My Take on INTERFLORA's FLOWER BOX in 2024

No matter the occasion, there's nothing quite like receiving flowers. They bring colour and joy into the home. For the past few years, Interflora, the flower delivery service, has been offering a flower subscription that allows you to receive a bouquet of flowers at your doorstep every month or week.

As someone who runs a guest house and is interested in this service, I decided to give it a go myself by subscribing directly to Interflora's flower box. Here’s what I thought of it.

The Interflora Flower Box in a Nutshell

👍 I loved it

• The quality of the flowers overall,
• The lifespan of the bouquet,
• The option to add a vase to the initial order for displaying the bouquet,
• A comprehensive offer: delivery fees are clearly stated upfront!,
• The ease of ordering on the website.

❌ What I Liked Less

• No option to choose the bouquet, not even the colours,
• The price is quite steep,
• No option for instalment payments.

How does the Interflora flower subscription work?

With Interflora's service, you can receive a bouquet of flowers directly at home or send it as a gift to someone, as often as you like, for a month to a year.

From the Interflora website, simply head to the "subscriptions" section to explore the options available to you. The bouquet is chosen by the florist: this means that the delivering florist will create a bouquet based on seasonal flowers and what they have in stock.

Who arranges the bouquet?

The bouquet is created by a local florist, who also handles the delivery. This professional collaborates with Interflora, which manages the orders for them. They adhere to Interflora's quality charter and, where possible, use seasonal flowers.

What flowers will be used for the bouquets?

In subscription plans, it's not possible to specify a particular colour or type of flowers: it's a true surprise! However, you can be assured that Interflora guarantees its customers fresh plants and bouquets crafted to the highest standards.

Examples of seasonal bouquets offered by Interflora

Source: Interflora Website

What is the average size of an Interflora subscription bouquet?

Bouquets are available in three sizes, which you can select when you sign up:

• Normal,
• Large,
• Very large.

How often will the bouquets be delivered?

There are several options available to you:

• Every week, for a month, 3 months, 6 months, or a year,
• Every two weeks, for a month, 3 months, 6 months, or a year,
• Every month for 3 months, 6 months, or a year.

👉 When you sign up, you can request that the first bouquet be delivered on the same day or at a date that suits you best. It could even be a Sunday!

✅ The Interflora flower subscription allows you or someone you choose to receive a surprise bouquet of flowers regularly for a specified period.

Interflora Creations

Source: Interflora Website

Who are Interflora's flower subscriptions for?

The Interflora flower box is perfectly suited for:

🔸 A person who wants to receive flowers regularly at home, to decorate their space, treat themselves, or bring a touch of positivity into their life,

🔸 A professional looking to spruce up their business, for instance, to decorate a reception area or a lounge where clients are welcomed...

🔸 Gift something to someone who loves flowers for Christmas, their birthday, their wedding, or even just because...

How much does an Interflora flower box cost?

The prices set by Interflora decrease based on the total number of bouquets delivered throughout the subscription period. To get the best price, which is around $33 per bouquet, you need to choose a weekly subscription for a year, but this comes at a cost: $1739.

In absolute terms, the cheapest option is to select a bouquet every two weeks for a month: this comes to $34.50 for each bouquet, totalling $69.

👉 Of course, delivery fees are included in the total price.

In summary, here are the prices charged by Interflora for their floral subscription service:

🔸 Interflora Prices - Standard Size Bouquet

🔸 Interflora Prices - Grand Bouquet

🔸 Interflora Pricing - Extra Large Bouquet

🤑 Among these prices, some are more appealing as they offer a discount:

• A standard bouquet every month for 6 months at $199 instead of $209,
• A large bouquet every month for 6 months at $289 instead of $299,
• An extra-large bouquet every month for 6 months at $349 instead of $359.

👉 The payment is made when you place your order. Interflora doesn't seem to offer payment in instalments. Personally, I paid via PayPal and used their interest-free payment plan to split the cost into four payments, as the subscription can amount to a significant sum.

What does a flower subscription bouquet look like?

The bouquets from Interflora subscriptions are vibrant and made, whenever possible, with seasonal flowers. This creates a very rustic look that changes throughout the year, keeping in tune with the shifting seasons.

💐 To learn more about flower seasonality, I recommend checking out this blog post, where you'll find plenty of valuable information! 😉

Source: Instagram (@interflorapt, @florissalgard, @fiori_di_campo)

The size of your bouquet will depend on the option you choose. For a standard bouquet, expect it to be around 30 centimetres in diameter and have about fifteen flower stems, along with some foliage. However, this will vary based on the prices set by the florist and the geographical location of their shop: a bouquet will typically cost more in the south-west of France compared to the north-east, as the major flower markets are located in Holland.

🎁 The bouquet will be wrapped using the technique employed by the florist, with lovely paper. Typically, the stems will not be in water: the delivery person will ensure that you are home before delivering the bouquet, so it doesn't get damaged.

