly see the value in it!

What delivery frequencies are available?

Here are the various options that Ultra Premium Direct offers you to choose from for delivery:

• 1 month,
• 6 weeks,
• 7 weeks,
• 2 months,
• 10 weeks,
• 11 weeks,
• 3 months,
• 4 months,
• 5 months.

How to Choose Your Delivery Frequency?

The easiest way is to use the tool provided by Ultra Premium Direct on each product when you select the subscription option:

Source: ultrapremiumdirect.com

Based on your dog's weight, this simple little program will calculate their kibble consumption and therefore suggest a delivery frequency that will help you avoid running out! Having tried it myself, I can confidently say it's very reliable. 😊

Can I change the delivery frequency later?

Of course! If you notice that you have a lot of kibble left or, on the other hand, that you might run out too soon, simply log into your personal account to easily change your delivery settings. However, there is one condition: to ensure that the change is taken into account, it needs to be made at least three days before your order is dispatched. Worried you might forget this date? No need to worry, Ultra Premium Direct sends an email a week before your parcel is shipped.

👉 If you prefer to see this directly with an advisor, you can also simply call Ultra Premium Direct at 📞 05.64.25.03.08 (local call rates apply) from Monday to Friday between 9 am and 6 pm.

Is there an Ultra Premium Direct gift card? 🎁

No, it doesn't seem to me that there’s currently an option to obtain an Ultra Premium Direct gift card. However, I encourage you to check on the website yourself, as this information is accurate at the time of writing this review. 😉

What do customers think of Ultra Premium Direct?

To give you an overview of what people are saying about this brand without you having to waste time comparing reviews yourself, I've put together a short summary. Check it out in the following lines!

About the Verified Reviews Platform

Ultra Premium Direct uses the French platform Avis Vérifiés to gather feedback from its customers. In the last twelve months, there have been nearly 16,000 reviews!

Source: avisverifies.com/avis-clients/ultrapremiumdirect.com

We also observe that the average rating of these reviews is 9.4 out of 10, which is truly excellent. There are 94.3% of very positive reviews, indicating that more than 9 out of 10 people are really satisfied.

Let's explore the reasons behind this success together.

💚 Ultra Premium Direct customers loved:

• The quality of the kibble,
• The effectiveness and friendliness of customer service,
• The discounts offered,
• The ease of use of the website,
• The packaging of the kibble, featuring a zip that helps protect and keep it fresh,
• The speed of delivery in most cases.

Positive review from an Ultra Premium Direct customer posted on the Verified Reviews platform

❌ They appreciated it less

• The necessity to call in order to change one's subscription,
• Some (rare cases) have experienced delivery delays,
• Recent price increases.

Mixed customer review on Ultra Premium Direct's pricing - Posted on Verified Reviews

On Google

You can also find Ultra Premium Direct on its Google page, boasting a great average rating of 4.3 / 5.

Source: google.com

Customers are also delighted with the quality of the products and the friendliness of the customer service. Since this is the reviews page on Google Maps, you can also find reviews about the factory store, which is highly rated and easily accessible.

Source: google.com

Ultra Premium Direct on Social Media

You can also follow the brand on social media using the links below:

• Instagram,
• Facebook,
• TikTok,
• Twitter.

👉 Share your Ultra Premium Direct experience with the customer community or check out their reviews by following #ultrapremiumdirect!

I also recommend checking out the YouTube channel of the brand, which offers interesting content on the latest news from the brand, its commitments to animal welfare, and its collaborations with YouTubers.

A Christmas surprise at the SPCA of 47

Is Ultra Premium Direct a legitimate company?

Ultra Premium Direct is a brand developed by the French company Natura Plus Ultra Pet Food, which is located in Estillac, near Agen. The company has been offering direct sales from the factory online since 2013 and achieved a turnover of over 35 million euros in 2021.

Source: Société.com

Ultra Premium Direct offers quality support for its customers, with a telephone customer service available all week to provide advice, answer your questions, and assist you in managing your orders and subscriptions.

Source: Ultrapremiumdirect.com

The brand does not publicly respond to reviews left on the verified review platform, but they will assist you if you contact them through customer service.

