My Thoughts on INTERFLORA's Flower Box in 2024

No matter the occasion, we always enjoy receiving flowers. They bring colour and joy into the home. In recent years, Interflora, the flower delivery service, has introduced a floral subscription that allows you to receive a bouquet of flowers at home every month or every week.

As someone with a bed and breakfast and an interest in this service, I decided to give it a try myself by subscribing directly to Interflora's flower box. Let me share my thoughts on it.

Interflora's Flower Box, in a Nutshell

👍 I loved it

• The quality of the flowers in general,
• The lifespan of the bouquet,
• The option to add a vase to your first order to display your bouquet,
• A comprehensive offer: delivery charges are stated upfront!,
• The ease of ordering on the website.

❌ What I Liked Less

• No option to choose the bouquet, including its colours,
• The price is quite hefty,
• No instalment payment option.

How Does the Interflora Flower Subscription Work?

With Interflora's service, you can receive a bouquet of flowers directly at your home or send it as a gift to someone, as often as you like, for a duration of one month to a year.

On the Interflora website, just head over to the "subscriptions" section to explore the options available to you. The bouquet is up to the florist's choice: this means that the delivering florist will create a bouquet based on seasonal flowers and what they have in stock.

Who puts together the bouquet?

The bouquet is created by a florist near you, who also handles the delivery. This professional works in collaboration with Interflora, which passes on the orders to them. They adhere to Interflora's quality guidelines and aim to use seasonal flowers whenever possible.

What flowers will be used for the bouquets?

In subscription plans, you can't specify a particular colour or variety of flowers: it's a true surprise! However, you can rest assured that Interflora guarantees its customers fresh plants and bouquets crafted to perfection.

Examples of seasonal bouquets offered by Interflora

Source: Interflora Site

What is the average size of an Interflora subscription bouquet?

The bouquets come in three sizes, which you can select when you sign up:

• Standard,
• Large,
• Extra Large.

How often will the bouquets be delivered?

There are several options available to you:

• Every week, for a month, 3 months, 6 months, or a year,
• Every two weeks, for a month, 3 months, 6 months, or a year,
• Every month for 3 months, 6 months, or a year.

👉 When you place your order, you can request for the first bouquet to be delivered on the same day or on a date that suits you best. It can even be on a Sunday!

✅ The Interflora flower subscription lets you or someone you choose receive a surprise bouquet of flowers regularly, for a specified duration.

Interflora Creations

Source: Interflora Website

Who are Interflora's flower subscriptions for?

The Interflora flower box is perfect for:

🔸 Someone who wants to receive flowers regularly at home to decorate their space, treat themselves, or add a touch of positivity to their life,

🔸 A professional looking to dress up their business, for instance, to decorate a reception area or a lounge where clients are welcomed...

🔸 Gift it to someone who loves flowers, whether for Christmas, a birthday, a wedding, or even just because...

How much does the Interflora flower box cost?

The prices set by Interflora decrease based on the total number of bouquets delivered throughout the subscription period. To get the best price, which is approximately S$50 per bouquet, you need to select a weekly subscription for a year, but this comes at a cost of S$2,500.

In absolute terms, the most economical choice is to go for a bouquet every two weeks for a month: this makes the bouquet cost S$34.50, totaling S$69.

👉 Of course, delivery fees are included in the total price.

In summary, here are the prices offered by Interflora for their flower subscription service:

🔸 Interflora Prices - Standard Size Bouquet

🔸 Interflora Pricing - Grand Bouquet

🔸 Interflora Rates - Very Large Bouquet

🤑 Among these prices, some are more appealing because they offer a discount:

• A regular bouquet every month for 6 months at S$199 instead of S$209,
• A large bouquet every month for 6 months at S$289 instead of S$299,
• An extra-large bouquet every month for 6 months at S$349 instead of S$359.

👉 Payment is made during your order. Interflora does not seem to offer payment in installments. Personally, I paid through PayPal and used their interest-free payment plan to split the cost into 4 payments, as the subscription can amount to a significant sum.

What Does a Flower Subscription Bouquet Look Like?

The bouquets from Interflora's subscription service are vibrant and made, whenever possible, with seasonal flowers. This creates a very rustic look that changes throughout the year as nature transforms.

💐 To learn more about seasonal flowers, I recommend checking out this blog post, where you'll find a wealth of valuable information! 😉

Source: Instagram (@interflorapt, @florissalgard, @fiori_di_campo)

The size of your bouquet will depend on the option you choose. For a standard bouquet, expect it to be about 30 centimetres in diameter with around 15 flower stems, along with some greenery. However, the price may vary based on the florist's rates and the geographical area they are in: a bouquet is generally more expensive in the southwest of France compared to the northeast, as the major flower markets are located in the Netherlands.