💬 When you subscribe, you have the option to include a personal message that will be delivered with the first bouquet, if it's a gift. This message will be written on a small card attached to the packaging.

How to Gift an Interflora Flower Subscription Box?

Receiving a regular delivery of a bouquet of flowers to brighten up your home is a wonderful surprise that many people dream of. With Interflora's subscription service, it's possible, and I'm here to explain how. 😉

➡️ Who should you gift a Flower Subscription to?

You can give a floral box to someone you care about, for a special occasion or just to show your appreciation. It’s a lovely gift that is usually well-received.

The recipient of the subscription can, for example, be:

• Your grandmother, who lives alone or in a care home,
• Your mum, to bring her joy on her birthday, Mother’s Day, or any special occasion,
• Your partner, to remind her every month or week how much she means to you,
• A friend, to show her your affection,
• Your daughter, to brighten up her days!
• A new mum, to celebrate her happy occasion with her.

👨 Can you give flowers to a man? These days, it's becoming increasingly common to gift something that was once seen as "feminine" to a man. In fact, men enjoy flowers too! However, if he’s more of an "old school" type, it might be best to hold off, just to avoid any awkwardness.

👉 If this question piques your interest, I've found this complete guide on the topic for you.

Source: Interflora Website

What information do you need to send flowers?

Because the flowers will be delivered straight to the home or workplace of the recipient, the Interflora website will ask you for some details that will help ensure the subscription runs smoothly:

• Recipient's name,
• Exact address,
• Phone number, preferably mobile,
• Delivery date,
• A short message to include with the first delivery.

👉 If you don't have this information, Interflora offers the Iflora delivery option, which allows you to send an email or text message to the recipient to receive their contact details. However, this option is only available when you order a single bouquet and not a subscription. 😌

Add a little extra gift with your first delivery to make it special

When you sign up for the floral subscription, you have the option to add a gift that will be delivered with your first order. You can choose a cute teddy bear, a bottle of champagne, or some chocolates...

💡 You can add a simple vase for just $5.90. This will be really handy if you or the person receiving the bouquets doesn't have one!

Another Option: Create Your Custom Subscription with Interflora +

The floral subscription offered by Interflora is a convenient all-in-one solution for regular flower deliveries. However, you also have the option to subscribe to Interflora + for just $24.90. This one-year subscription provides unlimited, free Interflora services and deliveries.

With Interflora+, you can send bouquets as often as you like, only paying the price of the flowers as listed on the site. This is very handy, especially if you don’t necessarily want a regular subscription or if you wish to send flowers regularly to multiple recipients.

👉 You can subscribe to Interflora+ when placing your order by ticking the relevant box in your shopping cart. Your account will then be subscribed for a year from the date of purchase! 😉

What do testers think? Check out customer reviews on the Interflora subscription!

Customer reviews are generally a good indicator of whether what you're about to order is worth it. To help you determine if Interflora meets your expectations, I've gathered and summarised the reviews available online about this brand.

On the Trustpilot Platform

Trustpilot is a service for verified reviews, meaning that customers who have left a review have indeed placed an order with Interflora. Furthermore, the brand's customer service team regularly checks in to assist customers with their issues. Interflora has an impressive rating of 4.3 out of 5, based on nearly 40,000 reviews, which is a substantial sample size. This really instills confidence in the company!

💚 Our customers loved

• The quality and visual appeal of the delivered bouquet,
• The speed of delivery (on the same day!),
• The adherence to their request,
• The efficiency of customer service in case of delivery issues.

Example of a positive review left on Trustpilot by an Interflora customer

❌ They enjoyed it less

• The fact that the delivery costs are added once the item is in the cart (which is not the case for the subscription that includes everything),
• It's not possible to add multiple items to a single cart,
• No photograph sent by the delivery person to the sender,
• For some: the bouquet was too small and did not match the request.

Example of a mixed review from an Interflora customer on Trustpilot

About the Igraal Site

Igraal is a cashback service that also allows customers to leave reviews. Interflora has received 4.5 out of 5 from nearly 2000 ratings, which aligns with its Trustpilot score. Igraal customers also praise the user-friendly nature of Interflora's website, its clarity, and the quality of the bouquets.

🤑 Igraal offers you an interesting cashback deal with Interflora: $3 credit upon signing up and up to $3 refunded on your order.

On the website reviews-customers.nz

Compared to the previous two, this platform stands out as an exception with a lower rating: 3.8 out of 10, based on 324 reviews.

As there are far fewer reviews compared to the other two, the sample is less representative. However, it seems that customers who have had a poor experience with Interflora, particularly regarding delivery, tend to gather here. The brand does not respond to its customers on this platform.