✅ Ultra Premium Direct is a reputable and fully compliant company based in France. Feel free to place your order; should any issues arise, you can rely on customer service for assistance.

My verdict on Ultra Premium Direct ⭐⭐⭐⭐

As I write this review, I am on my third order with Ultra Premium Direct. I have subscribed to receive dog food in kibble form and cat food in both wet and dry options. The parcels arrive every two months for my dog and every three months for my cat.

Source: Facebook (@ultrapremiumdirect)

Is it easy to order from Ultra Premium Direct?

When I discovered Ultra Premium Direct, I immediately found the website very straightforward compared to other pet food e-commerce sites available online (like zooplus, wanimo...). There is a variety of options, but it is easy to find the food you need thanks to the menu.

When it comes to prices, they are understandably higher than what you'd find in the supermarket, but the quality is significantly better!

What is my opinion on Ultra Premium Direct dog food?

Dog kibble is well-packaged and appears to be of good quality. Visually, it is not greasy. Additionally, it does not have an unpleasant smell. My dog finds it quite palatable and has had no specific issues with it. He has a lovely coat and hasn't vomited since he started eating it.

Source: Instagram (@ultrapremiumdirect)

What is my opinion on Ultra Premium Direct cat food?

The cat kibble and pates seem just as high quality as the food I buy for my dog. They are specially designed for sterilised cats, which helps prevent my cat from gaining weight. The option of 7 kilos sterilised + 72 cans for R90 works well for me and lasts about 3 months. I'm really happy with it!

What did I think about the delivery?

Delivery is a real advantage of Ultra Premium Direct: it is fast and efficient! Once the order is placed, the kibble always arrives within 24 to 48 hours.

Is the Ultra Premium Direct subscription worth it?

Since it's a free subscription that offers a 10% discount, I found it to be a great deal! However, I might have preferred it if there was no commitment for two orders, as I'm not sure if it can be transferred from one product to another if the food doesn't suit my needs. Personally, I did a test run without subscribing the first time before committing. Since subscribing, it's super convenient and I no longer have to worry about buying cat food!

Source: Instagram (@ultrapremiumdirect)

Did I encounter any issues with Ultra Premium Direct?

Personally, I have not encountered any significant issues, but I am very available for deliveries since I work from home. For someone who is out during the day, it could be convenient to be able to choose the delivery time during the day.

✅ In conclusion, my opinion on Ultra Premium Direct is very positive: I am happy with these kibble and the well-being they bring to my pets. I am also pleased with the professionalism of the company: I highly recommend it!

FAQ on Ultra Premium Direct: Answering YOUR questions!

In this final section, find the answers to the most common questions about Ultra Premium Direct! Have a question? Feel free to ask it in the comments! 😉

Source: Facebook (@ultrapremiumdirect)

How to Transition from My Old Kibble to Ultra Premium Direct Food?

As veterinarians advise, to ensure everything goes smoothly, it is essential to make gradual changes over about a week:

• Day 1 and 2: 25% new kibble,
• Day 3 and 4: 50% new kibble,
• Day 5 and 6: 75% new kibble,
• Day 7: 100% new kibble!

Which Ultra Premium Direct food should I choose for my pet?

To find the perfect kibble or wet food, I recommend using this tool offered by Ultra Premium Direct. Simply click the link to access a comprehensive questionnaire that will help you find a product suited to your needs.

How to get a discount with Ultra Premium Direct promo code?

There are several options available for you to save with Ultra Premium Direct:

• With the code WELCOME, you can get R100 off your first order,
• With the code MIAM20, you can enjoy a 20% discount on your first order,
• Through referrals, you can currently save R100 for yourself and R300 for your referral,
• By subscribing, you can receive a 10% discount on your pet food for free, for life, in exchange for a commitment of two deliveries.

👉 Promo codes cannot be combined.

Source: Instagram (@ultrapremiumdirect)

How to contact Ultra Premium Direct?

The customer service team can be reached at:

• By phone, Monday to Friday from 9am to 6pm at 📞05 64 25 03 08 (local call rates apply),
• Through the contact form on the website by clicking on this link,
• By post to the following address:

How to unsubscribe from Ultra Premium Direct?