🎁 The bouquet will be wrapped using the technique employed by the florist, with lovely paper. Generally, the stems will not be in water: the delivery person will check that you are home before delivering the bouquet to ensure it does not get damaged.

💬 When you subscribe, you have the option to include a short message that will be delivered with the first bouquet if it's a gift. This message will be written on a small card attached to the packaging.

How to gift an Interflora flower subscription box?

Receiving a regular bouquet of flowers to brighten up your home is a delightful surprise that many people would love. With Interflora's subscription service, it's totally possible, and let me explain how it works. 😉

➡️ Who should you gift a Flower subscription to?

You can give a floral box to someone you love, for a special occasion or just to show your appreciation. It's a lovely gift that is usually well-received.

The recipient of the subscription can be, for example:

• Your grandma, who lives alone or in a nursing home,
• Your mum, to bring her joy on her birthday, for Mother’s Day, or any other special occasion,
• Your partner, to remind her every month or week how much she means to you,
• A friend, to show her your affection,
• Your daughter, to brighten up her days!
• A new mum, to celebrate her joyous occasion with her.

👨 Can you give flowers to a man? Nowadays, it’s becoming more common to give gifts that were once considered "feminine" to men. In fact, men love flowers too! However, if he’s a bit more "old school", you might want to avoid it, just to be safe and not catch him off guard.

👉 If you're interested in this topic, I've found this complete guide for you.

Source: Interflora Site

What information do you need to send flowers?

Since the flowers will be delivered straight to the recipient's home or workplace, the Interflora website will ask you for some information that will help ensure the subscription process goes smoothly:

• Recipient's Name,
• Complete Address,
• Contact Number, preferably mobile,
• Delivery Date,
• A short message to include with the first delivery.

👉 If you don't have this information, Interflora offers the Iflora delivery option, which allows you to send an email or SMS to the recipient to obtain their contact details. However, this is only available when you order a single bouquet and not a subscription. 😌

Include a little extra gift with your first delivery to celebrate the occasion

When you sign up for the floral subscription, you can add a gift that will be delivered with your first order. This could be a small teddy bear, a bottle of champagne, or some chocolates...

💡 You can add a simple vase for just S$5.90. This will be very handy if you or the person receiving the bouquets doesn't already have one!

Another Option: Create Your Custom Subscription with Interflora +

The floral subscription offered by Interflora is a convenient all-in-one solution for regular flower deliveries. You also have the option to subscribe to Interflora + for S$24.90. This one-year subscription provides you with unlimited and free Interflora services and deliveries.

With Interflora+, you can send flowers as often as you'd like, only paying the price listed on the website. This is quite appealing, especially if you don't want a regular subscription or if you want to send flowers frequently to multiple recipients.

👉 You can subscribe to Interflora+ when you place your order by ticking the relevant box in your shopping cart. Your account will then be subscribed for one year starting from the purchase date! 😉

What do testers think? Check out customer reviews on the Interflora subscription!

Reviews from other customers are usually a good indicator to see if what you are about to order is worthwhile. To help you determine if Interflora meets your expectations, I've compiled and summarized the reviews available online about this brand.

On the Trustpilot Platform

Trustpilot is a service for verified reviews, which means that the customers who left a review have actually made a purchase from Interflora. Additionally, the brand’s customer service team frequently checks in to help clients resolve their issues. Interflora has a rating of 4.3 out of 5, with nearly 40,000 reviews, which is a substantial sample size. This gives confidence in the company!

💚 Customers Loved

• The quality and visual appeal of the delivered bouquet,
• The speed of delivery (on the same day!),
• The adherence to their request,
• The efficiency of customer service in case of delivery issues.

Example of a positive review left on Trustpilot by an Interflora customer

❌ They appreciated it less

• The fact that the delivery costs are added once you reach the cart (unlike the subscription which is all-inclusive),
• You can’t combine multiple purchases into a single cart,
• No photo sent by the delivery person to the sender,
• For some: the bouquet was too small and didn’t match the request.

Example of a mixed review from an Interflora customer on Trustpilot

About Igraal

Igraal is a cashback service that also allows customers to leave reviews. Interflora has received a rating of 4.5 out of 5 from nearly 2000 reviews, which matches its rating on Trustpilot. Igraal customers also praise the convenience of Interflora's website and its clarity, as well as the quality of the flower arrangements.

🤑 Igraal has an interesting cashback offer with Interflora: get S$3 when you sign up and enjoy up to S$3 cashback on your order.

On the website avis-clients.fr

Compared to the previous two, this platform stands out as an exception with a lower rating: 3.8 out of 10, based on 324 reviews.

Since there are far fewer reviews compared to the other two, the sample is less representative. However, it seems that customers who had a bad experience with Interflora, especially regarding delivery, tend to gather here. The brand does not respond to its customers on this platform.