Interflora on Social Media

You can follow Interflora on:

• Instagram, where over 100,000 others connect,
• Facebook, to keep you updated on the latest news,
• Twitter, for interacting with their very responsive customer service on this platform,

👉 Keep up with customer reviews and news from Interflora by following #interflora! 😉

Posts from Interflora's Instagram account

Can we trust Interflora or is it a scam?

Interflora is a well-known company among many people: it even serves as a benchmark in the world of flowers, as this service has been around since 1908! The Interflora network spans the globe, with nearly 45,000 partner florists situated in 145 countries.

Its reputation makes it a reliable choice, but the company is sometimes criticised for the high fees it charges on the total price of the bouquet. This article from 60 Million Consumers magazine will give you more information on this topic.

The brand offers its customers a telephone customer service, available during extended hours but at a premium rate. It is also possible to contact an advisor via email, chat, or through social media, where the community managers are known to be very responsive.

Additionally, she takes the time to respond to customer reviews left on Trustpilot, and tries to provide a solution for those experiencing an issue.

On the Interflora website, it's great to see that the brand offers guarantees to its customers:

✅ Interflora is a trusted brand that, despite now facing competition in the flower delivery industry, remains a leader in the field.

My verdict on the Interflora flower subscription

The subscription I signed up for with Interflora was for a duration of one month, with flowers delivered each week, to decorate the guest rooms. Overall, I’m quite pleased with the service: I appreciated being able to choose the exact delivery date to ensure I was available to receive the bouquet. The bouquets, crafted by a local florist, are very beautiful, with a rustic style and a generous amount. They are fresh, and the flowers are arranged with great care.

However, I find the cost a bit steep, especially since you can’t pause the subscription or pay in instalments. In the future, when it comes to accommodation, I’m thinking of going directly to the local florist. I was also considering getting a Interflora+ subscription for free delivery all year round and ordering only when I need to.

However, I'm keeping the idea of a floral subscription in mind to send a lovely gift to my mum who lives far away, to a friend who's getting married, or even to someone who's recovering. I think flowers are a wonderful surprise: receiving my bouquet always brightens my day!

Source: Instagram (@fritzblommor, @qualityflowersfalun)

✅ I highly recommend the Interflora flower subscription to anyone wanting to treat themselves to a lovely gift. The price is a bit on the higher side, but the joy of receiving flowers is unmatched!

Frequently Asked Questions about the Interflora Flower Box: I’m answering YOUR questions!

👉 Signing up for an online subscription can sometimes raise questions. To help you find the information you need, I’m here to answer your queries in the following sections. If you still can’t find the answer to your question, please feel free to leave a comment so I can address it! 😉

Is flower delivery free with Interflora?

Essentially, flower delivery through Interflora incurs a fee, which makes up a significant portion of the total cost. However, you have two options to lower this expense:

• Sign up for a full subscription, as discussed in this article, if you want to have flowers delivered regularly to the same address,
• Subscribe to the Interflora+ premium subscription, which, for NZD 24.90, provides you with Interflora services and delivery for a whole year.

👉 You can sign up for these two subscriptions directly on the Interflora website.

How to get an Interflora discount code?

Interflora regularly offers promo codes, especially through its newsletter. You can sign up from the banner at the bottom of the homepage. In fact, as soon as you register, you'll receive a $5 discount voucher via email, in the form of a promo code.

Right now, the HELLO15 code gives you $15 off sitewide.

You can also take advantage of attractive cashback offers through the Igraal platform, with $3 credited to your account upon sign-up and up to $3 refunded on all your orders.

Which flowers to send with Interflora?

Interflora offers a wide range of plant-based gift ideas, including:

• Beautiful bouquets,
• Plants to brighten your space,
• Floral arrangements to suit any occasion...

How to get in touch with Interflora?

Interflora can be contacted at:

• By phone at 📞0800 20 20 20 (call costs may apply, + NZ$0.20/minute) from Monday to Saturday, 8am to 7pm,
• Through this contact form,
• On social media, especially on Twitter!

What happens if I'm not happy with the bouquet delivered by Interflora?

Interflora offers a satisfaction guarantee to its customers. If the delivered bouquet isn't to your liking, you can call Interflora within 48 hours at 📞 0800 800 800 (standard call rates apply) or leave a message with a photo using the contact form on the website.

The "Satisfaction or Replacement Guarantee" will apply if your bouquet does not match your order or if it is wilted.

How to Unsubscribe from Interflora?

As Interflora's flower subscription is paid for in one go, it is not possible to cancel your subscription. The same applies for the Interflora+ premium service. These offers do not renew automatically: once the twelve months have ended for Interflora+ or all the bouquets have been delivered for the flower subscription, the offer will cease and you will no longer receive bouquets.

I hope this article has answered the questions you had about Interflora, particularly regarding its flower subscription service. Feel free to share your experiences or leave your feedback on the content of this guide in the comments! 😉