Interflora on Social Media

You can follow Interflora on:

• Instagram, just like over 100,000 other people,
• Facebook, to keep you updated with the latest news,
• Twitter, to connect with customer service, which is very responsive on this platform,

👉 Stay updated with Interflora's customer reviews and news by following #interflora! 😉

Interflora's Instagram Posts

Can We Trust Interflora or Is It a Scam?

Interflora is a well-known company among many people: it is even a reference in the world of flowers, as this service has been around since 1908! The Interflora network extends worldwide, with nearly 45,000 partner florists located in 145 countries.

Its reputation makes it a reliable choice, but the company is sometimes criticised for the high fees it charges on the total price of the bouquet. This article from 60 Million Consumers magazine will help you learn more about this topic.

The brand provides its customers with a telephone customer service, available during extended hours, but it comes with a surcharge. It is also possible to reach out to a consultant via email, chat, or on social media, where the community managers are known for being very responsive.

Moreover, she takes the time to respond to customer reviews posted on Trustpilot, and strives to provide a solution for those who are experiencing issues.

On the Interflora website, you can finally see that the brand offers guarantees to its customers:

✅ Interflora is a trusted brand that, although it faces competition in the flower delivery industry, remains a leader in the field.

My Verdict on Interflora's Flower Subscription

The subscription I took up with Interflora was for a duration of one month, with flowers delivered every week, to decorate the guest rooms. Overall, I’m happy with the service: I appreciated being able to pinpoint the delivery date, ensuring that I would be available to receive the bouquet. The bouquets, crafted by a florist from the nearby town, are very lovely, with a rustic style and quite generous. They are fresh, and the flowers are arranged with a nice touch.

However, I find the price a bit steep, especially since you can't pause the subscription or pay in instalments. In the future, for accommodations, I think I might contact the local florist directly. I was also considering taking an Interflora+ subscription to enjoy free delivery all year round and only order when I need to.

However, I keep the idea of a floral subscription in mind to give a lovely gift to my mum who lives far away, a friend who's getting married, or even someone who's recovering. I think flowers make a wonderful surprise: receiving my bouquet always lifts my spirits for the day!

Source: Instagram (@fritzblommor, @qualityflowersfalun)

✅ I recommend the Interflora flower subscription to anyone looking to treat themselves or someone special to a lovely gift. The price might be a bit on the higher side, but the joy of receiving flowers is truly unmatched!

FAQ on Interflora's Flower Box: I Answer YOUR Questions!

👉 Subscribing to an online service can sometimes raise questions. To help you find the information you need, I’ll address your queries in the following sections. If you still can’t find the answer to your question, feel free to leave a comment so I can look into it! 😉

Is flower delivery free at Interflora?

Basically, flower delivery is charged at Interflora. It's actually a significant part of the total price. However, you have two options to reduce this cost:

• Sign up for a full subscription as mentioned in this article, if you want to have flowers delivered regularly to the same address.
• Sign up for the Interflora+ premium subscription, which offers you Interflora's services and delivery for a year at just S$24.90.

👉 You can subscribe to these two services directly from the Interflora website.

How to Get an Interflora Promo Code?

Interflora regularly offers promo codes, especially through its newsletter. You can sign up from the banner at the bottom of the homepage. In fact, once you register, you'll receive a S$5 voucher via email, in the form of a promo code.

Right now, the HELLO15 code also gives you S$15 off storewide.

You can also enjoy attractive cashback offers through the Igraal platform, with S$3 credited to your account upon registration and up to S$3 refunded on all your orders.

Which flowers to send with Interflora?

Interflora offers plenty of plant-based gift ideas, including:

• Beautiful bouquets,
• Lovely plants,
• Stunning floral arrangements...

How to Contact Interflora?

Interflora can be reached at:

• By phone at 📞0825 20 20 20 (call charges + 0.20€/minute) from Monday to Saturday, 8 AM to 7 PM,
• Through this contact form,
• Via social media, especially on Twitter!

What should I do if I'm not satisfied with the bouquet delivered by Interflora?

Interflora offers a satisfaction guarantee to its customers. If the bouquet delivered doesn't meet your expectations, you can call Interflora within 48 hours at 📞0825 20 20 20 (call charges apply + 0.20€/minute) or leave a message with a photo on the contact form on the website.

The "Satisfaction Guaranteed or Delivered Again" policy will apply if your bouquet does not match your order or if it is wilting.

How to Unsubscribe from Interflora?

Since the Interflora floral subscription is paid in one lump sum, it is not possible to unsubscribe. The same applies to the premium service Interflora+. These offers do not renew automatically: once the twelve months are up for Interflora+ or all the bouquets have been delivered for the floral subscription, the offer will end and you will no longer receive any bouquets.

I hope this article has answered the questions you had about Interflora, especially regarding its flower subscription service. Feel free to share your experience or give your feedback on the content of this guide in the comments! 😉